Search the World's Largest Database of Information Science & Technology Terms & Definitions
InfInfoScipedia LogoScipedia
A Free Service of IGI Global Publishing House
Below please find a list of definitions for the term that
you selected from multiple scholarly research resources.

What is Wolfram Mathematica

Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer
A tool for computing, simulation and mathematical modeling providing a computation environment through its already available functions (including machine learning algorithms, neural networks, image processing, visualization techniques, etc.).
Published in Chapter:
Integrating Big Data Analytics Into Retail Services Marketing Management: The Case of a Large Shopping Center in London, UK
Eleonora Pantano (University of Bristol, UK), Simona Giglio (University of Calabria, Italy), and Charles Dennis (Middlesex University, London, UK)
DOI: 10.4018/978-1-7998-0131-3.ch010
This chapter aims at exploring the extent to which the recent trends in digitalization of marketing and related services are leading to a massive amount of consumers' information (big data) in order to suggest possible solutions and recommendations. To this end, the chapter will focus on the case of a large shopping center in London (UK) as meaningful example of how retailers might exploit big data analytics such as sentiment and image analytics to get useful consumers' insights to be successfully integrated into marketing strategies. Finally, the chapter discusses the implications for scholars and practitioners and proposes a future research agenda.
Full Text Chapter Download: US $29.50 Add to Cart
E-Book Discount BannereContent Pro Discount Banner
InfoSci OnDemandECP Editorial ServicesAGOSR