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What is World Hunger

Chapter 23
Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption
Inefficient use and distribution of food resources, including feeding livestock instead of directly feeding people.
Published in Chapter:
New Meat Without Livestock
Kurt Schmidinger (University of Vienna, Austria), Diana Bogueva (Curtin University, Australia), and Dora Marinova (Curtin University, Australia)
Copyright: © 2018 |Pages: 18
DOI: 10.4018/978-1-5225-4757-0.ch023
Abstract
This chapter summarizes the global problems associated with livestock production and meat consumption and shows solution strategies through replacing animal products with plant-based alternatives. The positive effects of plant-based alternatives on human health and the environment are reviewed together with approaches for reducing world hunger. Psychological strategies for nutritional transitions towards more sustainable consumption patterns and criteria for market success of meat alternatives are presented. This is followed by an overview of meat alternatives – from soy1, lupine or wheat based, to bleeding burgers and artificial intelligence concepts. Marketing strategies and best practice policy suggestions complete the chapter.
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