International Journal of Marketing and Sales Education (IJMSE)

International Journal of Marketing and Sales Education (IJMSE)

Editor-in-Chief: Brent Smith (Saint Joseph's University, USA)
Published: Semi-Annually |Established: 2018
ISSN: 2572-4851|EISSN: 2572-4843|DOI: 10.4018/IJMSE


The International Journal of Marketing and Sales Education (IJMSE) is a peer-reviewed publication featuring a diverse portfolio of contributions that advance teaching and learning from marketing and sales perspectives. The journal acknowledges the unique value of these different yet complementary perspectives, and provides an inclusive space for academics, administrators, and practitioners from around the world to share empirical research, conceptual scholarship, professional viewpoints, and more. Contributions in this hybrid open-access publication bring together application of existing theory, development of new thought, replication of existing research, and consideration of underrepresented populations.

Topics Covered

  • Andragogy (e.g., adult learners)
  • Book and software reviews (e.g., marketing principles, sales, analytics, retailing, sport marketing)
  • Client-sponsored projects
  • Cultural differences within and across countries
  • Diversity, inclusion, and global exposure
  • Ethics, morality, and academic honesty
  • Experiential learning and service learning
  • Immersion experiences (e.g., international study tours, internships, observerships, returnships, executive MBA residencies)
  • Intersections among fields and sub-fields (e.g., general marketing, sales, retailing, social enterprise, social media, sport)
  • Launching new programs and curricula
  • Mission-based education (e.g., business school, college, university, accrediting body)
  • Online learning and software technology (e.g. apps, simulations)
  • Pedagogy (e.g., traditional undergraduates)
  • Sales training and professional development (e.g., leadership, negotiation, selling)
  • Teaching innovations for undergraduate, graduate, doctoral, and executive education
  • Veterans training programs and initiatives

Mission and Scope

The International Journal of Marketing and Sales Education (IJMSE) aims to provide a globally inclusive space for academics, administrators, and practitioners offering their insights on compelling topics in marketing and sales education. Focused on teaching and learning, IJMSE features content that leverages a truly diverse and inclusive community of contributors—authors, associate editors, and editorial review board members—sharing an appreciation for distinctive approaches for advancing marketing and sales.

Table of Contents and List of Contributors

Search this Journal:
Open Access Articles: Forthcoming
Volume 2: 2 Issues (2019): Forthcoming, Available for Pre-Order
Volume 1: 2 Issues (2018): 1 Released, 1 Forthcoming
View Complete Journal Contents Listing

Editorial Board

International Advisory Board
Rolph Anderson, Drexel University, United States
Alan Dubinsky, Purdue University, United States
John 'Andy' Wood, James Madison University, United States
Associate Editors
Carlos Ballesteros, Universidad Pontificia Comillas, Spain
David Burns, Kennesaw State University, United States
Vivian Faustino-Pulliam, University of San Francisco, United States
Ian Fenwick, Sasin Graduate Institute of Business Administration, Thailand
Joe Ricks, Xavier University of Louisiana, United States
Cindy Rippe, Tarleton State University, United States
Richard Rocco, DePaul University, United States
Stephanie Tryce, Saint Joseph's University, United States
Editorial Review Board
Elsamari Botha, University of Stellenbosch Business School, South Africa
Alicia Cooper, Dillard University, United States
Catharine Curran, University of Massachusetts Dartmouth, United States
Paulo Duarte, University of Beira Interior, Portugal ORCID
Prachi Gala, University of Mississippi, United States
Essam Ibrahim, Edinburgh University, United Kingdom
Minna-Maarit Jaskari, University of Vaasa, Finland
Mlenga Jere, University of Cape Town, South Africa
Khoon Koh, Central Connecticut State University, United States
Virimai Victor Mugobo, Cape Peninsula University of Technology, South Africa
Mary Kate Naatus, Saint Peter's University, United States
Blake Nielson, Weber State University, United States
Margaret Oloko, Jomo Kenyata University of Agriculture and Technology, Kenya
Brooke Reavey, Dominican University, United States
Sandipan Sen, Southeast Missouri State University, United States
Feng Shen, Saint Joseph's University, United States
Ardhendu Shekhar Singh, Symbiosis International University, India
Tania von der Heidt, Southern Cross Business School, Australia
Suri Weisfeld-Spolter, Nova Southeastern University, United States


Prospective authors should note that only original and previously unpublished articles will be considered. INTERESTED AUTHORS MUST CONSULT THE JOURNAL’S GUIDELINES FOR MANUSCRIPT SUBMISSIONS at PRIOR TO SUBMISSION. All article submissions will be forwarded to at least 3 members of the Editorial Review Board of the journal for double-blind, peer review. Final decision regarding acceptance/revision/rejection will be based on the reviews received from the reviewers. All submissions must be forwarded electronically.

All submissions and inquiries should be directed to the attention of:

Brent Smith, PhD
Founding Editor-in-Chief, International Journal of Marketing and Sales Education