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Social Media Marketing: Tools and Techniques

Social Media Marketing: Tools and Techniques

Priyanka Prasad (Institute of Innovation in Technology and Management, India) and Pooja Saigal (Institute of Innovation in Technology and Management, India)
Copyright: © 2019 |Pages: 13
ISBN13: 9781522560647|ISBN10: 1522560645|ISBN13 Softcover: 9781522587781|EISBN13: 9781522560654
DOI: 10.4018/978-1-5225-6064-7.ch012
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MLA

Prasad, Priyanka and Pooja Saigal. "Social Media Marketing: Tools and Techniques." Application of Gaming in New Media Marketing, edited by Pratika Mishra and Swati Oberoi Dham, IGI Global, 2019, pp. 202-214. https://doi.org/10.4018/978-1-5225-6064-7.ch012

APA

Prasad, P., & Saigal, P. (2019). Social Media Marketing: Tools and Techniques. In P. Mishra, & S. Dham (Ed.), Application of Gaming in New Media Marketing (pp. 202-214). IGI Global. https://doi.org/10.4018/978-1-5225-6064-7.ch012

Chicago

Prasad, Priyanka, and Pooja Saigal. "Social Media Marketing: Tools and Techniques." In Application of Gaming in New Media Marketing. edited by Mishra, Pratika, and Swati Oberoi Dham, 202-214. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-6064-7.ch012

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Abstract

Utilizing internet, particularly social networking websites, for marketing is called social media marketing. It comprises designing a well-structured content that consumers can share with each other to help a company broaden its customer base and increase its brand visibility. However different social media platforms have different target audiences, and therefore, in order to succeed, it is indispensable for marketers to have a thorough understanding of tools and techniques required to attract different clusters of customers.

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