Journal Contents: Journal of Media Management and Entrepreneurship (JMME)

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Volume 2 (2020)
Issue 1
Article 1
The Impact of e-Supply Chain Management Systems on Procurement Operations and Cost Reduction in the Electronics Manufacturing Services Industry (pages 1-27)
Sherif Barrad (Massachusetts Institute of Technology (MIT), Cambridge, USA), Raul Valverde (Concordia University, Montreal, Canada)
Article 2
Strategic Business Models in Times of Transformational Change and Crisis: A New Typology for Sustainable Media (pages 28-41)
Nikos Leandros (Panteion University of Social and Political Sciences, Athens, Greece), Lambrini Papadopoulou (Panteion University of Social and Political Sciences, Athens, Greece)
Article 3
The Development of an Enterprise Realignment Framework for Firms Entering Emerging Markets (pages 42-54)
Rebecca De Coster (Brunel University London, London, UK)
Article 4
Digital Leadership: A Framework for Successful Leadership in the Digital Age (pages 55-69)
Simon Hensellek (University of Duisburg-Essen, Duisburg, Germany)
Article 5
Entrepreneurship in South Africa: An Empirical Analysis of the Perceived Global, Individual, and Financial Success as an Entrepreneur (pages 70-85)
Graham Bernard Ward (Nelson Mandela University, Port Elizabeth, South Africa), Chris Adendorff (Alfresco Graphics, Port Elizabeth, South Africa)
Article 6
Mobile Media Usability: Evaluation of Methods for Adaptation and User Engagement (pages 86-107)
Christian Sonnenberg (Florida Institute of Technology, Melbourne, USA)
Article 7
The Video-on-Demand Market in Germany: Dynamics, Market Structure and the (Special) Role of YouTube (pages 108-123)
Nadine Lindstädt-Dreusicke (Pforzheim University, Pforzheim, Germany), Oliver Budzinski (Ilmenau University of Technology, Ilmenau, Germany)
Article 8
Value Proposition Through Knowledge Sharing and Crowdsourcing: Engaging Users of Social Networking (pages 124-138)
Dimitrios Siakas (Citec, Vaasa, Finland), Kerstin Viola Siakas (International Hellenic University, Thermi, Greece & University of Vaasa, Vaasa, Finland)
Issue 2
Article 1
Social Media Influencers' Effect on Chinese Gen Z Consumers: Management and Use of Video Content Platforms (pages 1-18)
Rob Kim Marjerison (Wenzhou-Kean University, China), Songcheng Gan (Wenzhou-Kean University, China)
Article 2
Hiring the Best Job Applicants?: The Effects of Social Media as an Innovative E-Entrepreneurship Recruitment Method (pages 19-37)
Anthony Lewis (University of South Wales, UK), Brychan Celfyn Thomas (University of South Wales, UK)
Article 3
Female Entrepreneurship in Business Artisanal SMEs: How Does Neuroeconomics Explain Women's Decision-Making? (pages 38-53)
Jovanna Nathalie Cervantes-Guzmán (Centro Universitario de Ciencias Económico Administrativas, Universidad de Guadalajara, Mexico)
Article 4
Aristotle's Rhetorical Triangle in Advertising: Its influence to Saudi Arabian Consumers' Behavior (pages 54-71)
Gilbert Macalanda Talaue (Jubail University College, Saudi Arabia)
Article 5
Social Media Marketing in Trinidad and Tobago: The SME Context (pages 72-83)
Natasha Ramkissoon-Babwah (The University of the West Indies, Trinidad and Tobago), Shevaughn Darion Racha (The University of the West Indies, Trinidad and Tobago)
Volume 1 (2019)
Issue 1
Inaugural Issue of Journal of Media Management and Entrepreneurship
Editorial Preface
Datis Khajeheian (Faculty of Management, University of Tehran, Tehran, Iran)
Article 1
Strategic Media Entrepreneurship: Theory Development and Problematization (pages 1-26)
Sven-Ove Horst (Erasmus University Rotterdam, Rotterdam, The Netherlands), Paul Clemens Murschetz (Berlin University of Digital Sciences, Berlin, Germany)
Article 2
Article 3
Media Entrepreneurs and Market Dynamics: Case of Russian Media Markets (pages 40-56)
Dinara Tokbaeva (University of Westminster, London, UK)
Article 4
Collaborative Social Networks: Effect of User Motivation, Cognition, and Behavior on User Participation (pages 57-72)
Yulin Chen (Tamkang University, New Taipei City, Taiwan)
Article 5
Social Networking and Its Role in Media Entrepreneurship: Evaluating the Use of Mobile Phones in the Context of Online Shopping – A Review (pages 73-86)
Syed Far Abid Hossain (School of Management, Xi'an Jiaotong University, Xi'an, China)
Media Corporate Entrepreneurship: Theories and Cases
Book Review
Weijia Li (Tsinghua University, Beijing, China)
Issue 2
Article 1
Government Regulation on the Flourishing Network Audio-Visual Entrepreneurship: Experience From the Administration in Beijing (pages 1-13)
Wenqian Xu (Linköping University, Linköping, Sweden), Hongchao Hu (Renmin University of China, Beijing, China)
Article 2
Online Interactivity and Achieving Business Value Through Digital Media Entrepreneurship (pages 14-30)
James P. Gleason (Eastern Kentucky University, Richmond, USA), Paul Clemens Murschetz (Berlin University of Digital Sciences, Berlin, Germany)
Article 3
Legitimacy of Crowdfunding: How Legitimacy Influences Performance of Crowdfunding Campaigns for Video Games (pages 31-47)
Jiyoung Cha (San Francisco State University, San Francisco, USA)
Article 4
An Integrative Perspective of Mobile Advertising for SMEs (pages 48-61)
Hanna Komulainen (University of Oulu, Oulu, Finland), Annu Perttunen (University of Oulu, Oulu, Finland), Pauliina Ulkuniemi (University of Oulu, Oulu, Finland)