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What is Website personalization

Chapter 34

Encyclopedia of E-Business Development and Management in the Global Economy

it is a process with which an online user customizes a Website to its preferences, wishes and interests.

Published in Chapter:

E-Commerce Business Models: Part 1

Khaled Ahmed Nagaty (The British University in Egypt, Egypt)

Source Title: Encyclopedia of E-Business Development and Management in the Global Economy

DOI: 10.4018/978-1-61520-611-7.ch034

Abstract

In this article the author explained the classes of e-commerce business models and their advantages and disadvantages. He discussed the important issues and problems facing e-commerce web sites and how to build a successful e-commerce Web site using techniques of security, privacy and authentication, guidelines of maintenance, collecting user’s information for personalization, using multi-tier architecture to achieve high performance and high availability.

Full Text Chapter Download: US $37.50 Add to Cart

What is Website personalization

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