Collecting and mining customer consumption data are crucial to assess customer value and predict customer consumption behaviors. This paper proposes a new procedure, based on an improved Random... Show More

Collecting and mining customer consumption data are crucial to assess customer value and predict customer consumption behaviors. This paper proposes a new procedure, based on an improved Random Forest Model by: adding a new indicator, joining the RFMS-based method to a K-means algorithm with the Entropy Weight Method applied in computing the customer value index, classifying customers to different categories, and then constructing a consumption forecasting model whose RMSE is the smallest in all kinds of data mining models. The results show that identifying customers by this improved RMF model and customer value index facilitates customer profiling, and forecasting customer consumption enables the development of more precise marketing strategies.

With the rapid development of information technology, information security has been gaining attention. The International Organization for Standardization (ISO) has issued international standards and... Show More

With the rapid development of information technology, information security has been gaining attention. The International Organization for Standardization (ISO) has issued international standards and technical reports related to information security, which are gradually being adopted by enterprises. This study analyzes the relationship between information security certification (ISO 27001) and corporate financial performance using data from Chinese publicly listed companies. The study focusses on the impact of corporate decisions such as whether to obtain certification, how long to hold certification, and whether to publicize information regarding certification. The results show that there is a positive correlation between ISO 27001 and financial performance. Moreover, the positive impact of ISO 27001 on financial performance gradually increases with time. In addition, choosing not to publicize ISO 27001 certification can negatively affect enterprise performance.

The study aimed to develop recommendations for the optimization of settings in which the crowdsourcing project takes place. Findings show that crowdfunding projects are hybrid and include the... Show More

The study aimed to develop recommendations for the optimization of settings in which the crowdsourcing project takes place. Findings show that crowdfunding projects are hybrid and include the elements of crowdsourcing, crowdsensing, crowdfunding, crowdworking, and crowdsourced recruitment. The predominant role of security guarantees was identified. It turned out that relations irreducible to a simple hierarchy pose many challenges. The results indicate that leading issues include the lack of financial guarantees and the likelihood of information leakage to competitors. Hence, the priority is to manage the exchange of money and information. An interesting finding demonstrates a positive correlation between project success, ethical conduct, and fair distribution of gains. The protection of intellectual property rights was no less important. As it was concluded in the course of analysis, the more successful the project, the more thoroughly it addresses the protection of someone else's intellectual property.

With the increasing popularity of the smart phones and electronic payment, WeChat shopping has become a trendy lifestyle for many people. However, the issue of WeChat business integrity has... Show More

With the increasing popularity of the smart phones and electronic payment, WeChat shopping has become a trendy lifestyle for many people. However, the issue of WeChat business integrity has gradually appeared due to the virtuality of the Internet. This paper analyzed the development of WeChat business and its business integrity. The influencing factors of WeChat business integrity and related hypotheses had been studied based on theoretical and practical analysis. The reliability and validity of the data collected through questionnaires were tested with SPSS24.0. Empirical analysis was done to the hypotheses by using the structural equation model. The results indicated that products and service quality, after-sale guarantee, payment security and Word-of-mouth had a prominent positive effect on the integrity of WeChat business.

With the advent of the 5G network era, the convenience of mobile smartphones has become increasingly prominent, the use of mobile applications has become wider and wider, and the number of mobile... Show More

With the advent of the 5G network era, the convenience of mobile smartphones has become increasingly prominent, the use of mobile applications has become wider and wider, and the number of mobile applications. However, the privacy of mobile applications and the security of users' privacy information are worrying. This article aims to study the ratings of data and machine learning on the privacy security of mobile applications, and uses the experiments in this article to conduct data collection, data analysis, and summary research. This paper experimentally establishes a machine learning model to realize the prediction of privacy scores of Android applications. The establishment of this model is based on the intent of using sensitive permissions in the application and related metadata. It is to create a regression function that can implement the mapping of applications to score . Experimental data shows that the feature vector prediction model can uniquely be used to represent the actual usage and scheme of a system's specific permissions for the application.

Based on the literature review, this paper proposed the model between the influencing factors of financial support of creative enterprises, financial support capabilities and support performance... Show More

Based on the literature review, this paper proposed the model between the influencing factors of financial support of creative enterprises, financial support capabilities and support performance, and made corresponding assumptions. On the basis of expert research and pre-study, the questionnaire of ‘research on financial support mechanism of creative enterprises’ is designed. Then, this paper took Chinese financial institutions and creative enterprises as research objects and collects 305 valid questionnaires. The empirical research showed that policy and regulation, social trust, financial innovation mechanism, risk management mechanism, financial service system, resources, marketing and technology had significant positive effects on the financial support performance of creative enterprises. Financial support capabilities of creative enterprises played a mediating role in the relationship between the social environment dimension, financial institution dimension, creative enterprises dimension and financial support performance of creative enterprises.

In this paper, considering the characteristics of e-commerce logistics and the problems arising from the construction of logistics network, based on the full investigation and research of the B2C... Show More

In this paper, considering the characteristics of e-commerce logistics and the problems arising from the construction of logistics network, based on the full investigation and research of the B2C electricity supplier operation mode, we have studied and summarized the research results of scholars at home and abroad aiming at the related problems, and summarized and summarized the methods and steps of logistics network optimization in the whole country. First, we established the logistics network structure.The definition of network level, node function and connection between nodes is carried out. Then, through the improved urban agglomeration order gravity model, the scope of self logistics city is screened. Finally, the link of logistics network structure is scheduled for completion with the goal of cost optimization.

The rapid rise of C2C e-commerce in China has brought serious difficulties to China's tax collection and management. Based on the principle of progressive taxation, the necessity of Taxation on C2C... Show More

The rapid rise of C2C e-commerce in China has brought serious difficulties to China's tax collection and management. Based on the principle of progressive taxation, the necessity of Taxation on C2C e-commerce is analyzed and discussed. It is shown that the absence of Taxation in C2C e-commerce is contrary to the principle of tax equity and tax neutrality, and the tax revenue is lost.It is demonstrated that it is imperative that China to implement C2C e-commerce taxation in a comprehensive and standardized way. By constructing a hybrid decision game model between C2C business operators and tax authorities, the static game analysis of incomplete information is conducted for the balance of interests between tax authorities and e-commerce operators.

In the current dynamic and complex competitive environment, the implementation of enterprise e-commerce plays an important role in the development of external business process activities. Through... Show More

In the current dynamic and complex competitive environment, the implementation of enterprise e-commerce plays an important role in the development of external business process activities. Through the Internet, information sharing and business process collaboration between enterprises and customers can be realized. This kind of e-service activity based on e-commerce process is particularly important for customers. However, many business managers have some doubts about the implementation of customer service-oriented online business activities, because customer service-oriented online business activities need a lot of IT investment, and the performance of this e-business activities is not easy to measure.

Cross-border e-commerce(CBRC) is increasingly affecting the value of traditional trade due to its rich variety, convenient operation, and free of time and space restrictions, and has also changed... Show More

Cross-border e-commerce(CBRC) is increasingly affecting the value of traditional trade due to its rich variety, convenient operation, and free of time and space restrictions, and has also changed the consumer's Shopping habits. However, the development of CBEC still faces many problems, resulting in domestic consumers' willingness to consume on CBEC platforms is not high. Based on the above background, the research content of this paper is the influence of consumer trust on purchase intention based on perceived risk of CBEC platforms. In this paper, a questionnaire survey is used to collect data for simulation. The results show that from the regression results of the five dimensions of trust on purchase intention, the adjusted R2 is 0.466, indicating a high degree of fit. When the exploratory value in perceived promotional gains is high, it will leave consumers in an irrational state and weaken the perception of risk.