Welcome to the InfoSci Platform
Reference Hub3
Social Media as a New Emerging Tool of Marketing

Social Media as a New Emerging Tool of Marketing

Rawan T. Khasawneh (Jordan University of Science and Technology, Jordan)
Copyright: © 2017 |Pages: 10
ISBN13: 9781522516866|ISBN10: 1522516867|EISBN13: 9781522516873
DOI: 10.4018/978-1-5225-1686-6.ch001
Cite Chapter Cite Chapter

MLA

Khasawneh, Rawan T. "Social Media as a New Emerging Tool of Marketing." Strategic Uses of Social Media for Improved Customer Retention, edited by Wafaa Al-Rabayah, et al., IGI Global, 2017, pp. 1-10. https://doi.org/10.4018/978-1-5225-1686-6.ch001

APA

Khasawneh, R. T. (2017). Social Media as a New Emerging Tool of Marketing. In W. Al-Rabayah, R. Khasawneh, R. Abu-shamaa, & I. Alsmadi (Eds.), Strategic Uses of Social Media for Improved Customer Retention (pp. 1-10). IGI Global. https://doi.org/10.4018/978-1-5225-1686-6.ch001

Chicago

Khasawneh, Rawan T. "Social Media as a New Emerging Tool of Marketing." In Strategic Uses of Social Media for Improved Customer Retention. edited by Al-Rabayah, Wafaa and Rawan Khasawneh, Rasha Abu-shamaa, and Izzat Alsmadi, 1-10. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-1686-6.ch001

Export Reference

Mendeley
Favorite

Abstract

During the fast growth of social media, the ways companies usually use in their marketing are changed; social networks became a great approach for companies to improve their communication with customers. The wide usage of social networking sites and tools by individuals makes companies want to think carefully on how they can benefit from such usage in rebuilding their relationship with customers and increasing their engagement level. Such companies found that social media marketing is the solution through which companies and their customers will become much closer. This chapter covers three main sections where traditional marketing and electronic marketing concepts are reviewed in the first section. Then a detailed exploration of social networks and their distinct features is presented in the second section. Finally a discussion of social network marketing tools and its related technologies is explored in the third section.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.