The Internationalization Process of a Born Global: A Case Study of a Beverage Firm

The Internationalization Process of a Born Global: A Case Study of a Beverage Firm

António Carrizo Moreira (University of Aveiro, Portugal), Mariana Ramos (University of Aveiro, Portugal), Lisa Freitas Ferraz (University of Aveiro, Portugal) and Diogo Martins (University of Aveiro, Portugal)
Copyright: © 2019 |Pages: 23
ISSN: 2327-3429|EISSN: 2327-3437|ISBN13: 9781522569428|ISBN10: 1522569421|ISBN13 Softcover: 9781522586982|EISBN13: 9781522569435
DOI: 10.4018/978-1-5225-6942-8.ch003
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MLA

Moreira, António Carrizo, Mariana Ramos, Lisa Freitas Ferraz and Diogo Martins. "The Internationalization Process of a Born Global: A Case Study of a Beverage Firm." Entrepreneurial Orientation and Opportunities for Global Economic Growth. IGI Global, 2019. 46-68. Web. 27 Mar. 2020. doi:10.4018/978-1-5225-6942-8.ch003

APA

Moreira, A. C., Ramos, M., Ferraz, L. F., & Martins, D. (2019). The Internationalization Process of a Born Global: A Case Study of a Beverage Firm. In O. Rua (Ed.), Entrepreneurial Orientation and Opportunities for Global Economic Growth (pp. 46-68). Hershey, PA: IGI Global. doi:10.4018/978-1-5225-6942-8.ch003

Chicago

Moreira, António Carrizo, Mariana Ramos, Lisa Freitas Ferraz and Diogo Martins. "The Internationalization Process of a Born Global: A Case Study of a Beverage Firm." In Entrepreneurial Orientation and Opportunities for Global Economic Growth, ed. Orlando Lima Rua, 46-68 (2019), accessed March 27, 2020. doi:10.4018/978-1-5225-6942-8.ch003

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Abstract

Although companies seek to export in order to meet the growing importance of international markets, vis-à-vis domestic markets, this chapter presents a case study of a company founded by two former high school teachers who started a beverage company in 2015 and quickly reached an early internationalization. The company produces alcoholic beverages and has won international awards regarding the quality of its product, which has given it an important status and opened the door to a process of rapid internationalization. This will be used to explore the theory of entrepreneurship and how two potential entrepreneurs, with employment difficulties in teaching, began with a project that gave birth to a born global firm.

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