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Dear Acquisitions Librarian,

I recommend the following IGI Global publication for our library:

Rethinking Market Research for Global Business Integration
Title: Rethinking Market Research for Global Business Integration
Author(s)/Editor(s): Rajagopal (EGADE Business School, Tecnologico de Monterrey, Mexico)
ISBN13: 9781522527367; EISBN13: 9781522527374
URL: www.igi-global.com/book/rethinking-market-research-global-business/178647
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