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Challenges of the Internationalization Strategy of a Technology-Based International New Venture

Challenges of the Internationalization Strategy of a Technology-Based International New Venture

Luciana Costa Fernandes (University of Aveiro, Portugal), Cristiana Pereira (University of Aveiro, Portugal), Daniela Simões (University of Aveiro, Portugal) and António Carrizo Moreira (University of Aveiro, Portugal)
Copyright: © 2019 |Pages: 23
ISSN: 2327-3429|EISSN: 2327-3437|ISBN13: 9781522584797|ISBN10: 152258479X|EISBN13: 9781522584803
DOI: 10.4018/978-1-5225-8479-7.ch018
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MLA

Fernandes, Luciana Costa, Cristiana Pereira, Daniela Simões and António Carrizo Moreira. "Challenges of the Internationalization Strategy of a Technology-Based International New Venture." Handbook of Research on Entrepreneurship, Innovation, and Internationalization. IGI Global, 2019. 467-489. Web. 27 Mar. 2020. doi:10.4018/978-1-5225-8479-7.ch018

APA

Fernandes, L. C., Pereira, C., Simões, D., & Moreira, A. C. (2019). Challenges of the Internationalization Strategy of a Technology-Based International New Venture. In N. Teixeira, T. Costa, & I. Lisboa (Eds.), Handbook of Research on Entrepreneurship, Innovation, and Internationalization (pp. 467-489). Hershey, PA: IGI Global. doi:10.4018/978-1-5225-8479-7.ch018

Chicago

Fernandes, Luciana Costa, Cristiana Pereira, Daniela Simões and António Carrizo Moreira. "Challenges of the Internationalization Strategy of a Technology-Based International New Venture." In Handbook of Research on Entrepreneurship, Innovation, and Internationalization, ed. Nuno Miguel Teixeira, Teresa Gomes da Costa and Inês Margarida Lisboa, 467-489 (2019), accessed March 27, 2020. doi:10.4018/978-1-5225-8479-7.ch018

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Abstract

The present study seeks to analyze the behavior of a technological start-up regarding its entry modes in foreign markets. It is based on the case study of a company in the field of 3D printing and takes into account the analysis of topics such as the internationalization of start-ups and modes of entry in foreign markets, considering several theories of internationalization. As the company analyzed is a start-up, the research is supported by the analysis of the characteristics present in the process of internationalization of small and medium-sized enterprises (SMEs). The study closes with the conclusion that this SME matches the profile of an International New Venture/Born Global (INV/BG), although the company takes advantage of the network-based theory and relationship orientation to enter international markets. The most used mode of entry by the company in international markets has been exporting activities.

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