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What is Wine Sector

Cases on Internationalization Challenges for SMEs
In this context is characterized by its high-quality wine and, associated to a well-defined and structured strategy involving the agents of the promotion sector in foreign markets.
Published in Chapter:
SME Re-Internationalization Strategy: An Analysis Based on Multiple Cases
Rui Centeno Martins (Instituto Superior de Gestão e Administração de Santarém (ISLA), Portugal), Luis Farinha (Polytechnic Institute of Castelo Branco, Portugal & NECE Research Center in Business Sciences, Portugal), and João J. Ferreira (University of Beira Interior, Portugal)
Copyright: © 2021 |Pages: 16
DOI: 10.4018/978-1-7998-4387-0.ch005
Abstract
Re-internationalization represents a research challenge for the internationalization process. Many companies withdraw from international operations go through a period of interregnum time, and then reenter in the international arena. Little is known about this process and whether re-internationalizers opt for the same entrepreneurial orientation or behave differently than they began with the first approach, allowing for faster re-entry and take-off. This chapter follows a qualitative methodological approach, based on the case study, using semi-structured interview with the top manager of the wine company. This work is intended to serve as a basis for future studies related to the internationalization of SME, based on the profile of CEO, and as a basis for reflection by company managers. This exploratory study aims to contribute to the emerging literature on entrepreneurial orientation and re-internationalization using the SME case study.
Full Text Chapter Download: US $37.50 Add to Cart
More Results
Networks Collaboration in Wine Sector SME: A Study Applied to a Portuguese Wine Region
It is one of the sectors that integrate the agro-food industry. It integrates the production of grapes, the wine production as well as the organizations of control and certification.
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