International Journal of Islamic Marketing and Business Strategy (IJIMBS)

International Journal of Islamic Marketing and Business Strategy (IJIMBS)

Editors-in-Chief: Obeid Ruff (Bloomsburg University of Pennsylvania, USA) and Asif Zaman (Cardiff Metropolitan University, UK)
Published: Semi-Annually |Established: 2019
ISSN: 2577-4999|EISSN: 2577-5073|DOI: 10.4018/IJIMBS


Islamic business practices are evolving as new means of business are created. The International Journal of Islamic Marketing and Business Strategy (IJIMBS) will identify and research the permissibility and viability of new innovation or ideas in the business world as it pertains to the Muslim community in various regions of the world. This journal aims to enlighten those observing Islamic principles to have a guide from which to derive a source of modern business, technological, and financial legislation for the accommodation of Islamic principles that will compliment business activities.

Topics Covered

  • Artificial Intelligence
  • Blockchain
  • Consumer acquisition
  • Crowdfunding
  • Cryptocurrency or crypto assets
  • Data Analytics and Consumer Behavior
  • FinTech
  • Halal products and marketing
  • In-App advertising
  • Market penetration
  • Market share
  • Product Development
  • Regional harmonization of Islamic products
  • Social Media and targeted advertising

Mission and Scope

The International Journal of Islamic Marketing and Business Strategy (IJIMBS) publishes research that provides guidance to Shariah scholars and other professionals seeking to understand new and innovative business components, whether product-based or service-oriented, to better promote open commerce in compliance with Islamic principles. The Journal follows the mission statement of commerce outlined in the Quran, namely that “Allah has permitted trade.” Surah Al Baqarah 275.

Table of Contents and List of Contributors

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Open Access Articles: Forthcoming
Volume 1: 2 Issues (2019): Forthcoming, Available for Pre-Order
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Editor(s)-in-Chief Biography

Dr. Obeid Ruff has a Juris Doctorate from Creighton University School of Law; BA from University of Wyoming. Attorney and Certified Fraud Examiner with experience in Anti-Money Laundering, Forensics and Financial Statement analysis, Mortgage Fraud detection, and Bankruptcy Fraud detection. Professional Certifications from Cambridge Islamic Finance Leadership Program (Clare College, Cambridge University), Ethica Institute of Islamic Finance (Dubai, U.A.E.), and the Association of Certified Fraud Examiners (USA). Member of the Washington, D.C. Chapter of the Association of Certified Fraud Examiners. Worked as AVP for a Fortune 500 Financial Services company and was intimately involved in mitigating the 2008 Financial crisis in his capacity as Chief Analyst for urgent claims. Currently working to establish the United States Islamic Finance Council.
Asif Zaman is a Senior Lecturer in Islamic Finance, Strategy and International Business at Cardiff School of Management, Cardiff, Wales, UK. He is a Fellow of the Higher Education Authority (FHEA), and an Academic Fellow of the Association of International Accountants, FAIA (ACAD). Asif is an AAOIFI (Accounting and Auditing Organization for Islamic Finance Institutions) compliant CIFE (Certified Islamic Finance Executive). Asif is a PhD candidate in Cardiff Metropolitan University, Cardiff, Wales, UK, in the field of Islamic Corporate Finance and also holds an MBA degree from University of Wales, Institute Cardiff, Wales, UK.

Among his scholarly activities Asif is book reviewer for a number of publishers and has been an external examiner over the years for a number of British higher education institutes.


Researchers and practitioners are invited to submit their original empirical research articles 3,000–5,000 words in length. Interested authors must consult the journal’s guidelines for manuscript submissions at prior to submission. All submitted articles will be reviewed on a double-blind review basis by no fewer than 3 members of the journal’s Editorial Review Board and 1 Associate Editor. Final decision regarding acceptance/revision/rejection will be based on the reviews received from the reviewers and at the sole discretion of the Editor-in-Chief.

All submissions and inquiries should be directed to the attention of:

Obeid Ruff and Asif Zaman
International Journal of Islamic Marketing and Business Strategy (IJIMBS)
E-mail: and