Online Social and Business Networks’ Implications for Corporate Strategy

Online Social and Business Networks’ Implications for Corporate Strategy

José António Porfírio (Universidade Aberta, Portugal) and João Correia Dos Santos (Instituto Superior Técnico, Portugal)
Copyright: © 2012 |Pages: 26
ISBN13: 9781613501689|ISBN10: 1613501684|EISBN13: 9781613501696
DOI: 10.4018/978-1-61350-168-9.ch033
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MLA

Porfírio, José António and João Correia Dos Santos. "Online Social and Business Networks’ Implications for Corporate Strategy." Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions. IGI Global, 2012. 619-644. Web. 27 Mar. 2020. doi:10.4018/978-1-61350-168-9.ch033

APA

Porfírio, J. A., & Dos Santos, J. C. (2012). Online Social and Business Networks’ Implications for Corporate Strategy. In M. Cruz-Cunha, P. Gonçalves, N. Lopes, E. Miranda, & G. Putnik (Eds.), Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions (pp. 619-644). Hershey, PA: IGI Global. doi:10.4018/978-1-61350-168-9.ch033

Chicago

Porfírio, José António and João Correia Dos Santos. "Online Social and Business Networks’ Implications for Corporate Strategy." In Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions, ed. Maria Manuela Cruz-Cunha, Patricia Gonçalves, Nuno Lopes, Eva Maria Miranda and Goran D. Putnik, 619-644 (2012), accessed March 27, 2020. doi:10.4018/978-1-61350-168-9.ch033

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Abstract

In this chapter we will raise the main challenges deriving from the increased use of online social and business networks and their impact on the way businesses are being done today. We believe that social and business networks are at the basis of a future revolution on management fundamentals, and we will emphasize in particular those concerned with strategy’s conception, implementation, and control.

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