Relationships Between Universities and Enterprises: The Perspective of Small and Medium-Sized Firms

Relationships Between Universities and Enterprises: The Perspective of Small and Medium-Sized Firms

António Carrizo Moreira (University of Aveiro, Portugal) and Ana Carolina Vallejo (DEGEIT, Portugal)
Copyright: © 2018 |Pages: 21
ISSN: 2327-3429|EISSN: 2327-3437|ISBN13: 9781522530121|ISBN10: 1522530126|EISBN13: 9781522530138
DOI: 10.4018/978-1-5225-3012-1.ch016
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MLA

Moreira, António Carrizo and Ana Carolina Vallejo. "Relationships Between Universities and Enterprises: The Perspective of Small and Medium-Sized Firms." Handbook of Research on Strategic Innovation Management for Improved Competitive Advantage. IGI Global, 2018. 294-314. Web. 27 Mar. 2020. doi:10.4018/978-1-5225-3012-1.ch016

APA

Moreira, A. C., & Vallejo, A. C. (2018). Relationships Between Universities and Enterprises: The Perspective of Small and Medium-Sized Firms. In G. Jamil, J. Pinto Ferreira, M. Pinto, C. Magalhães Pessoa, & A. Xavier (Eds.), Handbook of Research on Strategic Innovation Management for Improved Competitive Advantage (pp. 294-314). Hershey, PA: IGI Global. doi:10.4018/978-1-5225-3012-1.ch016

Chicago

Moreira, António Carrizo and Ana Carolina Vallejo. "Relationships Between Universities and Enterprises: The Perspective of Small and Medium-Sized Firms." In Handbook of Research on Strategic Innovation Management for Improved Competitive Advantage, ed. George Leal Jamil, João José Pinto Ferreira, Maria Manuela Pinto, Cláudio Roberto Magalhães Pessoa and Alexandra Xavier, 294-314 (2018), accessed March 27, 2020. doi:10.4018/978-1-5225-3012-1.ch016

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Abstract

The university-enterprise (U-E) relationship is a topic that has gathered much interest in the academic world. Universities seek to offer services and technology that help firms to build and foster a harmonious U-E relationship, allowing firms to continually renew their involvement in the relationship. This chapter seeks to analyze the role played by various factors—satisfaction, commitment as perceived by firms, perceived commitment by universities, trust, and reputation—in encouraging firms to continuously renew their involvement in the university relationship. A questionnaire was produced drawing on a literature review looking at U-E relationships, the results of which were then analyzed using partial least squares – structural equation modelling (PLS-SEM). Afyer analyzing 80 responses from firms involved in U-E relationships, it was possible to conclude that commitment of firms, reputation, and the perceived commitment of the universities are very important in the continuous participation of firms in U-E relationships.

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