Journal Contents: International Journal of Technology and Educational Marketing (IJTEM)

Volume 7 (2017)
Issue 1
Article 1
International Students' Perceptions of Services and Supports Provided: A Case Study of a Mid-Sized University in the USA (pages 1-14)
Henry Wai Leong Ho (Ferris State University, Big Rapids, MI, USA)
Article 2
Differential Effects of Marketing Messages in Online Advertising for an MBA Program (pages 15-25)
Michael L. Harris (School of Business, Indiana University Southeast, New Albany, IN, USA), Carolyn Findley Musgrove (School of Business, Indiana University Southeast, New Albany, IN, USA), Kathryn W. Ernstberger (School of Business, Indiana University Southeast, New Albany, IN, USA), K. Christopher Cox (School of Business, Indiana University Southeast, New Albany, IN, USA), Pilsik Choi (School of Business, Indiana University Southeast, New Albany, IN, USA)
Article 3
Keeping Adult Education in the Mix: Using the Marketing Mix to Foster Viable and Sustainable Graduate Programs for Adult Learners (pages 26-37)
Josie L. Andrews (Troy University, Montgomery, AL, USA), Jonathan E. Taylor (Troy University, Montgomery, AL, USA)
Article 4
Imperatives in Leading Institutions of Higher Learning: Focus B-School (pages 38-51)
Neeta Baporikar (Namibia University of Science and Technology, Windhoek, Namibia & University of Pune, Pune, India)
Excellence vs. Equality: Can Society Achieve Both Goals?
Book Review
Linda Noble (School of Education, Brooklyn College, New York City, NY, USA)
Issue 2
Article 1
Reflexive Tourism Supply Chain Management: Sustainability in Higher Education in the Asia-Pacific Context (pages 1-16)
Chiung-Li Li (Tourism Department, Meiho University, Neipu Hsiang, Taiwan), Yun-Hui Lin (Tourism Department, Meiho University, Neipu Hsiang, Taiwan), Yi-Hsuan Chen (Tourism Department, Meiho University, Neipu Hsiang, Taiwan), Wei-Shuo Lo (Hospitality Management Department, Meiho University, Neipu Hsiang, Taiwan)
Article 2
Effectiveness of WhatsApp: A Social Media Tool for Student's Activities in Saudi Arabia (pages 17-23)
Asma Khatun (College of Computer Science & Software Engineering, University of Hail, Hail, Saudi Arabia), Kawther A. Al-Dhlan (College of Computer Science & Software Engineering University of Hail, Hail, Saudi Arabia)
Article 3
Sponsorship of Case Study Competitions and Impact on Brand Equity-An Exploratory Study in the UAE Higher Education Sector (pages 24-44)
Muneeza Shoaib (Middlesex University Dubai, Dubai, United Arab Emirates), Vijaya Kumar (Middlesex University Dubai, Dubai, United Arab Emirates), Neelofer Mashood (Middlesex University Dubai, Dubai, United Arab Emirates), Hameedah Sayani (Mohammed Bin Rashid School of Government, Dubai, United Arab Emirates)
Article 4
Influence of People Mix in Selecting Institute of Technical Education: A Case Study of North Maharashtra University Region (pages 45-55)
Prashant Tukaram Mahajan (R. C. Patel Institute of Technology, Shirpur, India), Suresh Baliram Golahit (KVPS'S, SPDM College, Shirpur, India)
Volume 6 (2016)
Issue 1
Article 1
Revitalizing the Spirit of Management Training (pages 1-18)
Matthew R. Fairholm (Political Science Department and the W. O. Farber Center for Civic Leadership, University of South Dakota, Vermillion, SD, USA)
Article 2
What Research Tells Us: Green Schools and Student Achievement (pages 19-33)
Glen I. Earthman (Virginia Polytechnic Institute and State University, Blacksburg, VA, USA)
Article 3
Developing Green Curriculum towards Sustainable Education (pages 34-51)
Dawn Putney (University of West Georgia, Carrollton, GA, USA), Robert C. Morris (University of West Georgia, Carrollton, GA, USA), Peter R. Sargent (Asuncion Christian Academy, Asunción, Paraguay)
Article 4
Effectiveness and Content of Corporate Codes of Ethics as a Model for University Honor Codes (pages 52-69)
Katherine Hyatt (Reinhardt University, Waleska, GA, USA)
Issue 2
Article 1
Opportunities and Challenges for CSR Mainstreaming in Business Schools (pages 1-29)
Dima Jamali (Suliman S. Olayan School of Business, American University of Beirut, Beirut, Lebanon), Hanin Abdallah (Suliman S. Olayan School of Business, American University of Beirut, Beirut, Lebanon), Farah Matar (Suliman S. Olayan School of Business, American University of Beirut, Beirut, Lebanon)
Article 2
An Integrated Framework for Sustainable Schools (pages 30-38)
Ting Wang (College of Foreign Languages, Huzhou University, Zhejiang, China)
Article 3
A Case Study: Triumph Charter School Provider: Inefficient or Incompetent Leadership? (pages 39-48)
Verneshia (Necia) Boone (University of Phoenix, Phoenix, AZ, USA)
Article 4
Customer Satisfaction through Technological Integration: Opportunities and Challenges (pages 49-78)
Kah Phooi Seng (School of Computing and Mathematics, Charles Sturt University, Bathurst, Australia), Li-Minn Ang (School of Computing and Mathematics, Charles Sturt University, Bathurst, Australia), Ooi Chien Shing (Espresssoft System, Penang, Malaysia)
Volume 5 (2015)
Issue 1
Article 1
T5: Tackle the Task of a Transition through Technological Targets (pages 1-14)
Gilbert Ahamer (Graz University, Graz, Austria)
Article 2
What 21st Century Students Want: Factors that Influence Student Selection of Educational Leadership Graduate Programs (pages 15-28)
Lesley F. Leach (Department of Educational Leadership & Policy Studies, Tarleton State University, Stephenville, TX, USA), Pam Winn (Department of Educational Leadership & Policy Studies, Tarleton State University, Stephenville, TX, USA), Susan Erwin (Department of Curriculum and Instruction, Tarleton State University, Stephenville, TX, USA), Liza P. Benedict (Department of Educational Leadership & Policy Studies, Tarleton State University, Stephenville, TX, USA)
Article 3
How Relevant is the Marketing Curriculum to Today's Market: A Case Study from an HEI in Mauritius (pages 29-35)
Hemant Kassean (Department of Management, University of Mauritius, Reduit, Mauritius), Mridula Gungaphul (Department of Management University of Mauritius, Reduit, Mauritius)
Article 4
Micro-Credentials, Nano Degrees, and Digital Badges: New Credentials for Global Higher Education (pages 36-49)
Pamela A. Lemoine (Columbus State University, Columbus, GA, USA), Michael D. Richardson (Department of Educational Leadership, Columbus State University, Columbus, GA, USA)
Article 5
The Use of Social Media as an Instructional Tool to Increase Marketing (pages 50-59)
Michael D. Richardson (Department of Educational Leadership, Columbus State University, Columbus, GA, USA), Pamela A. Lemoine (Columbus State University, Columbus, GA, USA)
Article 6
Service Quality Dimensionality in Higher Education Institutions (HEIs): An Analytical Approach from Students' Perspective (pages 60-77)
B. Shanmuga Priya (Department of Business Administration, Kalasalingam University, Tamil Nadu, India), M. Jeyakumaran (Department of Business Administration, Kalasalingam University, Tamil Nadu, India)
Issue 2
Article 2
Past, Future and Presents: Meeting New Online Challenges with Primal Marketing Solutions (pages 19-33)
Ruth Gannon Cook (DePaul University School for New Learning, Chicago, IL, USA), Kathryn Ley (University of Houston Clear Lake, Houston, TX, USA)
Article 3
Global Governance of Science: Wishful Thinking or a Life Necessity? (pages 34-45)
Yury Nikolayevich Sayamov (UNESCO Chair on Global Problems and Emerging Social and Ethical Challenges for Large Cities and Their Population, Faculty of Global Processes, Lomonosov Moscow State University, Moscow, Russia)
Article 4
Designing and Analyzing Social Dynamics for Collaborative: Environmental Didactics (pages 46-67)
Gilbert Ahamer (Austrian Academy of Sciences, Austria)
Article 5
Conclusions from Social Dynamics in Collaborative Environmental Didactics (pages 68-92)
Gilbert Ahamer (Austrian Academy of Sciences, Austria)
Volume 4 (2014)
Issue 1
Article 1
Goal-Based Framework for Multi-User Personalized Similarities in e-Learning Scenarios (pages 1-14)
M. Waseem Chughtai (Software Engineering Department, Faculty of Computing, Universiti Teknologi Malaysia (UTM), Johor Bahru, Johor, Malaysia), Imran Ghani (Software Engineering Department, Faculty of Computing, Universiti Teknologi Malaysia (UTM), Johor Bahru, Johor, Malaysia), Ali Selamat (Software Engineering Department, Faculty of Computing, Universiti Teknologi Malaysia (UTM), Johor Bahru, Johor, Malaysia), Seung Ryul Jeong (School of Business IT, Kookmin University, Seoul, South Korea)
Article 2
Fostering Students' ‘Use My Own Device' Attitude: Developing All-in-one Mobile learning Application (pages 15-33)
Mireilla Bikanga Ada (University of the West of Scotland, Paisley, UK)
Article 3
The Automated Generation and Further Application of Tree-Structure Outline for Lecture Videos with Synchronized Slides (pages 34-50)
Xiaoyin Che (Hasso Plattner Institute, Potsdam, Germany), Haojin Yang (Hasso Plattner Institute, Potsdam, Germany), Christoph Meinel (Hasso Plattner Institute, Potsdam, Germany)
Article 4
Learning Software Engineering with Global Teams (pages 51-61)
Markus Ende (Department of Computer Science, Nuremberg Institute of Technology, Nuremberg, Germany), Ralf Lämmermann (Department of Computer Science, Nuremberg Institute of Technology, Nuremberg, Germany), Patricia Brockmann (Department of Computer Science, Nuremberg Institute of Technology, Nuremberg, Germany), Jesús-Manuel Olivares-Ceja (Computing Research Center, National Polytechnic Institute, Mexico City, Mexico)
Article 5
Investigating the Mediating Role of Affective Commitment in a Computer Supported Collaborative Learning Environment (pages 62-71)
Ming-Hui Wen (Department of Digital Multimedia Design, China University of Technology, Taipei, Taiwan), Jen-Wei Chang (Department of Electrical Engineering, National Taiwan University, Taipei, Taiwan), Chun-Chia Lee (Department of Information Management, Fooyin University, Kaohsiung, Taiwan), Hung-Yu Wei (Department of Electrical Engineering, National Taiwan University, Taipei, Taiwan)
Article 6
Tutoring Process in Emotionally Intelligent Tutoring Systems (pages 72-85)
Sintija Petrovica (Faculty of Computer Science and Information Technology, Riga Technical University, Riga, Latvia)
Article 7
iRecruit: A Function for Recruitment using C4.5 Classification Technique (pages 86-94)
Sheila A. Abaya (University of the East, Caloocan, Philippines)
Article 8
Robust Real-Time Facial Expressions Tracking and Recognition (pages 95-105)
J. Zraqou (Computer Multimedia Systems, Al-Isra University, Amman, Jordan), W. Alkhadour (Computer Multimedia Systems, Al-Isra University, Amman, Jordan), A. Al-Nu'aimi (Computer Multimedia Systems, Al-Isra University, Amman, Jordan)
Article 9
Software Development Integrating Methodology with Epistemology Promoting Knowledge Production (pages 106-115)
Jesús Manuel Olivares Ceja (Research Center for Computing, National Polytechnical Institute, Mexico City, Mexico), Emilio Buendía Cervantes (Acciones para el Aprendizaje Autónomo, Mexico City, México)
Issue 2
Article 1
Generating Personalized Navigation Learning Path Based on Knowledge Map (pages 1-17)
Xiang Jun Huang (MOE KLINNS Lab and SKLMS Lab, Xi'an Jiaotong University, Xi'an, China & School of Mechanical, Electrical & Information Engineering, Shan Dong University, Weihai, China), Chao Zhang (MOE KLINNS Lab and SKLMS Lab, Xi'an Jiaotong University, Xi'an, China & Beijing Jing hang Computation and Communication Institute, Beijing, China), Qing Hua Zheng (MOE KLINNS Lab and SKLMS Lab, Xi'an Jiaotong University, Xi'an, China)
Article 2
An Innovative Approach: Electronic Textbooks By CMS Drupal (pages 18-27)
Ilko Tsonev Iliev (Faculty of Mathematics and Computer Science, Konstantin Preslavsky University of Shumen, Shumen, Bulgaria), Svetlana Zhelyazkova Vasileva (Konstantin Preslavsky University of Shumen, Dobrich, Bulgaria)
Article 3
The Distribution Method of the High Resolution Video for a Blackboard Based Lecture (pages 28-42)
Shinnosuke Yamaguchi (Kyushu Institute of Technology, Iizuka-shi, Fukuoka, Japan), Yuzo Taenaka (Information Technology Center, The University of Tokyo, Tokyo, Japan), Yuki Toyosaka (Kyushu Institute of Technology, Iizuka-shi, Fukuoka, Japan), Ohnishi Yoshimasa (Kyushu Institute of Technology, Iizuka-shi, Fukuoka, Japan), Kazunori Nishino (Kyushu Institute of Technology, Iizuka-shi, Fukuoka, Japan), Yoshimi Fukumura (Nagaoka University of Technology, Nagaoka-shi, Japan)
Article 4
Predicting Student Retention by Linear Programming Discriminant Analysis (pages 43-53)
Jaan Ubi (Perdue School of Business, Salisbury University, Salisbury, MD, USA), Evald Ubi (Tallinn University of Technology, Tallinn, Estonia), Innar Liiv (Tallinn University of Technology, Tallinn, Estonia), Kristina Murtazin (Tallinn University of Technology, Tallinn, Estonia)
Article 5
The Emergence of E-Learning Needs in Participatory Re-Design of e-Service (pages 54-65)
Angela Di Fiore (Department of Sociology and Social Research, University of Trento, Trento, Italy), Francesca Fiore (Department of Sociology and Social Research, University of Trento, Trento, Italy), Vincenzo D'Andrea (Department of Information Science and Engineering, University of Trento, Trento, Italy)
Article 6
Meta-Model Flexibility as a Significant Factor for Increasing End-User Involvement: Experiences from the NEXT-TELL Project (pages 66-74)
Zbigniew Misiak (BOC Information Technologies Consulting sp. z o.o., Warsaw, Poland), Michał Kossowski (BOC Information Technologies Consulting sp. z o.o., Warsaw, Poland), Wilfrid Utz (BOC Asset Management GmbH, Wien, Austria)
Article 7
Improving Personalization In E-Learning Systems (pages 75-84)
Assma Bezza (Ecole National Supérieure d'Informatique, El Harrach, Algeria), Amar Balla (Ecole National Supérieure d'Informatique, El Harrach, Algeria), Farhi Marir (Faculty of Computing, London Metropolitan University, London, UK)
Article 8
AYSE: Automated System Synthesis Environment (pages 85-102)
Seyit Ozturk (University of Houston- Clear Lake, Houston, TX, USA), Faruk Karaagac (University of Houston- Clear Lake, Houston, TX, USA), Hakduran Koc (University of Houston- Clear Lake, Houston, TX, USA)
Volume 3 (2013)
Issue 1
Article 1
Using Conjoint Methodology to Address Textbook Needs: A Case of Iranian EFL Context (pages 1-14)
Jaleh Hassaskhah (Department of English Language, Faculty of Humanity, University of Guilan, Rasht, Iran)
Article 2
The Global Dimension of Quality Assurance in Higher Education (pages 15-27)
Gerardo Blanco Ramírez (Department of Educational Policy, Research and Administration, University of Massachusetts Amherst, Amherst, MA, USA)
Article 3
International Student Collaboration and Experiential Exercise Projects as a Professional, Inter-Personal and Inter-Institutional Networking Platform (pages 28-47)
José G. Vargas-Hernández (University Center for Economic and Managerial Sciences, University of Guadalajara, Zapopan, Jalisco, Mexico)
Article 4
Higher Education Collaboration in Kenya: Challenges and Perspectives (pages 48-64)
Anita Aggarwal (INtel College, Nairobi, Kenya)
Article 5
The State of Social Media in Saudi Arabia’s Higher Education (pages 65-76)
Hend S. Al-Khalifa (Information Technology Department, College of Computer and Information Sciences, King Saud University, Riyadh, Saudi Arabia), Regina A. Garcia (College of Computer and Information Sciences, King Saud University, Riyadh, Saudi Arabia)
Article 6
Student Support in Higher Education: Lessons Learnt and Challenges Ahead (pages 77-88)
Nabi Bux Jumani (Faculty of Social Sciences, International Islamic University Islamabad, Islamabad, Pakistan), Abdul Jabbar Bhatti (Faculty of Social Sciences, International Islamic University Islamabad, Islamabad, Pakistan), Samina Malik (Department Of Education, International Islamic University Islamabad, Islamabad, Pakistan)
Issue 2
Article 1
Applicability of SERVQUAL in Private Higher Education Institutions in Bangladesh (pages 1-20)
Mohammad Fateh Ali Khan Panni (Department of Business Administration, City University, Banani, Dhaka, Bangladesh), Md. Abdus Salam Sarker (Department of Business Administration, City University, Banani, Dhaka, Bangladesh)
Article 2
Applying the Direct and Indirect Methods of Purchase Intentions to Assess Interest in a Proposed Graduate Student Association (pages 21-37)
Michael J. Roszkowski (La Salle University, Philadelphia, PA, USA), Margret McManus (La Salle University, Philadelphia, PA, USA)
Article 3
A Multi-Campus Approach of Mobility and Quality Assurance of Higher Education: The Synthesis of an Australian Case (pages 38-48)
S. M. Riad Shams (Marketing Advisor, Exel Car Rental, Marrickville, Australia)
Article 4
Social Network Intervention in Environmental Education (pages 49-62)
Kissan G. G. Dessai (Department of Computer Science, Government College of Arts, Science & Commerce, Sanquelim-Goa, India), Manoj S. Kamat (Department of Commerce, Shree Damodar College of Commerce & Economics, Margao-Goa, India)
Virtual Mentoring for Teachers: Online Professional Development Practices
Book Review
Carolyn N. Stevenson (Department of Communications, Kaplan University, Councils Bluff, IA, USA)
Volume 2 (2012)
Issue 1
Article 1
What is the Secret of Successful University Brands? (pages 1-13)
Chris Chapleo (Bournemouth University, UK)
Article 2
The Use of Facebook as a Marketing Tool by Private Educational Institutions in Singapore (pages 14-25)
H. K. Leng (Nanyang Technological University, Singapore)
Article 3
Using Social Network Sites for Higher Education Marketing and Recruitment (pages 26-40)
Natalia Rekhter (Lincoln College, USA)
Article 4
Higher Education Marketing: A Study on the Impact of Social Media on Study Selection and University Choice (pages 41-58)
Efthymios Constantinides (University of Twente, The Netherlands), Marc C. Zinck Stagno (University of Twente, The Netherlands)
Article 5
Issue 2
Article 1
Service Recovery Encounters in the Classroom: Exploring the Attributes of Professors Desired by Male and Female Students (pages 1-19)
Sneha Chandra (The University of Manchester, UK), Thorsten Gruber (The University of Manchester, UK), Anthony Lowrie (Minnesota State University, USA)
Article 2
Mediating Effects of Study Outcomes on Student Experience and Loyalty: A Comparison of Home and International Students (pages 20-41)
Vanessa Ann Quintal (Curtin University, Australia), Tekle Shanka (Curtin University, Australia), Pattamaporn Chuanuwatanakul (Curtin University, Australia)
Article 3
Identifying the Basis for Segmenting Higher Education: Evidence from Egypt (pages 42-54)
Maha Mourad (American University in Cairo, Egypt), Hamed M. Shamma (American University in Cairo, Egypt)
Article 4
A Mobile Market: Opportunities and Strategies in Higher Education (pages 55-69)
Thomas J. Hayes (Xavier University, USA), Mary M. Walker (Xavier University, USA)
Article 5
E-Service Delivery in Higher Education: Meeting MBA Student Expectations (pages 70-80)
Matt Elbeck (Troy University, USA), Brian A. Vander Schee (Aurora University, USA)
Volume 1 (2011)
Issue 1
Article 1
Lighting the Fires of Entrepreneurialism?: Constructions of Meaning in an English Inner City Academy (pages 1-24)
Philip A. Woods (University of Hertfordshire, UK), Glenys J. Woods (FreeSpirit Education, UK)
Article 2
Technology in Marketing Education: Insights from Sales Training (pages 25-38)
Eileen Bridges (Kent State University, USA)
Article 3
Co-Constructing a Learning Community: A Tool for Developing International Understanding (pages 39-49)
Chris Robertson (University of Worcester, UK)
Article 4
Marketing Educational Programs through Technology and the Right Philosophies (pages 50-59)
Victor C. X. Wang (California State University at Long Beach, USA)
Article 5
Business Lessons for Higher Education Marketing (pages 60-66)
Ruth Gannon Cook (DePaul University School for New Learning, USA), Kathryn Ley (University of Houston Clear-Lake, USA)
Issue 2
Article 1
Article 2
They’re Here, Now How Do You Keep Them?: Lessons Learned with First Year College Students (pages 25-41)
Ruth Gannon Cook (DePaul University School for New Learning, USA)
Article 3
Assessing Learning via Web 2.0 Technologies: A Dichotomy (pages 42-61)
Victor C. X. Wang (California State University at Long Beach, USA), Beth Kania-Gosche (Lindenwood University, USA)
Article 4
Article 5
Increasing Graduate Education Relevance Through Innovative Marketing: Interview with Mike Scorzo (pages 72-78)
Lynn Wilson (SeaTrust Institute and Kaplan University, USA)