The Role of Social Commerce Components on the Consumer Decision-Making Process

The Role of Social Commerce Components on the Consumer Decision-Making Process

Saleh Mohammed Kutabish (University of Minho, Portugal) and Ana Maria Soares (School of Economics and Management, University of Minho, Portugal)
Copyright: © 2020 |Pages: 16
ISSN: 2327-5502|EISSN: 2327-5529|ISBN13: 9781799822202|ISBN10: 1799822206|ISBN13 Softcover: 9781799822219|EISBN13: 9781799822226
DOI: 10.4018/978-1-7998-2220-2.ch009
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MLA

Kutabish, Saleh Mohammed and Ana Maria Soares. "The Role of Social Commerce Components on the Consumer Decision-Making Process." Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior. IGI Global, 2020. 209-224. Web. 27 Mar. 2020. doi:10.4018/978-1-7998-2220-2.ch009

APA

Kutabish, S. M., & Soares, A. M. (2020). The Role of Social Commerce Components on the Consumer Decision-Making Process. In A. Soares, & M. Elmashhara (Eds.), Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior (pp. 209-224). Hershey, PA: IGI Global. doi:10.4018/978-1-7998-2220-2.ch009

Chicago

Kutabish, Saleh Mohammed and Ana Maria Soares. "The Role of Social Commerce Components on the Consumer Decision-Making Process." In Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior, ed. Ana Maria Soares and Maher Georges Elmashhara, 209-224 (2020), accessed March 27, 2020. doi:10.4018/978-1-7998-2220-2.ch009

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Abstract

Rapid changes in commerce, technology, and consumer behaviour are leading businesses to shift their online activities. The popularity of social media pushed online merchants to integrate these platforms into their online presence, leading to the rise of social commerce. Consumers' interaction and participation online create a massive amount of information. The use of social commerce components facilitates the interaction of consumers by sharing their experiences and learning from others' experiences. In this chapter, the authors look at how this process has impacts throughout the consumer decision-making process when making a purchase and suggests directions for future research.

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