Journal Contents: Journal of Media Management and Entrepreneurship (JMME)

View the Journal of Media Management and Entrepreneurship (JMME) home page for complete details.
Volume 4 (2022)
Issue 1
Article
How to Succeed as an Entrepreneur in Africa: A Practical Guide and Cases (pages 1-13)
Gabriel Kabanda (Zimbabwe Academy of Sciences, Zimbabwe)
Issue 2
Volume 3 (2021)
Issue 1
Article
Socially-Responsible Marketing Communications: Concerns, Strategies, and Initiatives (pages 1-17)
Pratap Chandra Mandal (Indian Institute of Management, Shillong, India)
Volume 2 (2020)
Issue 1
Article
The Impact of e-Supply Chain Management Systems on Procurement Operations and Cost Reduction in the Electronics Manufacturing Services Industry (pages 1-27)
Sherif Barrad (Massachusetts Institute of Technology (MIT), Cambridge, USA), Raul Valverde (Concordia University, Montreal, Canada)
Article
Strategic Business Models in Times of Transformational Change and Crisis: A New Typology for Sustainable Media (pages 28-41)
Nikos Leandros (Panteion University of Social and Political Sciences, Athens, Greece), Lambrini Papadopoulou (Panteion University of Social and Political Sciences, Athens, Greece)
Article
The Development of an Enterprise Realignment Framework for Firms Entering Emerging Markets (pages 42-54)
Rebecca De Coster (Brunel University London, London, UK)
Article
Digital Leadership: A Framework for Successful Leadership in the Digital Age (pages 1-15)
Simon Hensellek (University of Duisburg-Essen, Duisburg, Germany)
Article
Entrepreneurship in South Africa: An Empirical Analysis of the Perceived Global, Individual, and Financial Success as an Entrepreneur (pages 70-85)
Graham Bernard Ward (Nelson Mandela University, Port Elizabeth, South Africa), Chris Adendorff (Alfresco Graphics, Port Elizabeth, South Africa)
Article
Mobile Media Usability: Evaluation of Methods for Adaptation and User Engagement (pages 86-107)
Christian Sonnenberg (Florida Institute of Technology, Melbourne, USA)
Article
The Video-on-Demand Market in Germany: Dynamics, Market Structure and the (Special) Role of YouTube (pages 108-123)
Nadine Lindstädt-Dreusicke (Pforzheim University, Pforzheim, Germany), Oliver Budzinski (Ilmenau University of Technology, Ilmenau, Germany)
Article
Value Proposition Through Knowledge Sharing and Crowdsourcing: Engaging Users of Social Networking (pages 124-138)
Dimitrios Siakas (Citec, Vaasa, Finland), Kerstin Viola Siakas (International Hellenic University, Thermi, Greece & University of Vaasa, Vaasa, Finland)
Issue 2
Article
Social Media Influencers' Effect on Chinese Gen Z Consumers: Management and Use of Video Content Platforms (pages 1-18)
Rob Kim Marjerison (Wenzhou-Kean University, China), Songcheng Gan (Wenzhou-Kean University, China)
Article
Hiring the Best Job Applicants?: The Effects of Social Media as an Innovative E-Entrepreneurship Recruitment Method (pages 19-37)
Anthony Lewis (University of South Wales, UK), Brychan Celfyn Thomas (University of South Wales, UK)
Article
Female Entrepreneurship in Business Artisanal SMEs: How Does Neuroeconomics Explain Women's Decision-Making? (pages 38-53)
Jovanna Nathalie Cervantes-Guzmán (Centro Universitario de Ciencias Económico Administrativas, Universidad de Guadalajara, Mexico)
Article
Aristotle's Rhetorical Triangle in Advertising: Its influence to Saudi Arabian Consumers' Behavior (pages 54-71)
Gilbert Macalanda Talaue (Jubail University College, Saudi Arabia)
Article
Social Media Marketing in Trinidad and Tobago: The SME Context (pages 72-83)
Natasha Ramkissoon-Babwah (The University of the West Indies, Trinidad and Tobago), Shevaughn Darion Racha (The University of the West Indies, Trinidad and Tobago)
Volume 1 (2019)
Issue 1
Inaugural Issue of Journal of Media Management and Entrepreneurship
Editorial Preface
Datis Khajeheian (Faculty of Management, University of Tehran, Tehran, Iran)
Article
Strategic Media Entrepreneurship: Theory Development and Problematization (pages 1-26)
Sven-Ove Horst (Erasmus University Rotterdam, Rotterdam, The Netherlands), Paul Clemens Murschetz (Berlin University of Digital Sciences, Berlin, Germany)
Article
Article
Media Entrepreneurs and Market Dynamics: Case of Russian Media Markets (pages 40-56)
Dinara Tokbaeva (University of Westminster, London, UK)
Article
Collaborative Social Networks: Effect of User Motivation, Cognition, and Behavior on User Participation (pages 57-72)
Yulin Chen (Tamkang University, New Taipei City, Taiwan)
Article
Social Networking and Its Role in Media Entrepreneurship: Evaluating the Use of Mobile Phones in the Context of Online Shopping – A Review (pages 73-86)
Syed Far Abid Hossain (School of Management, Xi'an Jiaotong University, Xi'an, China)
Media Corporate Entrepreneurship: Theories and Cases
Book Review
Weijia Li (Tsinghua University, Beijing, China)
Issue 2
Article
Government Regulation on the Flourishing Network Audio-Visual Entrepreneurship: Experience From the Administration in Beijing (pages 1-13)
Wenqian Xu (Linköping University, Linköping, Sweden), Hongchao Hu (Renmin University of China, Beijing, China)
Article
Online Interactivity and Achieving Business Value Through Digital Media Entrepreneurship (pages 14-30)
James P. Gleason (Eastern Kentucky University, Richmond, USA), Paul Clemens Murschetz (Berlin University of Digital Sciences, Berlin, Germany)
Article
Legitimacy of Crowdfunding: How Legitimacy Influences Performance of Crowdfunding Campaigns for Video Games (pages 31-47)
Jiyoung Cha (San Francisco State University, San Francisco, USA)
Article
An Integrative Perspective of Mobile Advertising for SMEs (pages 48-61)
Hanna Komulainen (University of Oulu, Oulu, Finland), Annu Perttunen (University of Oulu, Oulu, Finland), Pauliina Ulkuniemi (University of Oulu, Oulu, Finland)