Unravelling Hurdles to Organizational Sustainability by Virtue of Sharing and Creating Knowledge

Unravelling Hurdles to Organizational Sustainability by Virtue of Sharing and Creating Knowledge

Ana Martins (University of Kwazulu-Natal, South Africa), Orlando Pereira (University of Minho, Portugal) and Isabel Martins (University of Kwazulu-Natal, South Africa)
Copyright: © 2019 |Pages: 23
ISSN: 2327-5502|EISSN: 2327-5529|ISBN13: 9781522569800|ISBN10: 1522569804|ISBN13 Softcover: 9781522594017|EISBN13: 9781522569817
DOI: 10.4018/978-1-5225-6980-0.ch003
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MLA

Martins, Ana, Orlando Pereira and Isabel Martins. "Unravelling Hurdles to Organizational Sustainability by Virtue of Sharing and Creating Knowledge." Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies. IGI Global, 2019. 42-64. Web. 27 Mar. 2020. doi:10.4018/978-1-5225-6980-0.ch003

APA

Martins, A., Pereira, O., & Martins, I. (2019). Unravelling Hurdles to Organizational Sustainability by Virtue of Sharing and Creating Knowledge. In M. Khosrow-Pour, D.B.A. (Ed.), Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies (pp. 42-64). Hershey, PA: IGI Global. doi:10.4018/978-1-5225-6980-0.ch003

Chicago

Martins, Ana, Orlando Pereira and Isabel Martins. "Unravelling Hurdles to Organizational Sustainability by Virtue of Sharing and Creating Knowledge." In Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies, ed. Mehdi Khosrow-Pour, D.B.A., 42-64 (2019), accessed March 27, 2020. doi:10.4018/978-1-5225-6980-0.ch003

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Abstract

The main aim of this chapter is to demonstrate the importance of innovation and creativity in nurturing organizational sustainability. Through knowledge and its sharing, the leadership process is oxygenated with human and holistic values in contemporary organizations. This chapter seeks to emphasize distinct characteristics in the leader and values in the leadership process needed in the present knowledge-based economy which is merciless towards cognitive and human stasis. Creating and sharing knowledge are considered the fundamental drivers of organizational performance. Furthermore, knowledge is also viewed as one of the most important resources for the survival of organizations and their prosperity. The aim of this chapter highlights why organizations require to encourage innovation and creativity. This chapter will seek to highlight its main objectives i.e., debating the role that humanizing leadership fulfils in organizations that are desperately in need to revitalize human characteristics, values, and behaviors amidst all the technology.

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