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What is Western Society

Environmental, Health, and Business Opportunities in the New Meat Alternatives Market
A group of people living in or originating from the West, in particular Europe, the United States, Canada, Australia, and New Zealand.
Published in Chapter:
Understanding Edible Insects as Food in Western and Eastern Societies
Giovanni Sogari (University of Parma, Italy), Aijun Liu (Nanjing Agricultural University, China), and Jie Li (Cornell University, USA)
DOI: 10.4018/978-1-5225-7350-0.ch009
Abstract
In the forthcoming decades, insects might become an important alternative protein source for human consumption. However, what do consumers think about eating insects? The answer is still not very clear, and large differences exist between Western and Eastern societies. While the former has never really experienced edible insects as food, (some) Eastern countries have already practiced entomophagy for a long time. To better understand consumers' perception in both types of societies, a literature review was carried out. The results show that in the Western countries, the consumption of edible insects will depend primarily on availability in the market (i.e., regulatory framework and industry), product category (i.e., processed or unprocessed, familiar or unfamiliar), communication, and marketing. Nonetheless, more research studies are needed to explore Eastern consumers and the development of the edible insect market and industry in Asian countries.
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Integrating Inner and External Dimensions for Holistic Sustainability
Groups of individuals who come from a Eurocentric background and who have adopted the individualistic culture from it. In the chapter, we are referring specifically to mainstream American culture.
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