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What is Stereotyping

Handbook of Research on Designing Sustainable Strategies to Develop Entrepreneurial Intention
It is a prepossessed image particularly for a person or group of person.
Published in Chapter:
Women Entrepreneurs' Psychological Wellbeing: Relationship With Empowerment and Motivation
Chandan Maheshkar (Department of Management, CDGI, Indore, India & East Nimar Society for Education (ENSE), Indore, India) and Neha Soni (Department of Management, CDGI, Indore, India)
DOI: 10.4018/978-1-6684-8781-5.ch024
Women's entrepreneurship is the capability of a woman or group of women to set up a venture and run it by considering financial risks with the expectation of earning profit. Entrepreneurship is differentiated by decision-making ability, competition, economic gains, autonomy, and socio-economic settings that provide a foundation for an individual to strive and run a venture in a highly competitive environment. This study examined the impact of empowerment and motivation on women entrepreneurs' psychological wellbeing. In this regard, the study considered the various aspects of motivation, empowerment, and psychological wellbeing responsible for the success of women entrepreneurs. Results exhibited significant relationships between women entrepreneurs' empowerment, motivation, and psychological wellbeing. It is a significant attempt because developing skills, self-esteem, and self-sufficiency depends upon the state of these relationships, which is a critical matter of consideration for women entrepreneurs.
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Social Identity Seeking and Sharing as a Creative Activity of Art Consumers
An overly simplified generalization while interpreting objects or people, regardless of individual differences.
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Instructional Design: Considering the Cognitive Learning Needs of Older Adults
Ideas that may be positive or negative that are held about members of particular groups. These ideas may be used to justify certain discriminatory behaviors.
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Gender Justice and Empowerment: A Study of Chhara Bootlegger Women of Ahmedabad
A widely held but fixed and oversimplified image or idea of a particular type of person or thing.
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Orientalism in Turkish Political Election Campaigns
A group of people who stigmatizing and generalizing to another group of people.
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