Journal Contents: International Journal of Business Strategy and Automation (IJBSA)

Volume 3 (2022)
Issue 1
Article 76
Impact of Celebrities on the Buying Behaviour of Consumers: A Study in Raipur City (pages 1-10)
Shradha Gupta (Hemchand Yadav University, India), Subodh Kumar Dwivedi (Shri Shankaracharya Mahavidyalaya, India)
Volume 2 (2021)
Issue 1
Article 1
Research-Based Guidelines for Marketing Information Systems (pages 1-16)
Albérico Travassos Rosário (University of Aveiro, GOVCOPP - ESGTS – IPSantarém, Portugal)
Article 2
Auditing in the New Age of Industry 4.0: The Need for More Research (pages 17-28)
Chijioke E. Nwachukwu (Horizons University, Paris, France), Timothy Onechojon Usman (University of Benin, Nigeria), Sadiq Oshoke Akhor (College of Education, Igueben, Nigeria), Agboola Omoniyi Oladipupo (Joseph Ayo Babalola University, Nigeria)
Article 3
Deploying a “Good Jobs” Strategy in Service Sectors for Enhancing Competitive Advantage (pages 29-53)
Pankaj M. Madhani (ICFAI Business School, India)
Article 4
Empirical Evidence of Organizational Strategy and the Performance of Faith-Based Organizations (pages 54-69)
Fred Peter (Landmark University, Nigeria), Emmanue Adeiemi (Landmark University, Nigeria), Joy Ajibade (Landmark University, Nigeria), Adeshola Peter (Landmark University, Nigeria), Sunday Eze (Landmark University, Nigeria), Decster Lydia (Landmark University, Nigeria)
Article 5
Marketing of Private Labels: Strategies and Initiatives (pages 70-81)
Pratap Chandra Mandal (Indian Institute of Management, Shillong, India)
Issue 2
Article 1
Pricing and Ethical Issues for Global Markets: Strategies and Initiatives (pages 1-15)
Pratap Chandra Mandal (Indian Institute of Management, Shillong, India)
Article 2
Time Series for Forecasting Stock Market Prices Based on Sentiment Analysis of Social Media (pages 16-25)
Babu Aravind Sivamani (SSN College of Engineering, Chennai, India), Dakshinamoorthy Karthikeyan (SSN College of Engineering, Chennai, India), Chamundeswari Arumugam (SSN College of Engineering, Chennai, India), Pavan Kalyan (SSN College of Engineering, Chennai, India)
Article 3
Evolution of Entrepreneur Women From Traditional Companies to E-Business (pages 26-40)
Jovanna Nathalie Cervantes-Guzmán (Centro Universitario de Ciencias Económico Administrativas, Universidad de Guadalajara, Guadalajara, Mexico)
Article 4
Assessing the Impact of the COVID-19 Crisis on the Socio-Economic Situation in Africa (pages 41-53)
Ebrima K. Ceesay (University of the Gambia, Banjul, Gambia)
Article 5
JomMachineLearning: Bringing Artwork Nearer With DesignLab (pages 54-71)
K.M. Liow (UCSI University, Kuala Lumpur, Malaysia), P.S. Joseph Ng (UCSI University, Kuala Lumpur, Malaysia), H.C. Eaw (UCSI University, Kuala Lumpur, Malaysia)
Issue 3
Article 1
Retail Workforce Sizing Strategy for Enhancing Service Delivery and Store Performance (pages 1-19)
Pankaj M. Madhani (ICFAI Business School, India)
Article 2
Adoption of E-Commerce and M-Commerce Marketing Practices: Roles in Customer Delight (pages 20-35)
Pratap Chandra Mandal (Indian Institute of Management, Shillong, India)
Article 3
Gamesy: Using Game Mechanics to Boost Intrinsic Motivation in School (pages 36-52)
B. W. Waweru (UCSI University, Malaysia), P. S. Joseph Ng (UCSI University, Malaysia), H. C. Eaw (UCSI University, Malaysia)
Article 4
Material Handling and Product Optimality of an Educational Institution Bakery Using Integer Programming (pages 53-61)
Adedugba Adebayo (Covenant University, Nigeria), Ogunnaike Olaleke (Covenant University, Nigeria), Kingsley Adeyemo (Covenant University, Nigeria), Busola Kehinde (Covenant University, Nigeria)
Issue 4
Article 1
Exploring the Nature of Business Strategy Change for Mental Health Practices in the Age of COVID-19 (pages 1-11)
De Andra Judge (The Chicago School of Professional Psychology, USA), Darrell Norman Burrell (The Florida Institute of Technology, USA & Capitol Technology University, USA)
Article 2
Pricing and Public Policy Issues: A Marketing Perspective (pages 1-14)
Pratap Chandra Mandal (Indian Institute of Management, Shillong, India)
Article 3
Smart Glasses Implementation in Hospitals (pages 1-9)
XiaoXue Gong (UCSI University, Malaysia), Ann Hung Wong (UCSI University, Malaysia), Rashidova Kamilla Darobovna (UCSI University, Malaysia), P. S. JosephNg (UCSI University, Malaysia)
Article 8
Achieving Business Excellence for Luxury Brands: Strategies and Initiatives (pages 1-14)
Pratap Chandra Mandal (Indian Institute of Management, Shillong, India)
Article 9
Influence of Policy Framework and Technology on Change Management in Selected Telecommunication Companies in Tanzania (pages 1-12)
Paulina C. Natai (United States International University-Africa, Kenya), Juliana Mulaa Namada (United States International University-Africa, Kenya)
Article 10
JomAR Purchasing Furniture in Augmented Reality Experiences (pages 1-12)
J.R. Prasojo (UCSI University, Malaysia), P.S. JosephNg (UCSI University, Malaysia)
Article 11
Pricing Strategies for Companies During the COVID-19 Pandemic (pages 1-19)
Lovely Chopra (Netaji Subhas University of Technology, New Delhi, India), Rohan Shareshtha Verma (Netaji Subhas University of Technology, New Delhi, India), Pratap Chandra Mandal (Indian Institute of Management, Shillong, India)
Article 18
Marketing Information, Analytics, and Intelligence: Roles in Customer Relationship Management (pages 1-15)
Pratap Chandra Mandal (Indian Institute of Management, Shillong, India)
Article 19
Excellence and Customer Delight in Services Marketing: Linkages With E-Adoption and Innovation (pages 1-18)
Pratap Chandra Mandal (Indian Institute of Management, Shillong, India)
Article 40
Toward an Ontology of Strategy in an Enterprise Context (pages 1-23)
Neil Kemp (NKA Inc., Canada)
Article 41
Tweaking Business Planning With Artificial Intelligence (pages 1-22)
Jing Rui Chen (UCSI University, Malaysia), P. S. Joseph Ng (UCSI University, Malaysia)
Article 76
The Impact of Smart Glasses on a New Generation of Users (pages 1-25)
Qi Yutong (UCSI University, Malaysia), Ju Hang (UCSI University, Malaysia), Jing Rui Chen (UCSI University, Malaysia), P. S. Joseph Ng (UCSI University, Malaysia)
Volume 1 (2020)
Issue 1
Editorial Preface
José Poças Rascão (Polytechnic Institute of Setúbal, Setúbal, Portugal)
Article 1
The Role of Strategy Implementation in the Relationship Between Strategic Planning Systems and Performance (pages 1-23)
Juliana Mulaa Namada (International University Africa, Khartoum, Kenya)
Article 2
Pricing Strategies of Multinationals for Global Markets – Considerations and Initiatives: Pricing Strategies for Global Markets (pages 24-36)
Pratap Chandra Mandal (Indian Institute of Management, Shillong, India)
Article 4
Marketing in an Economic Downturn – Challenges and Opportunities: Marketing in an Economic Downturn (pages 46-56)
Pratap Chandra Mandal (Indian Institute of Management, Shillong, India)
Issue 2
Article 1
Retailing Trends and Developments - Challenges and Opportunities: Retailing Trends and Developments (pages 1-11)
Pratap Chandra Mandal (Indian Institute of Management Shillong, Shillong, India)
Article 2
A New Digital Approach to Strategic Activities: Technologies and Tools Available With the Consulting Support (pages 12-24)
Paolo Bongarzoni (Swiss School of Management, Rome, Italy)
Article 3
TQM Components as a Source of Competitive Advantage in a Beverage Organization: A Resource Based View (pages 25-36)
Amir Ahmed (Daffodil International University, Dhaka, Bangladesh), Farhana Ferdousi (East West University, Dhaka, Bangladesh)
Article 4
Creating Inclusive Cultures for Women in Automation and Information Technology Careers and Occupations (pages 37-51)
Darrell Norman Burrell (The Florida Institute of Technology, Melbourne, USA), Dawn Lee Diperi (American InterContintental University, Schaumburg, USA), Rachel M. Weaver (Western Governors University, Salt Lake City, USA)
Article 5
Organization and Management Past to Present: Applicability to Practice in the Modern Enterprise (pages 52-61)
Thomas Joseph (Western Governors University, Salt Lake City, USA)
Issue 3
Article 1
Freedom of Expression, Privacy, and Ethical and Social Responsibility in Democracy in the Digital Age (pages 1-23)
José Poças Rascão (Polytechnic Institute of Setúbal, Portugal)
Article 2
Small Businesses: Strategies and Initiatives for Positioning and Branding (pages 24-33)
Pratap Chandra Mandal (Indian Institute of Management, Shillong, India)
Article 3
The Changing Marketplace: Challenges, Strategies, and Initiatives (pages 34-43)
Pratap Chandra Mandal (Indian Institute of Management, Shillong, India)
Article 4
Marketing Realities in the New Environment: Challenges and Opportunities (pages 44-51)
Pratap Chandra Mandal (Indian Institute of Management, Shillong, India)
Article 5
Non-Interest Income and Financial Performance of Selected Deposit Money Banks in Nigeria (pages 52-66)
Emmanuel Uniamikogbo (Rhema University, Aba, Nigeria), Emma I. Okoye (Nnamdi Azikiwe University, Awka, Nigeria), Akonye Chinazu (Nnamdi Azikiwe University, Awka, Nigeria)
Issue 4
Article 1
Exploring Futuring and Predictive Analytics for Developing Organizational Strategy (pages 1-9)
Victor Alan Starns (Colorado Technical University, USA)
Article 2
Emotional Intelligence a Critical Factor in Organizational Performance (pages 10-39)
Neeta Baporikar (Namibia University of Science and Technology, Namibia & University of Pune, India)
Article 3
Process Innovation and Competitive Advantage in Telecommunication Companies (pages 40-55)
Peter Chege Mugo (United States International University-Africa, Kenya), Juliana Mulaa Namada (United States International University-Africa, Kenya)
Article 4
Impact of Brand Trust and Technology Readiness on the Willingness to Use Autonomous Cars in Brazil (pages 56-72)
José Carlos Rodrigues (Escola Superior de Propaganda e Marketing, Brazil), Mateus Canniatti Ponchio (Escola Superior de Propaganda e Marketing, Brazil)
Article 5
Country of Origin and Consumer Perceptions: Strategies and Initiatives (pages 73-86)
Pratap Chandra Mandal (Indian Institute of Management, Shillong, India)