Journal Contents: International Journal of Semiotics and Visual Rhetoric (IJSVR)

View the International Journal of Semiotics and Visual Rhetoric (IJSVR) home page for complete details.
Volume 4 (2020)
Issue 1
Article 1
Modified Road Traffic Signs in the South African Linguistic Landscape (pages 1-18)
Lorato Mokwena (University of the Western Cape, Cape Town, South Africa)
Article 2
Article 3
An Exploration of the Manipulative Use of Language and Visuals in Advertisements: A Critical Discourse Approach (pages 34-48)
Magret Jongore (Bindura University of Science Education, Bindura, Zimbabwe), Pinky Phaahla (UNISA, Pretoria, South Africa), Rose Masubelele (UNISA, Pretoria, South Africa)
Article 4
Food Semiology in Selected Poems in ‘Lere Oladitan's ‘Poem of the Week' (pages 49-58)
Ibrahim Esan Olaosun (Obafemi Awolowo University, Ife, Nigeria)
Issue 2
Volume 3 (2019)
Issue 1
The Amalgamation of Semiotics and Visual Rhetoric
Editorial Preface
Marcel Danesi (University of Toronto, Toronto, Canada)
Article 1
The Joker on the Couch: A Case Study (pages 1-11)
Joel West (University of Toronto, Toronto, Canada)
Article 2
Visualizing Theatrical and Novelistic Discourse with Bakhtin (pages 12-31)
Susan Petrilli (University of Bari "Aldo Moro", Bari, Italy)
Article 3
The Television Viewer and the Television News: A Combative Encounter (pages 32-45)
Evans Matu Nguri (Moi University, Eldoret, Kenya)
Article 4
Identity and Alterity of the Text in Translation: A Semioethic Approach (pages 46-65)
Susan Petrilli (University of Bari “Aldo Moro,” Bari, Italy), Augusto Ponzio (University of Bari “Aldo Moro,” , Bari, Italy)
Issue 2
Intermediality, Transmediality, Multimodality and Intersemiotic Translation
Guest Editorial Preface
João Queiroz (Institute of Arts and Design, UFJF, São Pedro, Brazil)
Article 1
Transmediality and the End of Disembodied Semiotics (pages 1-23)
John A Bateman (Bremen University, Bremen, Germany)
Article 2
Intermediality, Quo Vadis?: A Brief Inventory and a Road Map for Six Central Future Research Axes (pages 24-39)
Juergen E Mueller (University of Bayreuth (Emeritus), Bayreuth, Germany)
Article 3
Translating the University: Exploring Indexicality in Intersemiotic Translation (pages 40-62)
Kobus Marais (University of the Free State, Bloemfontein, South Africa)
Article 4
From the “Mutual Illumination of the Arts” to “Studies of Intermediality” (pages 63-74)
Claus Clüver (Indiana University, Bloomington, USA)
Article 5
Hyperliterature and Intermediality in the Expansion of Literary Production (pages 75-89)
Luci Collin (Universidade Federal do Parana, Parana, Brazil)
Volume 2 (2018)
Issue 1
Article 1
Fractal Entanglement Between Observer and Observed (pages 1-14)
Terry Marks-Tarlow (Insight Center, Los Angeles, USA & Italian Universita Niccolo Cusano, London, UK)
Article 2
La Terra dei Fuochi: Cultural Labeling, Ecological Crimes, and Social (re)Action in Mediacratic Italy (pages 15-28)
Salvatore Giusto (Department of Anthropology, University of Toronto, Toronto, Canada)
Article 3
The Emergence of Issues in Everyday Discussions Between Adults and Children (pages 29-43)
Rebecca Schär (USI - Università della Svizzera italiana, Lugano, Switzerland), Sara Greco (USI - Università della Svizzera italiana, Lugano, Switzerland)
Article 4
Persuasive-Pervasive Technology: Rhetorical Strategies in Wearables Advertising (pages 44-72)
Jason Tham (University of Minnesota, Minneapolis, MN, USA)
Article 5
Navajo Weavings in John Ford Westerns: The Visual Rhetoric of Presenting Savagery and Civilization (pages 73-90)
Thomas Patin (Northern Arizona University, Flagstaff, USA), Jennifer McLerran (Northern Arizona University, Flagstaff, USA)
Article 6
Adult Dyslexia and Word Puzzles: Results of a Pilot Project (pages 91-106)
Priscilla Beatriz Burley (University of Toronto, Toronto, Canada), Natasha Cuneo (University of Toronto, Toronto, Canada), Emanuel Ellis (University of Toronto, Toronto, Canada), Lillian Smith (University of Toronto, Toronto, Canada)
Article 7
Rhetoric and Ideology in Communication Today: A Semioethic Perspective (pages 107-119)
Augusto Ponzio (University of Bari “Aldo Moro,” Bari, Italy)
Article 8
Vision of the Other: Word and Image in Mikhail Bakhtin (pages 120-136)
Susan Petrilli (University of Bari “Aldo Moro,” Bari, Italy)
Issue 2
Special Issue of Images and Visual Strategies in Tourism Communication
Guest Editorial Preface
Katharina Lobinger (Faculty of Communication Sciences, USI – Università della Svizzera italiana, Lugano, Switzerland), Lorenzo Cantoni (Faculty of Communication Sciences, USI – Università della Svizzera italiana, Lugano, Switzerland)
Article 1
Semiotic Landscape in Cyprus: Verbo-Cultural Palimpsests as Visual Communication Strategy in Private (Shop) Signs in Limassol (pages 1-22)
Aspasia Papadima (Cyprus University of Technology, Limassol, Cyprus), Evangelos Kourdis (Department of French Language and Literature, Aristotle University of Thessaloniki, Thessaloniki, Greece)
Article 2
Social Media-Based Visual Strategies in Tourism Marketing (pages 23-40)
Jing Ge (University of California, Berkeley, USA), Ulrike Gretzel (University of Southern California, Los Angeles, USA)
Article 3
A Framework to Analyze Cultural Values in Online Tourism Visuals of European Destinations (pages 41-56)
Emanuele Mele (Università Della Svizzera Italiana (USI), Lugano, Switzerland), Katharina Lobinger (Università Della Svizzera Italiana (USI), Lugano, Switzerland)
Article 4
Microanalysis of an Advertisement Through Semiotic Interpretation: A Study Presenting an Ad Heptameter Schema and its Resourcefulness to Practitioners (pages 57-71)
Vasupradha Srikrishna (Founder and Director - Research Culture; Fellow - Mudra Institute of Communications, Ahmedabad (MICA), Ahmedabad, India)
Volume 1 (2017)
Issue 1
Article 1
The Traffic Sign as A Sign: Silent Speech Acts (pages 1-10)
Frank Nuessel (University of Louisville, Louisville, KY, USA)
Article 2
Medical Semiotics: A Revisitation and an Exhortation (pages 11-18)
Robert Colaguori (University of Toronto, Toronto, Canada), Marcel Danesi (University of Toronto, Toronto, Canada)
Article 3
Modals and Modality in Legal Discourse: A Corpus-Based Sociosemiotic Interpretation (pages 19-29)
Le Cheng (City College and School of International Studies, Zhejiang University, the People's Republic of China, Hangzhou, China), Xin Wang (School of International Studies, Zhejiang University, the People's Republic of China, Hangzhou, China)
Article 4
Orders of Experience: The Evolution of the Landscape Art-Object (pages 30-35)
Aaron Rambhajan (University of Toronto, Toronto, Canada)
Article 5
Internationally Educated Mathematics Teacher Candidates: Speaking About Mathematics, Language, and Society (pages 36-46)
Dragana Martinovic (University of Windsor, Windsor, Canada)
Article 7
Identifying the Meta-Forms of Situations: A Case-Study in Computational Semiotics (pages 56-71)
Yair Neuman (Department of Education, Ben-Gurion University of the Negev, Beer-Sheva, Israel), Yochai Cohen (Gilasio Coding, Tel-Aviv, Israel), Dan Assaf (Independent Researcher, Tel-Aviv, Israel), Marcel Danesi (University of Toronto, Toronto, Canada)
Article 8
The Reincarnation of the Aura: Challenging Originality with Authenticity in Plaster Casts of Lost Sculptures (pages 72-80)
Victoria Bigliardi (University of Toronto, Toronto, Canada)
Issue 2
Special Issue on the Semiotics of Print Advertising and Branding
Guest Editorial Preface
Torkild Thellefsen (University of Copenhagen, Copenhagen, Denmark), Bent Sørensen (Independent Scholar, Aalborg, Denmark)
Article 1
Emoji in Advertising (pages 1-12)
Marcel Danesi (University of Toronto, Toronto, Canada)
Article 2
The Image in Print Advertising and Comments to Val Larsen's Research Program (pages 13-28)
Bent Sørensen (Independent Scholar, Aalborg, Denmark), Torkild Thellefsen (University of Copenhagen, Copenhagen, Denmark), Martin Thellefsen (University of Copenhagen, Copenhagen, Denmark)
Article 4
Ego Meets Alter and Alius on the Marketplace: New Directions in the Cultural Semiotics of Brand Communication (pages 55-78)
Göran Sonesson (Division of Cognitive Semiotics, Lund University, Lund, Sweden)