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What is Web Logging or Blogging

Handbook of Research on Social Interaction Technologies and Collaboration Software: Concepts and Trends
Blogs are online diaries or journals used by their authors as vehicles for providing commentary. They are updated on a regular basis and tend to focus on the personal experiences of the author. The critical differences in blogs and diaries are the opportunities for reaching a mass audience and the opportunity for that mass audience to respond to the commentary found within the blog. Because of the interactive nature of the blogs and blogging, software readers are able to add comments, links, pictures, video, or any other media format to the blog for the edification and entertainment of other denizens of the Internet. Blogging, then, is the act of updating a blog or an online diary.
Published in Chapter:
Audience Replies to Character Blogs as Parasocial Relationships
James D. Robinson (University of Dayton, USA) and Robert Agne (Auburn University, USA)
DOI: 10.4018/978-1-60566-368-5.ch027
Abstract
News anchors, talk show hosts, and soap opera characters often become objects of parasocial affection because of the nature of these program genres. This chapter explores the concept of parasocial interaction by focusing on audience replies to blog posts made on behalf of a TV character, Jessica Buchanan of ABC Television Network’s One Life to Live show. The authors employ communication accommodation theory to illuminate the concept and to identify specific communicative behaviors that occur during parasocial interaction. The chapter presents evidence of parasocial interaction within the blog replies and audience accommodation to the blog posts. Analysis suggests that parasocial interaction is the mediated manifestation of the relationship dimension inherent in television messages and used by audience members in much the same way it is used during face-to-face interaction.
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