An Overview of Main IoT Trends Applied to Business and Marketing

An Overview of Main IoT Trends Applied to Business and Marketing

Jorge Remondes (Instituto Superior de Entre Douro e Vouga, Portugal) and Carolina Afonso (ISEG – Lisbon School of Economics and Management, University of Lisbon, Portugal)
Copyright: © 2019 |Pages: 20
ISSN: 2327-5502|EISSN: 2327-5529|ISBN13: 9781522557630|ISBN10: 1522557636|ISBN13 Softcover: 9781522588382|EISBN13: 9781522557647
DOI: 10.4018/978-1-5225-5763-0.ch013
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MLA

Remondes, Jorge and Carolina Afonso. "An Overview of Main IoT Trends Applied to Business and Marketing." Smart Marketing With the Internet of Things. IGI Global, 2019. 245-264. Web. 11 Jan. 2020. doi:10.4018/978-1-5225-5763-0.ch013

APA

Remondes, J., & Afonso, C. (2019). An Overview of Main IoT Trends Applied to Business and Marketing. In D. Simões, B. Barbosa, & S. Filipe (Eds.), Smart Marketing With the Internet of Things (pp. 245-264). Hershey, PA: IGI Global. doi:10.4018/978-1-5225-5763-0.ch013

Chicago

Remondes, Jorge and Carolina Afonso. "An Overview of Main IoT Trends Applied to Business and Marketing." In Smart Marketing With the Internet of Things, ed. Dora Simões, Belem Barbosa and Sandra Filipe, 245-264 (2019), accessed January 11, 2020. doi:10.4018/978-1-5225-5763-0.ch013

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Abstract

Currently there are more devices connected to internet than people in the world and industrial sensors and robots are also increasing. Not only organizations but also individuals are obtaining data from internet of things (IoT) devices and automating them. The aim of this chapter is to investigate and analyze this context and to identify the main trends of IoT for business and management, as well as potential organizational marketing strategies. Based on the literature review, six business trends in the IoT era are identified: personalization, interaction, integration, analytics, monitoring, and protection. These trends have implications to consider not only in future organizational marketing strategies but also in the present.

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