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Who's Who: Setting a Standard Nomenclature Using a Fan Folksonomy

Who's Who: Setting a Standard Nomenclature Using a Fan Folksonomy

Nathalie Collins, Jeff Volkheimer, Jamie Murphy
Copyright: © 2022 |Pages: 17
ISBN13: 9781668445150|ISBN10: 1668445158|EISBN13: 9781668445167
DOI: 10.4018/978-1-6684-4515-0.ch006
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MLA

Collins, Nathalie, et al. "Who's Who: Setting a Standard Nomenclature Using a Fan Folksonomy." Research Anthology on Fandoms, Online Social Communities, and Pop Culture, edited by Information Resources Management Association, IGI Global, 2022, pp. 84-100. https://doi.org/10.4018/978-1-6684-4515-0.ch006

APA

Collins, N., Volkheimer, J., & Murphy, J. (2022). Who's Who: Setting a Standard Nomenclature Using a Fan Folksonomy. In I. Management Association (Ed.), Research Anthology on Fandoms, Online Social Communities, and Pop Culture (pp. 84-100). IGI Global. https://doi.org/10.4018/978-1-6684-4515-0.ch006

Chicago

Collins, Nathalie, Jeff Volkheimer, and Jamie Murphy. "Who's Who: Setting a Standard Nomenclature Using a Fan Folksonomy." In Research Anthology on Fandoms, Online Social Communities, and Pop Culture, edited by Information Resources Management Association, 84-100. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-6684-4515-0.ch006

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Abstract

Industry and academic circles continue to attempt to label brand community behaviours, borrowing analogies from subcultures such as religion (“evangelists”), slang (“geeks, mavens, haters”), science fiction (“fanboys”), and science (“alpha”). Although sometimes used as generic terms, upon examination, these and other such labels, can define the spectrum of brand attachment in a specific way—through narrative, metaphor, and cross-cultural labelling. Such labelling is happening already. This chapter parses the current meaning of one term from another into a folksonomy, or classification system developed by those steeped in the culture. This segmentation enables further research into specific fan types, along with industry recommendations for approaching each segment based on the behavioural characteristic inherent in both the historic and common usage of the word. It also moves toward the standardisation of these terms in industry and academic circles in order to further enable a lingua franca relating to this phenomenon.

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