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What is Willingness-to-Learn

Entrepreneurial Development and Innovation in Family Businesses and SMEs
The users’ willingness to try, persist, tinker and even study to learn how to use new technologies.
Published in Chapter:
Enhancing Entrepreneurship: The Greek National Electronic Public Procurement System – Internal Customer Opinions
Nikolaos G. Bitzidis (International Hellenic University, Greece), Sotirios G. Dimitriadis (International Hellenic University, Greece), George I. Karavasilis (International Hellenic University, Greece), Evangelos C. Kehris (International Hellenic University, Greece), and Vasiliki G. Vrana (International Hellenic University, Greece)
DOI: 10.4018/978-1-7998-3648-3.ch006
Abstract
One of the major roles of governments is to create a favorable business environment for fostering entrepreneurial activities, including good infrastructure and a culture that encourages the adoption of technologies. In such a policy context, the Greek National Electronic Public Procurement System (ESIDIS) was developed. The use of ESIDIS is mandatory for the employees, and its success depends on users' satisfaction. The chapter investigates the factors influencing employees' satisfaction when using the system. Perceived usefulness, perceived ease-of-use, perceived risk, and willingness to learn were investigated using empirical research. Structural equation modeling was used for the analysis of the data. Perceived usefulness has the most significant role in determining user satisfaction while risks importance is diminished when users understand the usefulness of the system for their job performance. Managers and policymakers should take these factors into consideration in order to improve users' satisfaction and consequently maximize the added value of the system for the entrepreneurs.
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