International Journal of Marketing and Sales Education (IJMSE)

International Journal of Marketing and Sales Education (IJMSE)

Editor-in-Chief: Anju Bharti (Maharaja Agarsen Institute of Technology, India)
Published: Semi-Annually |Established: 2018
ISSN: 2572-4851|EISSN: 2572-4843|DOI: 10.4018/IJMSE
Out of print.


The International Journal of Marketing and Sales Education (IJMSE) is a peer-reviewed publication featuring a diverse portfolio of contributions that advance teaching and learning from marketing and sales perspectives. The journal acknowledges the unique value of these different yet complementary perspectives, and provides an inclusive space for academics, administrators, and practitioners from around the world to share empirical research, conceptual scholarship, professional viewpoints, and more. Contributions in this hybrid open-access publication bring together application of existing theory, development of new thought, replication of existing research, and consideration of underrepresented populations.

Topics Covered

  • Andragogy (e.g., adult learners)
  • Book and software reviews (e.g., marketing principles, sales, analytics, retailing, sport marketing)
  • Client-sponsored projects
  • Cultural differences within and across countries
  • Diversity, inclusion, and global exposure
  • Ethics, morality, and academic honesty
  • Experiential learning and service learning
  • Immersion experiences (e.g., international study tours, internships, observerships, returnships, executive MBA residencies)
  • Intersections among fields and sub-fields (e.g., general marketing, sales, retailing, social enterprise, social media, sport)
  • Launching new programs and curricula
  • Mission-based education (e.g., business school, college, university, accrediting body)
  • Online learning and software technology (e.g. apps, simulations)
  • Pedagogy (e.g., traditional undergraduates)
  • Sales training and professional development (e.g., leadership, negotiation, selling)
  • Teaching innovations for undergraduate, graduate, doctoral, and executive education
  • Use of digital marketing for social learning and education
  • Veterans training programs and initiatives

Mission and Scope

The International Journal of Marketing and Sales Education (IJMSE) aims to provide a globally inclusive space for academics, administrators, and practitioners offering their insights on compelling topics in marketing and sales education. Focused on teaching and learning, IJMSE features content that leverages a truly diverse and inclusive community of contributors—authors, associate editors, and editorial review board members—sharing an appreciation for distinctive approaches for advancing marketing and sales.

Table of Contents and List of Contributors

Search this Journal:
Open Access Articles: Forthcoming
Volume 2: 2 Issues (2019)
Volume 1: 1 Issue (2018)
View Complete Journal Contents Listing


Editor(s)-in-Chief Biography

Dr. Anju Bharti is presently working as an Assistant Professor (Senior) at Maharaja Agrasen Institute of Technology affiliated to Guru Gobind Singh Indraprastha University, Delhi, India from last 12 yrs. She is doctorate in management and has worked extensively in area of cold chain management of frozen food. She has a rich corporate experience of 10 yrs at a leading giant Pharmaceuticals Glaxosmithkline Beecham as a territory manager. Her area of expertise is in the field of Marketing, Consumer Behaviour, Advertising and brand management, Management of International Business, CSR,Human Values and ethics, Industrial management and Environment Science.She has co-authored two books. She has presented papers in various International and National conferences and other forums and published and reviewed papers of reputed journals.

Editorial Board

International Advisory Board
Alan Dubinsky, Purdue University, United States
John 'Andy' Wood, James Madison University, United States
Rolph Anderson, Drexel University, United States
Associate Editors
Carlos Ballesteros, Universidad Pontificia Comillas, Spain
Cindy Rippe, Tarleton State University, United States
David Burns, Kennesaw State University, United States
Ian Fenwick, Sasin Graduate Institute of Business Administration, Thailand
Joe Ricks, Xavier University of Louisiana, United States
Richard Rocco, DePaul University, United States
Sanjeev Kumar, Maharaja Agrasen Institute of Technology, India
Stephanie Tryce, Saint Joseph's University, United States
Vivian Faustino-Pulliam, University of San Francisco, United States
Editorial Review Board
Aditya Gupta, Amity University, India, India
Alicia Cooper, Dillard University, United States ORCID
Ardhendu Shekhar Singh, Symbiosis International University, India
Ashish Yadav, Rani Durgavati University, India ORCID
Blake Nielson, Weber State University, United States
Bryan Christiansen, Global Research Society, LLC, United States ORCID
Feng Shen, Saint Joseph's University, United States
Gauri Joshi, Symbiosis International University, India
Margaret Oloko, Jomo Kenyata University of Agriculture and Technology, Kenya
Mary Kate Naatus, Saint Peter's University, United States
Minna-Maarit Jaskari, University of Vaasa, Finland
Prach gala, Elon University
Pratap Mandal, Indian Institute of Management Shillong, India
Ramgopal Kashyap, Amity School of Engineering & Technology, Amity University Chhattisgarh, Raipur, India ORCID
Sandipan Sen, Southeast Missouri State University, United States
Sheikh Mohammed Rafiul Huque, Institute of Business Administration (IBA), Jahangirnagar University, Bangladesh ORCID