Global Campaigning Initiatives for Socio-Economic Development

Global Campaigning Initiatives for Socio-Economic Development

Luísa Cagica Carvalho (Instituto Politécnico de Setúbal, Portugal & Universidade de Évora, Portugal) and Maria José Madeira (University of Beira Interior, Portugal)
Copyright: © 2019 |Pages: 325
ISBN13: 9781522579373|ISBN10: 1522579370|ISBN13 Softcover: 9781522592112|EISBN13: 9781522579380
DOI: 10.4018/978-1-5225-7937-3
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MLA

Carvalho, Luísa Cagica, and Maria José Madeira. "Global Campaigning Initiatives for Socio-Economic Development." IGI Global, 2019. 1-325. Web. 11 Jan. 2020. doi:10.4018/978-1-5225-7937-3

APA

Carvalho, L. C., & Madeira, M. (2019). Global Campaigning Initiatives for Socio-Economic Development (pp. 1-325). Hershey, PA: IGI Global. doi:10.4018/978-1-5225-7937-3

Chicago

Carvalho, Luísa Cagica, and Maria José Madeira. "Global Campaigning Initiatives for Socio-Economic Development." 1-325 (2019), accessed January 11, 2020. doi:10.4018/978-1-5225-7937-3

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Socio economic development is shaped by social pressures and behavioral interactions of individuals and groups through social capital and social markets. Global campaigns led by various groups are vehicles to bring about awareness and change outlooks for the betterment of society by focusing on the burning issues of a particular region, zone, or area.

Global Campaigning Initiatives for Socio-Economic Development explores unified campaigns and how they can help to make the economy globally competitive and sustainable through their impact on innovation, production, generating revenue, and increasing employability and quality of life. This publication covers a wide array of topics including customer value, digital innovation, and social innovation. It is designed for policymakers, academicians, researchers, technology developers, and government officials.

Table of Contents

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Front Materials
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Title Page
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Copyright Page
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Advances in Electronic Government, Digital Divide, and Regional Development (AEGDDRD) Book Series
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Preface
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Chapters
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Chapter 1
Luísa Cagica Carvalho (Instituto Politécnico de Setúbal, Portugal & Universidade de Évora, Portugal), Adriana Backx Noronha Viana (University of São Paulo, Brazil)
Although there is already much literature on innovation, the term social innovation is still relatively recent and underexplored. Social innovation refers to ideas, actions, and new or improved knowledge with the goal of overcoming...
Social Innovation as a Promoter of the Welfare: The Case of One Dollar Glasses in Brazil
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Chapter 2
Lurdes Barroso Simao (University of Beira Interior, Portugal), Maria José Madeira (University of Beira Interior, Portugal), Luísa Cagica Carvalho (Instituto Politécnico de Setúbal, Portugal & Universidade de Évora, Portugal)
The concept of management innovation, the characteristics of the services, as well as the multiple ways in which innovation can occur in services make it difficult to measure the result of the influence of management innovation on...
Management Innovation and Business Performance in Services: Economic and Social Potential
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Chapter 3
Francisco J. Ferreiro Seoane (University of Santiago Compostela, Spain)
The objective of this chapter is to analyze the profile of the hundred most valued companies in terms of job performance in Spain in the 2013-2016 period, comparing it with those who have been in the ranking every year, which are...
Profile of Top Companies Compared to the Most Valued Companies for Professional Performance in Spain
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Chapter 4
María Pache-Durán (University of Extremadura, Spain), Esteban Pérez-Calderón (University of Extremadura, Spain), Patricia Milanés-Montero (University of Extremadura, Spain)
This chapter reveals the extent to which the companies with the best eco-efficiency indicators have found their market value positively or adversely affected. The authors will analyze whether one of the main stakeholders in business...
Sustainable European Companies Market Value: Effects of Emissions Efficiency
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Chapter 5
Vonia Engel (University of Santa Cruz do Sul, Portugal), Teresa Noronha (University of Algarve, Portugal), Cidonea Machado Deponti (University of Santa Cruz do Sul, Portugal)
This chapter is the result of an interuniversity exchange doctoral research project carried out in the Algarve region, Portugal, in 2017. Its objective was to discuss the economic trajectory of Portugal and its implications for those...
The Policy of Technological the Policy of Technological Innovation and Economic Trajectory of Portugal: Analyzing the Context of the Algarve Region
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Chapter 6
Pablo Garrido-Prada (Universidad Autónoma de Madrid, Spain), María Jesús Delgado-Rodríguez (Universidad Rey Juan Carlos, Spain), Desiderio Romero-Jordán (Universidad Rey Juan Carlos, Spain)
Technology-based firms are a key driver for the growth potential of a country due to their capacity to introduce radical innovations and value into the economy. In this chapter, the authors propose a definition for technology-based...
New Approach to Detect and Select Technology-Based Firms: Value Creation Factors in a Follower Technology Country
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Chapter 7
Ana Luisa Godoy Caballero (University of Extremadura, Spain), Luis Regino Murillo Zamorano (University of Extremadura, Spain)
The aim of this chapter is to develop a new scale that adequately measures patients' satisfaction with the healthcare from the user's perspective. Using information reported by patients about their experience and about the...
The w-HEALTHQUAL: A Measurement Scale for Analyzing Patients' Satisfaction With Primary Healthcare
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Chapter 8
Maria da Conceição Rego (Universidade de Évora, Portugal), Carlos Vieira (Universidade de Évora, Portugal), Isabel Vieira (Universidade de Évora, Portugal)
Education is generally considered a valuable tool to improve individual socio-economic status. In European peripheral countries, up to the late 1970s, only a small elite had access to higher education and such privilege guaranteed a...
Educational Choices, Family Background, and Social Mobility: Education and Social Mobility
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Chapter 9
Thiago Bertolini dos Santos (University of São Paulo – São Carlos, Brazil), Luiza de Castro Olivan (Medical School of Ribeirão Preto, University of São Paulo, Brazil), Luísa Cagica Carvalho (Instituto Politécnico de Setúbal, Portugal & Universidade de Évora, Portugal), Lílian Neto Aguiar Ricz (Medical School of Ribeirão Preto, University of São Paulo, Brazil), Janaina Mascarenhas Hornos da Costa (University of São Paulo – São Carlos, Brazil)
Innovation has been increasingly becoming a major competitive differential for companies. However, innovation alone is not enough. Innovations encompass new products to new business models, but they need well-defined strategies to...
Recommendations to Enhance Communication With Users Through Prototypes and to Assist Open Innovation: A Case Study in a Developing Country
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Chapter 10
Maria Giovanna Tongiani (University of Pisa, Italy), Jacopo Carfora (University of Pisa, Italy), Anastasiya Reut (Department of Economy and Management, Italy)
Today the competition in the distribution sector is becoming increasingly more cut-throat and consumers have multiple channels to choose from for making their purchases, each with different characteristics and use methods. The...
Digital Marketing and Grocery Retailing Evidence From a Large Retailer in Italy and Belarus
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Chapter 11
Clara Eloïse Fernandes (University of Beira Interior, Portugal), Maria José Madeira (University of Beira Interior, Portugal), Maria Madalena Pereira (University of Beira Interior, Portugal)
The fashion industry is experiencing a new dynamic as many professionals have decided to take the risk to create fashion-related businesses. As universities and private schools provide fashion courses, many paths can be taken by...
Fashion Design Entrepreneurs: A Case Study
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Chapter 12
Sâmia Laise Manthey Benevides (UNIR, Brazil), Flávio de São Pedro Filho (UNIR, Brazil), Maria José Madeira (University of Beira Interior, Portugal), Irene Yoko Taguchi Sakuno (GEITEC, Brazil), Valeria Arenhardt (IFRO, Brazil)
This chapter aims to identify and analyze the main strategies for the qualification of inbound tourism and hospitality. This study is supported by the theory of planned behavior and concepts of inbound tourism, hospitality...
Social Entrepreneurship and Innovation: Strategic Management for Tourism, Hospitality in Western Amazon
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Chapter 13
Elsa Cristina Vieira (Universidade Aberta, Portugal)
The globalization of markets emphasize the entrepreneurship phenomenon. Cantillon is identified as one of the pioneers in the subject. In this chapter, the authors work this subject in the field of sociology, focused on agency and...
The Multiculturalility Issue on Globalization
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Chapter 14
Joao Conrado de Amorim Carvalho (Unidade de Ensino Superior Dom Bosco (UNDB), Brazil)
The problem of poverty is becoming a concern worldwide for the potential for its dissemination. The phenomenon affects not only the less industrialized countries, but also those that have overcome the stage of underdevelopment. This...
Local Development and Poverty Reduction in Low-Income Rural Communities in the Northeast Brazil
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Chapter 15
Joaquim Vaz (Faculdade de Ciências Sociais e Humanas da UBI, Spain), Jose Francisco Santiago (Premier Wealth and Asset Management, UK)
The empirical literature relates increasingly competitive environments to innovative business activities. The chapter aims at analyzing proactivity as a condition of the dynamics to which organizations are obliged to search for...
Roles of Market Orientation and Social Orientation on Sustainability: Case Studies in Rural SMEs in Cáceres
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Back Materials
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Compilation of References
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About the Contributors
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Index
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