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Search the World's Largest Database of Information Science & Technology Terms & Definitions

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Below please find a list of definitions for the term that
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What is Weighted Bid Ranking

Chapter 24

Encyclopedia of E-Commerce Development, Implementation, and Management

An auction mechanism that orders advertisements by bid amount and at least an additional (weighting) criteria, such as the click-through rate.

Published in Chapter:

An Overview of Search Engine Advertising Research

Carsten D. Schultz (University of Hagen, Germany)

Source Title: Encyclopedia of E-Commerce Development, Implementation, and Management

Copyright: © 2016 |Pages: 19

DOI: 10.4018/978-1-4666-9787-4.ch024

Full Text Chapter Download: US $37.50 Add to Cart

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