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Meat alternatives have been proposed as one solution to decrease meat consumption and thus its negative effects on individuals and the environment. Using three meat myths identified in literature on meat consumption—meat eating is normal, natural, and necessary—this chapter discusses how they emerge in...

Worldwide, a growing range of meat alternative products are being developed and introduced in the market, taking advantage of the increasing health and environmental concerns, technological advances, and the overall rising profile of meat-free diets. This chapter reviews market research and academic...

In the West, meat is acceptable, tasty, delicious, palatable, and enjoyable. It has a well-established position in the consumers' food habits shaping the taste of the affluent eating culture and accepted as normal, natural, necessary, and nutritious. Although recent scientific evidence recognizes...

This chapter provides an overview of developments in the Netherlands on new meat alternatives with a focus on plant-based meat substitutes and lab-grown meat. It devotes attention to both the supply side of the market (business activity) and the demand side (consumer appetite). The first concerns...

The “new market” for meat alternatives promises meaty profits and attracts enormous interest by consumers and investors alike. In this chapter, the historical development of meat alternatives is reviewed in an attempt to identify what is “new” about this particular market in the United Kingdom as an...

Shifting consumer preferences towards meat alternatives can be attributed to the factors such as health and ecological benefits, as well as meat adulteration. Increasing consumer demand for better grade of meat alternatives is also expected to boost the market growth in the near future. Protein sources...

In the West, meat is acceptable, tasty, delicious, palatable, and enjoyable. It has a well-established position in the consumers' food habits shaping the taste of the affluent eating culture and accepted as normal, natural, necessary, and nutritious. Although recent scientific evidence recognizes...

This chapter summarizes the global problems associated with livestock production and meat consumption and shows solution strategies through replacing animal products with plant-based alternatives. The positive effects of plant-based alternatives on human health and the environment are reviewed together...

This chapter summarizes the global problems associated with livestock production and meat consumption and shows solution strategies through replacing animal products with plant-based alternatives. The positive effects of plant-based alternatives on human health and the environment are reviewed together...

Traditional hegemonic masculinity can be traced on the typical man's plate where meat represents the centerpiece. Meat consumption dominates the current marketing discourse which builds on masculinity to reinforce the stereotyped gender-based diets. In light of scientific evidence about the...

Humans meet their nutritional requirements by consuming food, and our body uses naturally sufficient amounts of all necessary nutrients to maintain its functioning. Proteins form the basis of the human diet because they are necessary for immune responses, cell signals, muscle masses, and the repair of...

The sustainability agenda is a modern-day exercise in global ethics. Why then is animal welfare an absent policy within the ethical framework? Why do we continue to see farm animals only as food-related commodities? In this chapter, these issues are explored using case studies to support the emotional...

Humans meet their nutritional requirements by consuming food, and our body uses naturally sufficient amounts of all necessary nutrients to maintain its functioning. Proteins form the basis of the human diet because they are necessary for immune responses, cell signals, muscle masses, and the repair of...

Humans have relied on cattle for production of food and work, as a source of capital, for dung, for fuel, building, and many other uses, for a period of about 10000 years. As a result, cattle biomass is now approximately twice that of humans on the planet. However, in the face of diminishing natural...

This chapter presents an approach to understanding the importance of connected aspects of a topic, such as the relevance of issues for global change or for sustainable agriculture. The approach, Mind Genomics, identifies a specific topic, creates a battery of related questions which in concert “tell a...

This chapter presents an approach to understanding the importance of connected aspects of a topic, such as the relevance of issues for global change or for sustainable agriculture. The approach, Mind Genomics, identifies a specific topic, creates a battery of related questions which in concert “tell a...

Society increasingly expresses concerns about the meat-centred food system, there is an increasing choice of plant-based meat substitutes and a growing amount of food consumers abstain from eating meat for several days per week (i.e., flexitarianism). However, consumers differ in their engagement...

China is the world's top consumer and largest importer of soybeans used as human food and livestock feed. Since the 1980s, China's meat consumption has been growing despite this being an inefficient way of feeding the world's largest population. It diverts resources which can be used...

China is the world's top consumer and largest importer of soybeans used as human food and livestock feed. Since the 1980s, China's meat consumption has been growing despite this being an inefficient way of feeding the world's largest population. It diverts resources which can be used...

The health benefits of eating more plant-based foods and less meat are scientifically proven. This chapter examines the evidence in relation to common health and medical conditions, such as cardiovascular diseases, type 2 diabetes, cancers, mental health, and dementia. It also analyzes the issues...

This chapter presents the production of real animal meat, which is grown outside of an animal. Starting cells are grown to meat products with the aid of tissue engineering techniques, a process with many names: “Lab meat,” “in vitro meat,” “cultured meat,” or “clean meat.” The chapter gives an overview...

Once perceived as a nutritional and occasional bonus, meat has now daily presence in the affluent West, serving human appetite for food. Although meat is not a product typically associated with luxury, its large ecological footprint poses the question whether it is time to challenge consumers'...

This chapter describes a future scenario in which humankind abruptly stops eating animals. Its purpose is to explore the impacts of animal agriculture using a fictional device. Several ways, in which the end of meat might happen are suggested, including a virulent global human epidemic originating from...

This chapter aims to describe how meat fits into recommended dietary guidelines. In Australia, meat is included in one of the five food groups. However, this food group should not be described as the ‘meat group' as it includes alternative choices. These include animal products such as seafood...

Broad scholarly consensus exists nowadays that high meat consumption is particularly critical from an ecological perspective. Traditionally, technological progress and efficiency innovations in food supply processes are identified as key to solving food sustainability problems. However, it is...