The value of e-entrepreneurship lies in its effort to contextualize entrepreneurship in this digital economy age. As a result, this article develops a conceptual framework addressing context factors... Show More

The value of e-entrepreneurship lies in its effort to contextualize entrepreneurship in this digital economy age. As a result, this article develops a conceptual framework addressing context factors leading to discovering and exploiting e-entrepreneurial opportunities, as well as the opportunities and challenges these context factors would bring. With the information collected from a case study on a Chinese digital start-up, the authors develop a conceptual framework comprising six factors: information and communication technology (ICT) infrastructure, ICT innovativeness, inadequacy of institutions, institutional responding rate, e-entrepreneurial climate and social expectation congruence. This article explores the opportunities and challenges for each of the six factors and develops six propositions. Finally, it outlines a future research agenda to fill the gap in understanding e-entrepreneurship.

With the popularity of social networking sites, enterprises start to establish their own brand communities to manage and maintain customer relationships. Consumer stickiness is regarded as one of... Show More

With the popularity of social networking sites, enterprises start to establish their own brand communities to manage and maintain customer relationships. Consumer stickiness is regarded as one of the critical determinants for the success of a brand community. Enhancing consumers' stickiness to online communities can lead to repurchase behavior and positive word-of-mouth and thereby increase sales volume and customer recruitment. This study endeavors to explore the antecedents of consumers' stickiness to a SNS-based online brand community from the aspects of enterprises and consumers. Data were collected through online questionnaires conducted on Do-Survey website with a hyperlink posted on the PTT, the largest BBS website of Taiwan. After excluding non-usable data, the final sample size was 516. The results indicated that information quality, perceived value, and community identification have positive effects on consumers' stickiness to online brand communities. Moreover, stickiness to online brand communities has positive impacts on customer loyalty.

As a representative of the flourishing development of the internet, social media is a critical platform for user-generated content (UGC). This study investigated the relationship between social... Show More

As a representative of the flourishing development of the internet, social media is a critical platform for user-generated content (UGC). This study investigated the relationship between social presence and UGC through qualitative and quantitative methods. Social presence and user value were divided into three dimensions to comprehensively analyze how sensory, affective, and cognitive social presence produces emotional, social, and functional user value, thereby driving the formulation of UGC. Empirical research was carried out incorporating the moderating effect of perceived risk.

The research on the relationship between the three systems of internet development, technology innovation and star hotel efficiency for the development of the regional hotel industry provides a... Show More

The research on the relationship between the three systems of internet development, technology innovation and star hotel efficiency for the development of the regional hotel industry provides a reference for this article. Based on the coupled coordination model, the authors analyze the evolutionary relationship between the three systems using the spatiotemporal dimension. The study draws the following conclusions. (1) In the 31 Chinese provinces examined, internet development and technological innovation have a high relevance, and there is a trend in these systems of decline from east to west in the three-ladder distribution. (2) The development trend of star hotel efficiency first rose and then fell, which shows its susceptibility to national policy. The spatial pattern reflects high efficiency in eastern and western China and low efficiency in the central area. (3) Among these characteristics, the comprehensive efficiency and pure technical efficiency of the star hotels in the eastern region are the highest, while the scale efficiency is highest in the western region. (4) The degree of coupled coordination maintains stability overall despite fluctuations, with the overall direction being toward healthy development. The system coupling coordinated development is complex and diverse, and the coupled coordination span is large, with the coupled coordination degree decreasing gradually from east to west in spatial distribution.