Effects of Electronic Word-of-Mouth on the Potential Customer's Emotions and Product Image (pages 1-14)
Outi Tuisku (School of Business and Management, Lappeenranta University of Technology, Lahti, Finland), Mirja Ilves (Faculty of Communication Sciences, University of Tampere, Tampere, Finland), Jani Lylykangas (Faculty of Communication Sciences, University of Tampere, Tampere, Finland), Veikko Surakka (Faculty of Communication Sciences, University of Tampere, Tampere, Finland), Sanna Rytövuori (Faculty of Natural Sciences, University of Tampere, Tampere, Finland), Mari Ainasoja (Faculty of Natural Sciences, University of Tampere, Tampere, Finland), Mikko J. Ruohonen (Faculty of Natural Sciences, University of Tampere, Tampere, Finland)