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What is Winner-Take-All Market

Chapter 170
Encyclopedia of E-Commerce Development, Implementation, and Management
A market in which the best performers are able to capture a very large share of the market and rewards, whereas the remaining competitors are left with very little share
Published in Chapter:
What Makes the Platform Network Effects Unsustainable?: Winner-Take-All Strategies and Unpaid Complementors
Wiboon Kittilaksanawong (Saitama University, Japan)
Copyright: © 2016 |Pages: 11
DOI: 10.4018/978-1-4666-9787-4.ch170
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