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Emerging Perspectives on the Mobile Content Evolution

Emerging Perspectives on the Mobile Content Evolution

Juan Miguel Aguado (University of Murcia, Spain), Claudio Feijóo (Technical University of Madrid, Spain & Tongji University, China) and Inmaculada J. Martínez (University of Murcia, Spain)
Copyright: © 2016 |Pages: 438
ISBN13: 9781466688384|ISBN10: 1466688386|EISBN13: 9781466688391
DOI: 10.4018/978-1-4666-8838-4
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MLA

Aguado, Juan Miguel, Claudio Feijóo, and Inmaculada J. Martínez. "Emerging Perspectives on the Mobile Content Evolution." IGI Global, 2016. 1-438. Web. 27 Mar. 2020. doi:10.4018/978-1-4666-8838-4

APA

Aguado, J. M., Feijóo, C., & Martínez, I. J. (2016). Emerging Perspectives on the Mobile Content Evolution (pp. 1-438). Hershey, PA: IGI Global. doi:10.4018/978-1-4666-8838-4

Chicago

Aguado, Juan Miguel, Claudio Feijóo, and Inmaculada J. Martínez. "Emerging Perspectives on the Mobile Content Evolution." 1-438 (2016), accessed March 27, 2020. doi:10.4018/978-1-4666-8838-4

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In less than a decade, mobile technology has revolutionized our cultures, societies, and economies by impacting both personal and professional aspects of human life. Mobile technology has therefore become the fastest diffusing technology in history, expanding and transforming existent possibilities by making technology accessible and ubiquitous.

Emerging Perspectives on the Mobile Content Evolution seeks a better understanding of the centrality of mobile content in the recent and coming evolution of both the ICT ecosystem and the media industry. This publication appeals to a broad audience within the interdisciplinary field of media studies, covering topic areas such as journalism, marketing and advertising, broadcasting, information management, media management, media economics, media- and technology-related public policies, media sociology, audience/consumption studies, and arts.

This publication presents a multi-disciplinary discussion through a collection of academic chapters covering topics such as mobile communications and entrepreneurship, reflection on wearables and innovation, personal and mobile healthcare, mobile journalism and innovation, and behavioral targeting in the mobile ecosystem.

Table of Contents

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Front Materials
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Title Page
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Copyright Page
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Advances in Multimedia and Interactive Technologies (AMIT) Book Series
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Preface
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Acknowledgment
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Chapters
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On the Logics and Economics of the Mobile Content Evolution
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Chapter 1
Giuditta de Prato (European Commission JRC IPTS, Spain), Jean Paul Simon (JPS Public Policy Consulting, Spain)
This chapter aims at providing a comprehensive overview of the mobile landscape. It bridges the global trends affecting the mobile industry as a whole, with the creation and distribution of contents, emphasizing the new patterns of...
Global Trends in Mobile: A New Global Landscape for Supply And Demand
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Chapter 2
Sergio Ramos (National University of Distance Education, Spain), Cristina Armuña (Technical University of Madrid, Spain), Alberto Arenal (Technical University of Madrid, Spain), Jesús Ferrandis (Telefonica, Spain)
It is commonly accepted that entrepreneurship is a key activity in the current economic context, and entrepreneurs create value in form of new businesses ventures, and generate new jobs by mobilizing economic resources, which in...
Mobile Communications and the Entrepreneurial Revolution
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Chapter 3
José Luis Gómez-Barroso (National University of Distance Education (UNED), Spain), Juan Ángel Ruiz (National University of Distance Education (UNED), Spain)
Personal information is a key intangible asset for companies. In particular, for those companies that collect personal data to attract advertisers through being a channel to reach their target markets, i.e., through offering targeted...
Behavioural Targeting in the Mobile Ecosystem
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Chapter 4
Andreu Castellet (University of Murcia, Spain)
This chapter explores the innovation landscape for the mobile content ecosystem building upon the hypothesis of the disruption potential of wearables. Google Glass is taken as the paradigm, as it offers direct access to network...
A Reflection on Wearables and Innovation in the Mobile Ecosystem: Two Possible Scenarios
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Chapter 5
Claudio Feijóo (Technical University of Madrid, Spain & Tongji University, China), Sergio Ramos (National University of Distance Education, Spain), Victoria Bleda (ContentWise.media, Spain)
Music industry is arguably the foremost example of the advantages and disadvantages of having been exposed early on to digitalization. But not only has music been a pioneer in the area of digitalization, but it has also been one of...
Mobile Music: An Overview
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Chapter 6
Andreu Castellet (University of Murcia, Spain), Oscar Westlund (University of Gothenburg, Sweden)
The multimedia features brought by the rise of the mobile access to internet are tightly linked to the massive access of the public to mobile search. To date, there is limited knowledge on how distinct groups make use of mobile...
Examining Mobile Search Adoption: The Swedish Experience in the Uptake Phase
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Chapter 7
Elena Villalba-Mora (Technical University of Madrid, Spain), Ignacio Peinado (Getafe University Hospital, Spain), Leocadio Rodriguez-Mañas (Getafe University Hospital, Spain)
mHealth is an emerging field that comprises the delivery of health through mobile technologies, being part of a broader concept: eHealth. With the rapid advances and adoption of mobile technologies and applications, mHealth opens new...
From Personal to Mobile Healthcare: Challenges and Opportunities
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Chapter 8
Shivom Aggarwal (IE Business School, Spain), Abhishek Nayak (IE Business School, Spain)
Mobile technologies have given rise to tremendous amounts of data in real-time, which can be unstructured and uncertain. This growth can be attributed as Mobile Big Data and provides new challenges and opportunities for innovation....
Mobile Big Data: A New Frontier of Innovation
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On the Semantics and Pragmatics of the Mobile Content Evolution
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Chapter 9
Juan Miguel Aguado (University of Murcia, Spain), Inmaculada J. Martinez (University of Murcia, Spain)
The consolidation of the mobile ecosystem is deeply influencing the adaptation of traditional media industries to the digital transformations of business, consumption and audiences. Legacy media digitization comes along with a...
Driving Media Transformations: Mobile Content and Personal Information
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Chapter 10
Christian Sonnenberg (Florida Institute of Technology, USA)
The mobile environment presents numerous challenges to users and developers alike. Ideally, mobile content should be designed to enhance a user's experience rather than simply serve up the same content originally designed for...
Mobile Content Adaptation: An Analysis of Techniques and Frameworks
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Chapter 11
Brett Oppegaard (University of Hawaii at Manoa, USA)
Researchers generally have not been able to keep up with the rapid pace of mobile app innovation in many ways. One of those holes is with typology. Not being able to clearly describe mobile app artifacts, as a way to start a...
Mobility Matters: Classifying Locative Mobile Apps through an Affordances Approach
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Chapter 12
João Canavilhas (University of Beira Interior, Portugal), Ivan Satuf (University of Beira Interior, Portugal)
The spread of mobile devices and digital networks generate new perspectives for the circulation of news. The development of mobile communication technologies and the migration of habits consolidated in personal computers promote the...
Who Brings the News?: Exploring the Aggregators Apps for Mobile Devices
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Chapter 13
Marcos Palacios (Federal University of Bahia, Brazil), Suzana Barbosa (Federal University of Bahia, Brazil), Fernando Firmino da Silva (State University of Paraiba, Brazil), Rodrigo da Cunha (Federal University of Pernambuco, Brazil)
Using a qualitative methodological approach, this chapter brings to bear a theoretical and conceptual framework with particular consideration to the notions of innovation, journalistic convergence, design and the theory of...
Mobile Journalism and Innovation: A Study on Content Formats of Autochthonous News Apps for Tablets
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Chapter 14
Ana Serrano Tellería (Beira Interior University, Portugal)
The (re)construction of the user profile and the digital identity resulting from both conscious and unconscious activity on the Internet is directly linked to the process of creation and diffusion of content. Many times, neither the...
The Role of the Profile and the Digital Identity on the Mobile Content
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Experiences and Performances on Mobile Content Evolution
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Chapter 15
Enrique Castelló-Mayo (University of Santiago de Compostela, Spain), Roi Méndez Fernández (University of Santiago de Compostela, Spain), Antía M. López Gómez (University of Santiago de Compostela, Spain), Julian Flores González (University of Santiago de Compostela, Spain), Eduardo Sánchez-Vila (University of Santiago de Compostela, Spain)
In 2009 the University of Santiago de Compostela (USC) proposes the creation of a truly transdisciplinary research platform, suitable for the development of integral projects of excellence in R&D, technology transfer and professional...
Research, Development and Creativity in Ubiquitous Technologies in University: CIDUS Contribution
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Chapter 16
Frédéric Adam (supercluster.eu, Spain)
This chapter presents creative strategies to teach Science using Smartphones and focuses on projects by researchers and teachers from the international “Big History” network. They teach scientific based knowledge from a cosmic point...
Mobile Content and Walking Documentary: Teaching and Learning Science Step-by-Step with Smartphones
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Chapter 17
Verónica Perales (Murcia University, Spain)
The aim of this chapter is to examine in depth the potential for ecological awareness that emerging artistic and creative narrative practices involving mobility may possess. In order to do so, this chapter will analyze the current...
The Message Is the Medium: Ecology, Mobility and Emergent Storytelling
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Chapter 18
Manuel José Damásio (CICANT – Lusófona University, Portugal), Sara Henriques (CICANT – Lusófona University, Portugal), Inês Teixeira-Botelho (CICANT – Lusófona University, Portugal), Patrícia Dias (CICANT – Lusófona University, Portugal)
This chapter discusses the new social configurations society is undergoing on the basis of media emergence. Media are embedded in the arousal of communication and information transmission becoming the form, the infrastructure and the...
Mobile Media and Social Interaction: Mobile Services and Content as Drivers of Social Interaction
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Back Materials
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Compilation of References
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About the Contributors
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Index
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