What is Web Logs or Blogs

Blogs are evolving beyond “personal conversations” to tools which could support collaborative working in virtual project teams. Virtual teams need to adopt and understand new work practices, sharing attitudes and communication modes to effectively empower team participation. Companies are adopting blogs and wikis as tools for improving dialogue among workers, customers, and the public because they can affect information exchange and establish specially tailored, user-friendly data archives. Blogs could become a tool for a new way of communication, working collaboratively, sharing information and mutually supporting other team members. However, like any emerging technology tools, it will be a challenge to integrate blogs into existing business processes. This chapter discusses how blogs can be exploited for virtual team collaboration and discusses various issues and challenges that need to be resolved if blogs are to become an effective tool for virtual team collaboration.