Facebook eWOM: Self-Shared Versus System-Generated Credibility Cue
Payal S. Kapoor (FORE School of Management, New Delhi, India); K R. Jayasimha (Indian Institute of Management Indore, Indore, India); Srinivas Gunta (Indian Institute of Management Indore, Indore, India); Ashish Sadh (Indian Institute of Management Indore, Indore, India)
ISBN13: 9781799890201|EISBN13: 9781799890218
https://www.igi-global.com/chapter/facebook-ewom/283031