Journal Contents: International Journal of Online Marketing (IJOM)

View the International Journal of Online Marketing (IJOM) home page for complete details.
Volume 9 (2019)
Issue 1
Article 1
The Mediating Role of Repositioning on The relationship Between Electronic Integrating Communication Marketing (E-IMC) and Loyalty: The Case of Commercial Banks in Egypt (pages 1-23)
Hussein Moselhy Syead Ahmed (Faculty of Commerce, Kafrelsheikh University, Kafr el-Sheikh, Egypt), Ali Ahmed Abdelkader (Kafrelsheikh University, Kafr el-Sheikh, Egypt)
Article 2
E-Memory Choice Architecture: Modeling the Use Diffusion of Twitter Archiving System (pages 24-37)
Hsia-Ching Chang (University of North Texas, Denton, USA), Chen-Ya Wang (Department of Management & Information, National Open University, New Taipei City, Taiwan)
Article 3
Analyzing Causality Among the Service Quality, Customer Satisfaction and Behavioral Intention Variables with Respect to E-Shopping: An Empirical Take (pages 38-59)
Syed Habeeb (National Institute of Technology Waranga, Hanamkonda, India), K Francis Sudhakar (National Institute of Technology Warangal, Hanamkonda, India)
Issue 2
Article 1
The Perceived Risks Affecting Online Shopping Adoption in Jordan (pages 1-12)
Muhammed Alnsour (Al-Balqa Applied University, Salt, Al-Balqa, Jordan), Nadar Ismael (German Jordanian University, Amman, Jordan), Zaid Nsoor (German Jordanian University, Amman, Jordan), Midhat Feidi (German Jordanian University, Amman, Jordan)
Article 2
Online Shopping Attitude of Indian Tier 2 Consumers: Some Qualitative Insights (pages 13-26)
Preeti Thakur (Jaypee University of Information Technology Waknaghat, Solan, India), Anupriya Kaur (Jaypee University of Information Technology Waknaghat, Solan, India)
Article 3
Mobile Wallets in India: A Framework for Consumer Adoption (pages 27-38)
Nidhi Phutela (Symbiosis Centre for Management Studies, Noida, Symbiosis International (Deemed University), Pune, India), Shrirang Altekar (Symbiosis Centre for Management Studies, Noida, Symbiosis International (Deemed University), Pune, India)
Article 4
Online Auction Market of Preannounced Product: A Study of New XBOX 360 Console (pages 39-52)
Yanbin Tu (Robert Morris University, Pittsburgh, USA), James R. Shock (Robert Morris University, Pittsburgh, USA), Joe Z. Shangguan (Robert Morris University, Pittsburgh, USA)
Issue 3
Article 1
The Impact of Team's Identification Congruence Between Football Celebrities and Fans on Celebrities Credibility, Advertising, and Brand (pages 1-22)
Ali Ahmed Abdelkader (Faculty of Commerce, Kafrelsheikh University, Kafr el-Sheikh, Egypt), Hussein Moselhy Syead Ahmed (University of Kafrelsheikh, Kafr el-Sheikh, Egypt)
Article 2
Facebook eWOM: Self-Shared Versus System-Generated Credibility Cue (pages 23-48)
Payal S Kapoor (FORE School of Management, New Delhi, India), K R Jayasimha (Indian Institute of Management Indore, Indore, India), Srinivas Gunta (Indian Institute of Management Indore, Indore, India), Ashish Sadh (Indian Institute of Management Indore, Indore, India)
Article 3
Evaluating the Web-Site & Digital Environment of Airbnb (pages 49-69)
Sidhhant Kapai (IHM-A (The Taj Group of Hotels), University of Huddersfield, India)
Article 4
An Analysis of Implementation of Digitalisation in SMEs in India (pages 70-81)
Amit Kumar Arora (KIET, Group of Institutions, Ghaziabad, India), Priya Rathi (KIET, Group of Institutions, Ghaziabad, India)
Article 5
Examining the Impact of E- Shopping on Customer Loyalty (pages 82-94)
Nancy Awadallah Awad (Sadat Academy for Management Sciences, Department of Computer and Information Systems, Cairo, Egypt)
Volume 8 (2018)
Issue 1
Article 1
Evaluating the Performance of e-Government in Egypt: A Public-Value Approach (pages 1-20)
Safaa Ahmed Hussein (University of Bradford, UK/ University of Alexandria, Alexandria, Egypt)
Article 2
E-Marketing Practices from Jordanian Tourism Agencies Perspectives: A Qualitative Evidence (pages 21-36)
Ghazi Al-Weshah (Al-Balqa Applied University, Salt, Jordan)
Article 3
How Do UK B2C High-Tech Start-ups Utilise Innovation Through Social Media to Improve Business Performance and Outcomes? (pages 37-54)
Raja Yahya Alsharief (Faculty of Economics and Administration, King Abdulaziz University, Jeddah, Saudi Arabia)
Article 4
Issue 2
Article 1
Consumer Behavior in Online Risky Purchase Decisions: Exploring Trustworthiness Across Culture (pages 1-26)
Kenneth David Strang (State University of New York, Queensbury, USA)
Article 2
A Cross-Cultural Perspective on Motives and Patterns of Brand Recommendation in Social Media (pages 27-44)
Castulus Kolo (Macromedia University of Applied Sciences, Munich, Germany), Stefan Widenhorn (Kantar TNS GmbH, Munich, Germany), Anna-Lena Borgstedt (Serviceplan Consulting Group, Hamburg, Germany), David Eicher (webguerillas GmbH, Munich, Germany)
Article 3
Service Quality and Customer Satisfaction in Online Banking (pages 45-56)
Vijayalakshmi Dharmavaram (Department of Commerce & Management Studies, Andhra University, Visakhapatnam, India), Rajyalakshmi Nittala (Department of Commerce and Management Studies, Andhra University, Visakhapatnam, India)
Article 4
Mobile Service Design Thinking for Consumer Decision-Making Under Multichannel Environment (pages 57-71)
Ming-Hsiung Hsiao (Department of Information Management, Shu-Te University, Kaohsiung, Taiwan)
Issue 3
Article 1
Understanding Egyptian Consumers' Intentions in Online Shopping (pages 1-18)
Reham I. Elseidi (Ain Shams University, Faculty of Commerce, Business Department, Cairo, Egypt, & Badr University in Cairo, Cairo, Egypt)
Article 2
Predictors of Nigeria's Premier University Undergraduate Students' Online Shopping Adoption (pages 19-35)
Adeola Omobola Opesade (University of Ibadan, Ibadan, Nigeria), Omotola A. Fabowale (Africa Regional Centre for Information Science, University of Ibadan, Ibadan, Nigeria)
Article 4
An Evaluation of the Impact of Keyword Frequency on Keyword Prominence (pages 52-70)
Edwin Mwosa Kivuti (Poultry Kenya, Nairobi, Kenya)
Article 5
Exploring Online Marketing Adoption Factors Among Used Car Sellers in Ghana (pages 71-83)
Masud Ibrahim (University of Education, Winneba, Ghana), Anthony' Freeman Mensah (University of Education, Winneba, Ghana), Frederick Asare (Kumasi Technical University, Kumasi, Ghana)
Issue 4
Article 1
Influence of Electronic Word of Mouth (e-WOM) on Brand Credibility and Egyptian Consumers' Purchase Intentions (pages 1-14)
Basma El-Sayed El-Baz (Ain Shams University, Cairo, Egypt), Reham Ibrahim Elseidi (Ain Shams University, Cairo, Egypt), Aisha Moustafa El-Maniaway (Ain Shams University, Cairo, Egypt)
Article 2
Social Media as Political Participation Tool Among Millennials: An Applied Research on Egyptian Social Media Users (pages 15-37)
Tamer Abbas Awad (German University in Cairo, Cairo, Egypt), Enas Kamel Farghaly (German University in Cario, Cairo, Egypt)
Article 3
Social Media Ambiance Can Make Strong Message for Consumer Brand Purchase Behavior (pages 38-48)
Gursimranjit Singh (IK Gujral Punjab Technical University, Kapurthala, Jalandhar, India), Maninder Singh (Department of Management Studies, Amritsar College of Engineering and Technology, Amritsar, India)
Article 4
The Quality of Autism Spectrum Disorders Online Websites Promoting Awareness and Supporting Parents: The Case of Arabic Website (pages 49-58)
Ereny Gobrial (Faculty of Education, University of Zagazig, Zagazig, Egypt)
Article 5
The Effects of Task Characteristics on the Continuous Usage of Mobile Applications (pages 59-75)
Chen-Ya Wang (Department of Management and Information, National Open University, New Taipei, Taiwan)
Volume 7 (2017)
Issue 1
Article 1
An Empirical Study to Find the Road-map for Understanding Online Buying Practices of Indian Youths (pages 1-15)
Subhajit Bhattachary (Department of Marketing Management, Xavier Institute of Social Service, Ranchi, India), Vijeta Anand (Jharkhand Rai University, Ranchi, India)
Article 2
Saudi Consumers Attitudes Towards Online Shopping: An Attempt Towards Building Online Shopping Framework in KSA (pages 16-36)
Raja Yahya Alsharief (Faculty of Economics and Administration, King Abdulaziz University, Jeddah, Saudi Arabia)
Article 4
Emotions in Motion: The Combined Effect of Positive and Negative Emotions on Personalised E-Commerce (pages 64-78)
Ilias O. Pappas (Norwegian University of Science and Technology, Trondheim, Norway), Panos E. Kourouthanassis (Ionian University, Corfu, Greece), Sofia Papavlasopoulou (Norwegian University of Science and Technology, Trondheim, Norway), Vassilios Chrissikopoulos (Ionian University, Corfu, Greece)
Issue 2
Article 1
Customer Orientation Implementation Constructs in the Banking Sector: A Theoretical Construct Development and its Empirical Validation (pages 1-22)
Riyad Eid (College of Business and Economics, United Arab Emirates University, Al Ain, UAE and Faculty of Commerce, Tanta University, Egypt), Ali Ahmed Abdelkader (Kafrelsheikh University, Kafr el-Sheikh, Egypt)
Article 2
An Evaluation of the Effects of Social Media on Client: Advertising Agency Relationships in the UK (pages 23-41)
Kristina Krasimirova Dimitrova (Birmingham City University, Birmingham, UK), Steve MacKay (Birmingham City University, Birmingham, UK)
Article 3
Does Demographics Affect Purchase Frequency in Online Retail? (pages 42-56)
Prateek Kalia (Department of Research, Innovation and Consultancy, I.K Gujral Punjab Technical University, Kapurthala, India)
Article 4
An Empirical Examination of Saudi Consumers Attitudes Towards Online Shopping (pages 57-80)
Raja Yahya Alsharief (Faculty of Economics and Administration, King Abdulaziz University, Jeddah, Saudi Arabia), Felwa Al-Saadi (King Abdulaziz University, Jeddah, Saudi Arabia)
Issue 3
Article 1
Consumer Sentiment in Tweets and Coupon Information-Sharing Behavior: An Initial Exploration (pages 1-19)
Chen-Ya Wang (Department of Management & Information, National Open University, New Taipei City, Taiwan), Yi-Chun Lin (Department of Information Management, National Taiwan University, Taipei City, Taiwan), Hsia-Ching Chang (College of Information, University of North Texas, Denton, TX, US), Seng-cho T. Chou (Department of Information Management, National Taiwan University, Taipei City, Taiwan)
Article 2
Digital Marketing in Online Education Services (pages 20-29)
Surabhi Singh (Jaipuria School of Business, Ghaziabad, India)
Article 3
Infrastructural Drivers of Online Shopping: An International Perspective (pages 30-41)
Syed Akhter (Marquette University, Milwaukee, WI, USA)
Article 4
Shopper's Stance Towards Web Shopping: An Analysis of Students Opinion of India (pages 42-54)
Katta Rama Mohana Rao (Department of Commerce and Management Studies, Andhra University, Visakhapatnam, India), Chandra Sekhar Patro (Gayatri Vidya Parishad College of Engineering (Autonomous), Visakhapatnam, India)
Issue 4
Article 1
Shopping via Instagram: The Influence of Perceptions of Value, Benefits and Risks on Purchase Intentions (pages 1-20)
Chayada Apiraksattayakul (Newcastle University Business School, Newcastle upon Tyne, UK), Savvas Papagiannidis (Newcastle University Business School, Newcastle upon Tyne, UK), Eleftherios Alamanos (Newcastle University Business School, Newcastle upon Tyne, UK)
Article 2
The Effects of Utilizing Social Media Tools During Crisis from Public Relations Practitioners' Views in the UAE (pages 21-38)
Hamza Saad Mohamed (Minia University, Minya, Egypt & Faculty of Humanities and Social Sciences, Zayed University, Dubai, UAE)
Article 3
The Influence of Assortment Satisfaction on Customer Loyalty: An Empirical Survey of Students (pages 39-51)
Pranay Verma (Footwear Design Development Institute, Noida, India), Anil Kumar Sharma (Footwear Design Development Institute, Noida, India)
Article 4
Demographic Factors Associated with Online Shopping Experiences of Saudi Arabian Women (pages 52-62)
Ragad Abdulhameed Hannon (Kansas State University, Manhattan, KS, USA), Walter Richard Schumm (Kansas State University, Manhattan, KS, USA)
Article 5
Assessment of e-Business Mode of Selected Private Universities in the Philippines and Pakistan (pages 63-77)
Gilbert M. Talaue (Business Administration Department, Jubail University College – Male Branch, Jubail Industrial City, Saudi Arabia), Tahir Iqbal (Business Administration Department, Jubail University College – Male Branch, Jubail Industrial City, Saudi Arabia)
Volume 6 (2016)
Issue 1
Article 1
The Impact of Social Relationships on Online Word-of-Mouth and Knowledge Sharing in Social Network Sites: An Empirical Study (pages 1-23)
Sherein Hamed Abou-Warda (Faculty of Commerce, Kafrelsheikh University, Kafrelsheikh City, Egypt)
Article 2
Measuring the Satisfaction Levels of Mobile Financial Services Users in Bangladesh: An Empirical Study (pages 24-33)
Md Abdul Hai (Department of Marketing, Dhaka City College, Dhaka, Bangladesh), Mohammad Masudur Rahman (Department of Marketing, Dhaka City College, Dhaka, Bangladesh)
Article 3
An Empirical Study on Predicting User Acceptance of Online Apparel Shopping in Iran (pages 34-53)
Nariman Pahlavanyali (Lula University of Technology, Tehran, Iran), Seyyed Mohammad Hossein Momeni (Lula University of Technology, Tehran, Iran)
Article 4
Differences and Similarities: Brand Trust Offline and Online (pages 54-82)
Gordon Bowen (Regent's University London, London, UK), Richard Bowen (Facebook Inc., London, UK)
Issue 2
Article 1
Stakeholder Relationship Management in Online Business and Competitive Value Propositions: Evidence from the Sports Industry (pages 1-17)
S. M. Riad Shams (Faculty of Business and Law, University of Newcastle, Callaghan, Australia)
Article 2
Mobile Phone Purchasing and Brand Presence on Facebook (pages 18-33)
Barry Ardley (University of Lincoln, Lincoln, UK), Jialin Hardwick (University of Lincoln, Lincoln, UK), Lauriane Delarue (Independent Researcher, London, UK), Nick Taylor (University of Lincoln, Lincoln, UK)
Article 3
Internet Adoption and International Marketing in the Jordanian Banking Sector (pages 34-48)
Said Al-Hasan (Business School, University of South Wales, Pontypridd, UK), Brychan Thomas (Business School, University of South Wales, Pontypridd, UK), Ayman Mansour (Business School, University of South Wales, Pontypridd, UK)
Article 4
Deriving Competitive Intelligence from Social Media: Microblog Challenges and Opportunities (pages 49-61)
Elisa Arrigo (University of Milan-Bicocca, Milan, Italy)
Article 5
The Potential Contribution and Uses of Twitter by Tourism Businesses and Destinations (pages 62-77)
Marios D. Sotiriadis (Department of Transport Economics, Logistics & Tourism, University of South Africa (UNISA), Pretoria, South Africa)
Issue 3
Article 1
The Role of Education in Breaking the Nexus between e-Marketing and Online Fraud (pages 1-14)
Francesco Sofo (University of Canberra, Canberra, Australia), Michelle Sofo (University of Canberra, Canberra, Australia)
Article 2
Does Social Media Really Help?: From Customer Involvement to New Product Success (pages 15-33)
Rebecca Liu (Department of Marketing, Lancaster University Management School, Lancaster, UK), Aysegul Eda Kop (University of Aberdeen, Aberdeen, UK)
Article 3
User and Firm Generated Content on Online Social Media: A Review and Research Directions (pages 34-49)
Abhinita Daiya (Mohanlal Sukhadia University, Udaipur, India), Subhadip Roy (Indian Institute of Management, Udaipur, India)
Article 4
Brand Loyalty and Online Brand Communities: Is Brand Loyalty Being Strengthened Through Social Media? (pages 50-61)
Katherine Barnet (William Paterson University, Wayne, NJ, USA), Sharmila Pixy Ferris (Department of Communication, William Paterson University, Wayne, NJ, USA)
Issue 4
Article 1
Corporate Reputation and C2C Websites: An Exploratory Approach (pages 1-11)
Amira Trabelsi Zoghlami (ISCCB, University of Carthage, Tunis, Tunisia), Karim Ben Yahia (ESSECT, University of Tunis, Tunisia), Mourad Touzani (NEOMA Business School, Rouen, France)
Article 2
Online Shopping: Exploring Perceptions of Digital Natives in the United Arab Emirates (pages 12-35)
Muneeza Shoaib (Middlesex University Dubai, Dubai, United Arab Emirates), Hameedah Sayani (Dubai, United Arab Emirates)
Article 3
E-Satisfaction and E-Loyalty: Two Main Consequences of Online Buying Attributes (pages 36-53)
Gyaneshwar Singh Kushwaha (Department of Management Studies, Maulana Azad National Institute of Technology, Bhopal, India), Mukesh Kaushal (Maulana Azad National Institute of Technology, Bhopal, India)
Article 4
A Cross-Cultural Comparison of a Global Brand's Strategies on Micro-Blogging Sites: Sina Weibo vs. Twitter (pages 54-72)
Bela Florenthal (Cotsakos College of Business, William Paterson University, Wayne, NJ, USA), Mike Chen-Ho Chao (Cotsakos College of Business, William Paterson University, Wayne, NJ, USA)
Volume 5 (2015)
Issue 1
Article 1
Examining the Awareness and Persuasive Effects of Online WOM (pages 1-19)
Irina Grinberg (Office of Institutional Planning and Research, University of Florida, Gainesville, FL, USA), Sanjib Bhuyan (Rutgers University, New Brunswick, NJ, USA), Yanhong Jin (Rutgers University, New Brunswick, NJ, USA), Lei Wang (Rutgers University, New Brunswick, NJ, USA)
Article 2
Integration of TAM, TPB, and Self-image to Study Online Purchase Intentions in an Emerging Economy (pages 20-37)
Devinder Pal Singh (Punjabi University Regional Centre for IT & Management, Mohali, Punjab, India)
Article 3
Factors Influencing Online Shopping Behavior of Urban Consumers in India (pages 38-50)
Rajyalakshmi Nittala (Department of Commerce and Management Studies, Andhra University, Visakhapatnam, India)
Article 4
Dimensions of Privacy Concerns amongst Online Buyers in India (pages 51-64)
Tinu Jain (Indian Institute of Management Calcutta, Kolkata, India), Prashant Mishra (Indian Institute of Management Calcutta. Kolkata, India)
Issue 2
Article 1
Gender and Age Differences in Internet Use among Czech Internet Users: Consequences for Online Advertisement Targeting (pages 1-17)
Václav Stříteský (University of Economics, Prague, Czech Republic), Marek Stříteský (University of Economics, Prague, Czech Republic), Martin John David Quigley (University of Economics, Prague, Czech Republic)
Article 2
Social Media Marketing in Luxury Retail (pages 18-36)
Izabella M De Souza (William Paterson University, Wayne, NJ, USA), Sharmila Pixy Ferris (Department of Communication, William Paterson University, Wayne, NJ, USA)
Article 3
Social Media: An Eccentric Business Communication Tool for the 21st Century Marketers (pages 37-57)
Chetna Kudeshia (BIT-Mesra, Noida Extension Centre, Uttar Pradesh, India), Arun Mittal (BIT-Mesra, Noida Extension Centre, Uttar Pradesh, India)
Article 4
The Effect of Social Networks Sites (SNSs) on the Egyptian 25/30 Uprisings (pages 58-74)
Rasha Hussein Abdel Aziz Mostafa (Ain Shams University, Cairo, Egypt), Samaa Taher Attia (British University in Egypt, Cairo, Egypt)
Issue 3
Article 1
Emergence and Acceptance of Sharing Economy in India: Understanding through the Case of Airbnb (pages 1-17)
Rasananda Panda (MICA, Ahmedabad, India), Surbhi Verma (MICA, Ahmedabad, India), Bijal Mehta (Amrut Mody School of Management Ahmedabad University, Ahmedabad, India)
Article 2
Adoption of Gamified Systems: A Study on a Social Media Gamification Website (pages 18-37)
Gokhan Aydin (Istanbul Arel University, Istanbul, Turkey)
Article 3
Consumers Perception towards Online Shopping With Special Reference to Dakshina Kannada(D) (pages 38-46)
T S Rakesh (SDM College (Autonomus), Ujire, Karnataka, India), S Madhushree (SDM PG College (Autonomous), Ujire, Karnataka, India)
Article 4
Trust Management Issues in Social-Media Marketing (pages 47-64)
Vikas Kumar (School of Business Studies, Sharda University, Greater Noida, India), Prasann Pradhan (Shri Venkateshwara University, Gajraula, India)
Article 5
Explaining Young Consumers' Online Purchase Behavior under Risky Conditions: Perspectives from Mental Accounting (pages 65-80)
Zeki Atıl Bulut (Dokuz Eylül University Izmir, Turkey), Ali Naci Karabulut (Muğla University, Muğla, Turkey), Tuğba Uçma Uysal (Muğla University, Muğla, Turkey), Ali Çağlar Uzun (Muğla University, Muğla, Turkey)
Issue 4
Article 1
The Implementation of Continuous Improvement (CI) Methodology: A Case Study of Al-Sindian Paper Mills (pages 1-24)
Salaheldin Ismail Salaheldin (College of Commerce, Helwan University, Cairo, Egypt), Hesham Fawzy Abbas (Grand Cairo Bakeries Company, Giza, Egypt), Mohamed Abdelghaffar Seif (Al-Sindian Paper Mills-6th of October City, Giza, Egypt)
Article 2
Drivers of Brand Trust in Internet Retailing: The Case of Indonesia (pages 25-36)
Adilla Anggraeni (Binus Business School, Bina Nusantara University, Jakarta, Indonesia), Florenz Lay (Binus Business School, Bina Nusantara University, Jakarta, Indonesia)
Article 3
The Impact of Social Media Branding on Developing Brand Advocates for Start-Ups (pages 37-59)
Tamer Abbas Awad (German University in Cairo, Cairo, Egypt), Shereen Mohamed Abdel Fatah (elmenus.com, Cairo, Egypt)
Article 4
The Influence of Value Co-Creation on Consumer Satisfaction: A Mediating Role of Consumer Motivation (pages 60-83)
María Ángeles García-Haro (University of Castilla-La Mancha, Albacete, Spain), María Pilar Martínez-Ruiz (University of Castilla-La Mancha, Albacete, Spain), Ricardo Martínez-Cañas (University of Castilla-La Mancha, Cuenca, Spain)
Article 5
A Revisit of the Concept of Interactivity and its Dimensions (pages 84-109)
Hui Wang (University of Chester, Chester, UK), Vipin Nadda (University of Sunderland, Sunderland, UK)
Volume 4 (2014)
Issue 1
Editorial Preface
Hatem El-Gohary (Birmingham City University Business School, Birmingham, UK)
Article 1
Using the Decomposed Theory of Planned Behavior (DTPB) to Explain the Intention to Book Tourism Products Online (pages 1-10)
Alia Besbes Sahli (Economics and Management, University of Angers, Angers, France), Patrick Legohérel (Economics and Management, University of Angers, Angers, France)
Article 2
The Impact of Trust on Virtual Team Effectiveness (pages 11-28)
Yasser A. El-Kassrawy (Faculty of Commerce, Tanta University, Tanta, Egypt)
Article 3
Online Advertising Intermediary: How Online Advertising Works? (pages 29-38)
Payam Hanafizadeh (School of Management and Accounting, Allameh Tabatab'i University, Tavanir, Tehran, Iran), Mehdi Behboudi (Department of Business Management, Islamic Azad University, Pounak, Qazvin, Iran), Hamideh Mokhtari Hasanabad (Management and Productivity Research Center, Islamic Azad University, Pounak, Qazvin, Iran)
Article 4
A Study of Online Co-Creation Strategies of Starbucks Using Netnography (pages 39-51)
Preetika Sindhwani (Jaypee Business School, Jaypee Institute of Information Technology, Uttar Pradesh, Noida, India), Vandana Ahuja (Jaypee Business School, Jaypee Institute of Information Technology, Uttar Pradesh, Noida, India)
Article 5
Viral Marketing: A Brief Study of Pre-Established Methods and Models for Understanding the Various Implications on the Corporate Sector (pages 52-63)
Neha Arora (Jaypee Business School, Noida, Uttar Pradesh, India), Ashok Wahi (Jaypee Business School, Noida, Uttar Pradesh, India)
Issue 2
Introducing the Fourth Year Second Issue of the International Journal of Online Marketing (IJOM)
Editorial Preface
Hatem El-Gohary (Birmingham City University Business School, Birmingham, UK)
Article 1
Social Media Crowdsourcing: Supporting User-Driven Innovation by Generating Ideas (pages 1-14)
Parul Singh (Indian Institute of Foreign Trade, Delhi, India)
Article 2
E-Marketing and the Hotel Industry: Calculating Web Presence Index (Wpi) for the Hospitality Sector (pages 15-27)
Roli Bansal (Jaypee Business School, Jaypee Institute of Information Technology, Noida, India), Manisha Lamba (Jaypee Business School, Jaypee Institute of Information Technology, Noida, India), Shirin Alavi (Jaypee Institute of Information Technology, Noida, India), Vandana Ahuja (Jaypee Business School, Jaypee Institute of Information Technology, Noida, India)
Article 3
Response Order Effects in Online Surveys: An Empirical Investigation (pages 28-44)
M.A. Sanjeev (Jaypee Business School, Jaypee Institute of Information Technology, Noida, India), Parul Balyan (Jaypee Business School, Jaypee Institute of Information Technology, Noida, India)
Article 4
Ethics in Behavioural Targeting: Mapping Consumers Perceptions (pages 45-61)
Sonam Chauhan (Jaypee Business School, Jaypee Institute of Information Technology, Noida, India), Shubhangini Rathore (Jaypee Business School, Jaypee Institute of Information Technology, Noida, India)
Article 5
Importance of Web Based Tools for Promotion of Movies: A Survey on Indian Movie Production Houses (pages 62-73)
Suresh Sannapu (Jaypee Business School, Jaypee Institute of Information Technology, Noida, India), Akshat Singh Parihar (Jaypee Business School, Jaypee Institute of Information Technology, Noida, India), Gaurav Kandwal (Jaypee Business School, Jaypee Institute of Information Technology, Noida, India), Karan Kakkar (Jaypee Business School, Jaypee Institute of Information Technology, Noida, India)
Issue 3
Article 1
An Empirical Study of Factors Influencing Consumer Attitudes towards SMS Advertising (pages 1-13)
Pradeep Dharmadasa (Faculty of Management and Finance, University of Colombo, Colombo, Sri Lanka), Thilini Alahakoon (Faculty of Management and Finance, University of Colombo, Colombo, Sri Lanka)
Article 2
A Cloud Computing Model for Efficient Marketing Planning in Tourism (pages 14-30)
George Mastorakis (Department of Business Administration, Technological Educational Institute of Crete, Agios Nikolaos, Crete, Greece), Nikolaos Trihas (Department of Business Administration, Technological Educational Institute of Crete, Agios Nikolaos, Crete, Greece), Constandinos X. Mavromoustakis (Department of Computer Science, University of Nicosia, Engomi, Nicosia, Cyprus), Emmanouil Perakakis (Department of Business Administration, Technological Educational Institute of Crete, Agios Nikolaos, Crete, Greece), Ioannis Kopanakis (Department of Business Administration, Technological Educational Institute of Crete, Agios Nikolaos, Crete, Greece)
Article 3
The Visual-Cognitive Model for Internet Advertising in Online Market Places (pages 31-50)
Efosa C. Idemudia (College of Business, Arkansas Tech University, Russellville, AR, USA)
Article 4
Measuring Consumer Motivations to Share Rumors: Scale Development (pages 51-67)
Subin Sudhir (Indian Institute of Management Kozhikode, Kerala, India), Anandakuttan B. Unnithan (Indian Institute of Management Kozhikode, Kerala, India)
Article 5
Understanding the Psychology of Mobile Phone Use and Mobile Shopping of the 1990s Cohort in China: A Lifestyle Approach (pages 68-84)
Matthew J. Haught (Department of Journalism, University of Memphis, Memphis, TN, USA), Ran Wei (School of Journalism and Mass Communications, University of South Carolina, Columbia, SC, USA), Yang Xuerui (College of Advertising, Communication University of China, Beijing, China), Jin Zhang (College of Advertising, Communication University of China, Beijing, China)
Issue 4
Article 1
Technology-Driven Online Marketing Performance Measurement: Lessons from Affiliate Marketing (pages 1-16)
David Bowie (Oxford School of Hospitality Management, Oxford Brookes University, Oxford, UK), Alexandros Paraskevas (LHST, University of West London, London, UK), Anastasia Mariussen (Oslo School of Management, Oslo, Norway)
Article 2
Immersion and Perceived Value: The Strategic Variables For Commercial Websites (pages 17-35)
Ahmed Anis Charfi (European Business School, Paris, France)
Article 3
E-News Brand Trust: An Empirical Study on Selected Newspapers in Indonesia (pages 36-51)
Elia Ardyan (Faculty of Economics and Business, Diponegoro University, Semarang, Indonesia), Vincent Didiek Wiet Aryanto (Department of International Marketing, Diponegoro University, Semarang, Indonesia & and Dian Nuswantoro University, Semarang, Indonesia)
Article 4
From Communication to Conversation: How Tata DoCoMo Used Social Media as an Effective CRM Tool (pages 52-64)
K Sai Prasad (Department of Marketing Communication, Convergence Institute of Media, Bangalore, India), Sita Mishra (Institute of Management Technology, Ghaziabad, India)
Volume 3 (2013)
Issue 1
Article 1
Avatar-Based Coaching: Using Virtual World to Develop Sales Skills and Learning Satisfaction Among Business Secondary School Students (pages 1-13)
Hamdy Ahmed Abdelaziz (Department of e-Learning and Training, Arabian Gulf University, Manama, Bahrain, & Department of Business Education, Tanta University, Tanta, Egypt)
Article 2
Websites and Internet Marketing: Developing a Model for Measuring a Website’s Contribution to the Brand (pages 14-30)
Neha Jain (Jaypee Business School, Noida, Uttar Pradesh, India), Vandana Ahuja (Jaypee Business School, Noida, Uttar Pradesh, India), Yajulu Medury (Jaypee Education System, Waknaghat, Himachal Pradesh, India)
Article 3
Uncovering Relationships Between Emotional States and Higher-Order Needs: Enhancing Consumer Emotional Experiences in Computer-Mediated Environment (pages 31-46)
Andrew Pressey (Department of Marketing, Birmingham Business School, Birmingham University, Birmingham, UK), Laura Salciuviene (Department of Marketing, Lancaster University Management School, Lancaster, UK), Stuart Barnes (Department of Management, Norwich Business School, University of East-Anglia, Norwich, UK)
Article 4
A Conceptual Framework to Understanding Online Consumer Buying Behavior (pages 47-63)
Bijal Zaveri Amin (Department of Marketing and Management, Parul Institute of Engineering and Technology, Waghodia, Gujarat, India), Prahant Amin (INOXCVA, Vadodara, Gujarat, India)
Issue 2
Article 1
Service Quality and Customer Loyalty: The Mediating Role of Customer Satisfaction among Professionals (pages 1-19)
Albert Chong Yan Vun (School of Business and Economics, Universiti Malaysia Sabah, Kota Kinabalu, Sabah, Malaysia), Amran Harun (School of Business and Economics, Universiti Malaysia Sabah, Kota Kinabalu, Sabah, Malaysia), Jaratin Lily (School of Business and Economics, Universiti Malaysia Sabah, Kota Kinabalu, Sabah, Malaysia), Charlie Albert Lasuin (School of Business and Economics, Universiti Malaysia Sabah, Kota Kinabalu, Sabah, Malaysia)
Article 2
Impact of Electronic Word of Mouth Evaluation on Purchase Intention: The Mediating Role of Attitude toward the Product (pages 20-37)
Manel Hamouda (Tunis ElManar University, Tunis, Tunisia), Rym Srarfi Tabbane (Manouba University, Manouba, Tunisia)
Article 3
E-Commerce in a Web 2.0 World: Using Online Business Communities to Impact Consumer Price Sensitivity (pages 38-55)
Shirin Alavi (Jaypee Institute of Information Technology, Noida, UP, India), Vandana Ahuja (Jaypee Business School, Jaypee Institute of Information Technology, Noida, UP, India)
Article 5
ICT Infrastructure Framework for Microfinance Institutions and Banks in Pakistan: An Optimized Approach (pages 75-86)
Sadiq Shahbaz Ali (Shaheed Zulfikar Ali Bhutto Institute of Science and Technology, Islamabad, Pakistan), M. N. A. Khan (Shaheed Zulfikar Ali Bhutto Institute of Science and Technology, Islamabad, Pakistan)
Issue 3
Editorial Preface
Hatem El-Gohary (Birmingham City University Business School, Birmingham, UK)
Article 1
An Empirical Study of Impulse Buying Behavior in Online Bookstores (pages 1-17)
G. Muruganantham (Department of Management Studies, National Institute of Technology, Tiruchirappalli, Tamilnadu, India), Ravi Shankar Bhakat (Department of Management Studies, National Institute of Technology, Tiruchirappalli, Tamilnadu, India)
Article 2
A Comparative Study of Consumer’s Gender Based Attitude towards Mobile Value Added Services in Jalandhar District Using Tri-Component Model (pages 18-36)
Savdeep Vasudeva (Department of Business Management, DAV Institute of Engineering & Technology, Jalandhar, Punjab, India), Gurdip Singh (Department of Engineering, Chandigarh Group of Colleges, Gharuan, Mohali, Punjab, India)
Article 3
Targeted Online Marketing using Social Networking (pages 37-50)
Mohamed K. Watfa (Faculty of Engineering & Information Sciences, University of Wollongong in Dubai, Dubai, UAE), Nima Najafi (Faculty of Engineering & Information Sciences, University of Wollongong in Dubai, Dubai, UAE), Mahmoud Bakkar (Faculty of Engineering & Information Sciences, University of Wollongong in Dubai, Dubai, UAE)
Article 4
Evaluating the Persuasive and Memory Effects of Viral Advertising (pages 51-61)
Maysam Shirkhodaee (Faculty of Economics & Administrative Science, Mazandaran University, Babolsar, Iran), Saeed Rezaee (Department of Business Management, Faculty of Management, Kharazmi University, Karaj, Iran)
Article 5
Trends in the Use of Social Media as a Tool of Marketing Communications in FMCG Sector in India (pages 62-75)
Baisakhi Banerjee (Department of Business Administration, PES Institute of Technology, Bangalore, Karnataka, India & University of Mysore, Mysore, Karnataka, India), Ashwini Kumar BJ (Department of Management Studies, Nitte Meenakshi Institute of Technology, Bangalore, Karnataka, India)
Issue 4
Editorial Preface
Hatem El-Gohary (Birmingham City Business School, Birmingham City University, Birmingham, UK)
Article 1
An Investigation of the Evaluation of the Viral Marketing Research (pages 1-27)
Antonius Raghubansie (Worcester Business School, University of Worcester, Worcester, UK), Hatem El-Gohary (Birmingham City Business School, Birmingham City University, Birmingham, UK and Cairo University Business School, Cairo University, Cairo, Egypt), Chandrani Samaradivakara (Birmingham City Business School, Birmingham City University, Birmingham, UK)
Article 2
Evaluation of Social Network Sites: An Empirical Study of 150 Top-Ranked Firms in the World (pages 28-42)
Francisco J. Miranda (Faculty of Economics and Business Management, University of Extremadura Extremadura, Spain), Antonio Chamorro (Faculty of Economics and Business Management, University of Extremadura, Extremadura, Spain), Sergio Rubio (School of Industrial Engineering, University of Extremadura, Extremadura, Spain)
Article 3
The State Of Internet Marketing Research (2005-2012): A Systematic Review Using Classification and Relationship Analysis (pages 43-67)
Thamaraiselvan Natarajan (Department of Management Studies, National Institute of Technology, Tiruchirapalli, Tamil Nadu, India), Janarthanan Balakrishnan (Department of Management Studies, National Institute of Technology, Tiruchirapalli, Tamil Nadu, India), Senthilarasu Balasubramanian (Department of Management Studies, National Institute of Technology, Tiruchirapalli, Tamil Nadu, India), Jeevananthan Manickavasagam (Department of Management Studies, National Institute of Technology, Tiruchirapalli, Tamil Nadu, India)
Article 4
Twitter as a Tool for Corporate Communication: Exploring Interactive Communication Patterns between Fortune 500 Companies and Twitter Users (pages 68-83)
Kyung Jung Han (Department of Strategic Communications, University of Missouri-Columbia, Columbia, MO, USA), Chang-Hoan Cho (Department of Communication, Yonsei University, Seoul, South Korea)
Volume 2 (2012)
Issue 1
Article 1
The Effect of Online Communication on Corporate Brand Image (pages 1-15)
Nagwa El Gazzar (Misr International University, Egypt), Maha Mourad (American University in Cairo, Egypt)
Article 2
Using Bibliometrics and Text Mining to Explore the Trends of E-Marketing Literature from 2001 to 2010 (pages 16-24)
Wu He (Old Dominion University, USA), Thad Chee (Old Dominion University, USA), Dazhi Chong (Old Dominion University, USA), Elizabeth Rasnick (Old Dominion University, USA)
Article 3
Investigating the Impact of Entrepreneurship Online Teaching on Science and Technology Degrees on Students Attitudes in Developing Economies: The Case of Egypt (pages 25-37)
Hatem El-Gohary (Birmingham City University Business School, UK and Cairo University Business School, Egypt), Simon O’Leary (Regent’s College London, UK), Paul Radway (Birmingham City University, UK)
Article 4
A License Revocation Protocol Supporting Digital License Reselling in a Consumer-to-Consumer Model (pages 38-49)
Tarek Gaber (University of Manchester, UK, and Suez Canal University, Egypt), Ning Zhang (University of Manchester, UK)
Article 5
Applying Personalized Recommendation for Social Network Marketing (pages 50-63)
Leila Esmaeili (University of Qom, Iran), Ramin Nasiri (University of Tehran, Iran), Behrouz Minaei-Bidgoli (Iran University of Science and Technology, Iran)
Issue 2
Article 1
Critical Success Factors of E-Direct Marketing in Jordan Travel Agencies (pages 1-9)
Maha M. Alkhaffaf (Applied Science University, Jordan), Asmahan M. Altaher (Applied Science University, Jordan)
Article 2
Consumer Perceptions on Security, Privacy, and Trust on E-Portals (pages 10-24)
Anuradha Reddy (Kakatiya University, India), G. V. Bhavani Prasad (Kakatiya University, India)
Article 3
A Study of Online Digital Music Evaluation (pages 25-43)
Yanbin Tu (Robert Morris University, USA), Min Lu (Robert Morris University, USA)
Article 4
Why Do Iranians Avoid Shopping on the Internet? (pages 44-56)
Payam Hanafizadeh (Allameh Tabataba’i University, Iran), Mehdi Behboudi (Islamic Azad University, Qazvin Branch, Qazvin, Iran), Maryam Asghari Ilani (Islamic Azad University, Qazvin Branch, Qazvin, Iran), Ramineh Kalhor (Islamic Azad University, Qazvin Branch, Qazvin, Iran)
Issue 3
Article 2
Content Evaluation Criteria for General Websites: Analysis and Comparison (pages 21-38)
Hassan M. Selim (United Arab Emirates University, Al Ain, UAE)
Article 3
The Effect of the Internet Use on Customer Relations and Targeting Activities: An Empirical Study of UK Companies (pages 39-51)
Riyad Eid (United Arab Emirates University, UAE), Yasser El-Kassrawy (Tanta University, Egypt)
Article 4
An Examination of the Factors Influencing Consumers’ Visit of C2C Websites (pages 52-69)
Amira Trabelsi Zoghlami (Institut Supérieur de Gestion, Tunisia, & University of Tunis, Tunisia), Mourad Touzani (Rouen Business School, France)
Article 5
Internet Marketing and Consumers Online: Identification of Website Attributes Catering to Specific Consumer Intents in a Digital Paradigm (pages 70-82)
Neha Jain (Jaypee Institute of Information Technology, India), Vandana Ahuja (Jaypee Institute of Information Technology, India), Y. Medury (Jaypee Education System, India)
Issue 4
Article 1
E-Marketing on Online Social Networks and Ethical Issues (pages 1-14)
Gajendra Sharma (School of Marketing Management, Liaoning Technical University, Xingcheng City, China), Li Baoku (School of Marketing Management, Liaoning Technical University, Xingcheng City, China)
Article 2
Second-Order Constructs in Structural Equations: Perceived Value and Trust (pages 15-41)
Manel Khadraoui (University of Jendouba, Jendouba, Tunisia), Jamel-Eddine Gharbi (Institute of Advance Business Studies, Montreal, QC, Canada)
Article 3
Market Influence Analytics in a Digital Ecosystem (pages 42-53)
Vandana Ahuja (Department of Humanities and Social Sciences, Jaypee Institute of Information Technology, Noida, India)
Article 4
Incentives & Freebies as a Moderator for Opt-In E-Mail Acceptability (pages 54-67)
Rajesh Kumar Sinha (Gautam Buddah University, Greater Noida, Gautam, Buddha Nagar, UP, India), Subhojit Banerjee (Gautam Buddah University, Greater Noida, Gautam, Buddha Nagar, UP, India)
Article 5
Volume 1 (2011)
Issue 1
Article 1
Segmenting Brand Value Perceptions of Consumers in Virtual Worlds: An Empirical Analysis Using the FIMIX Method (pages 1-11)
Stuart J. Barnes (University of East Anglia, UK), Jan Mattsson (Roskilde University, Denmark and ESC Rennes School of Business, France)
Article 2
Assessing Website Effectiveness of Airline Companies (pages 12-23)
D. Vrontis (University of Nicosia, Cyprus), Y. Melanthiou (University of Nicosia, Cyprus)
Article 3
Examining the Online Wine Tourism Experience of California Wineries (pages 24-40)
Roblyn Simeon (San Francisco State University, USA), Lutfus Sayeed (San Francisco State University, USA)
Article 4
New Digital Media Marketing and Micro Business: A UK Perspective (pages 41-62)
Cindy Millman (Birmingham City University, UK), Hatem El-Gohary (Birmingham City University Business School, UK and Cairo University Business School, Egypt)
Article 5
Drivers and Barriers to Online Social Networks’ Usage: The Case of Facebook (pages 63-79)
Riyad Eid (United Arab Emirates University, UAE), Emrys Hughes (Wolverhampton University Business School, UK)
Issue 2
Article 1
E-Commerce Adoption by Micro Firms: A Qualitative Investigation in the UK Tourism Sector (pages 1-23)
Cindy Millman (Birmingham City University, UK)
Article 2
The Web Site and Brand Trust as Antecedents of Online Loyalty: Results from Four Countries (pages 24-42)
Horst Treiblmaier (WU Vienna, Austria), Larry Neale (Queensland University of Technology, Australia), Sandy Chong (Curtin University of Technology, Western Australia)
Article 3
Balancing Growth: A Conceptual Framework for Evaluating ICT Readiness in SMEs (pages 43-56)
Romano Dyerson (Royal Holloway, University of London, UK), Riccardo Spinelli (Università degli Studi di Genova, Italy)
Article 4
Online Social Media as a Driver of Buzz Marketing: Who’s Riding? (pages 57-67)
Khan Md. Raziuddin Taufique (National University of Malaysia, Malaysia), Faisal Mohammad Shahriar (Leading University, Bangladesh)
Article 5
Automatic Categorization of Reviews and Opinions of Internet: E-Shopping Customers (pages 68-77)
Jan Žižka (Mendel University in Brno, Czech Republic), Vadim Rukavitsyn (Mendel University in Brno, Czech Republic)
Issue 3
Article 1
Competition in Online Comparison Shopping Services (pages 1-16)
Jani Saastamoinen (University of Eastern Finland, Finland)
Article 2
Consumer-to-Consumer Internet Auction Models (pages 17-28)
Timothy L. Y. Leung (Imperial College London, UK), William J. Knottenbelt (Imperial College London, UK)
Article 3
Predicting the Usage Intention of Social Network Games: An Intrinsic-Extrinsic Motivation Theory Perspective (pages 29-37)
Chiao-Chen Chang (National Dong Hwa University, Taiwan), Yang-Chieh Chin (Asia University, Taiwan)
Article 4
Creating Competitive Advantage by Using Data Mining Technique as an Innovative Method for Decision Making Process in Business (pages 38-45)
Mert Bal (Yildiz Technical University, Turkey), Yasemin Bal (Yildiz Technical University, Turkey), Ayse Demirhan (Yildiz Technical University, Turkey)
Article 5
Comparing Effectiveness of E-learning Training and Traditional Training in Industrial Safety and Health (pages 46-61)
Norlinda Binti Mohd Rozar (University Malaysia Pahang, Malaysia), Abdullah Bin Ibrahim (Universiti Malaysia Pahang, Malaysia), Muhammad Ashlyzan Bin Razik (Open University, KFORCE, and Politeknik sultan Haji Ahmad Shah, Malaysia)
Issue 4
Article 1
Social Media Impact on Holiday Travel Planning: The Case of the Russian and the FSU Markets (pages 1-19)
John Fotis (Bournemouth University, UK), Dimitrios Buhalis (Bournemouth University, UK), Nicos Rossides (MASMI Research Group, Cyprus)
Article 2
Factors Affecting the Success of Online Branding: An Empirical Study (pages 20-32)
Riyad Eid (United Arab Emirates University, UAE), Raja Yahya Al Sharief (King Abdul Aziz University, Saudi Arabia), Laila Hussein (Tanta University, Egypt)
Article 3
Systems Development Methodology for Mobile Commerce Applications: Agile vs. Traditional (pages 33-47)
Muazzan Binsaleh (Prince of Songkla University, Thailand), Shahizan Hassan (Universiti Utara Malaysia, Malaysia)
Article 4
Promoting Wine on the Internet: An Exploratory Study of the Portuguese Wine Blog Community (pages 48-63)
J. Freitas Santos (Porto Polytechnic Institute and Minho University, Portugal)
Article 5
Hotels Pricing at Travel Search Engines (pages 64-74)
Anastasios A. Economides (University of Macedonia, Greece), Antonia Kontaratou (University of Macedonia, Greece)