The emergence of Cross-Border E-commerce (CBeC) has brought substantial changes to both businesses and consumers. Although CBeC businesses have existed for less than a decade, many academic... Show More

The emergence of Cross-Border E-commerce (CBeC) has brought substantial changes to both businesses and consumers. Although CBeC businesses have existed for less than a decade, many academic researchers addressed important issues in this context. It is essential to evaluate what has been studied through a structured review of the literature and derive meaningful insights given that research on this topic is new and largely fragmented. Therefore, this study conducts a review of CBeC literature to find the current gaps and fragmentation to provide guidelines for future research. The review shows that research in this domain needs more attention and enforcement to address the current research gaps. Addressing the current gaps helps academia build a rigorous body of knowledge and enables practitioners to solve challenging business problems.

This research examines the important concept of transnational digital entrepreneurship (TDE). The paper integrates the host and home country entrepreneurial ecosystems with the digital ecosystem to... Show More

This research examines the important concept of transnational digital entrepreneurship (TDE). The paper integrates the host and home country entrepreneurial ecosystems with the digital ecosystem to the framework of the transnational digital entrepreneurial ecosystem. The authors argue that cross-border e-commerce platforms provide critical foundations in the digital entrepreneurial ecosystem. Entrepreneurs who count on this ecosystem are defined as transnational digital entrepreneurs. Interview data were dissected for the purpose of case studies to make understanding from twelve Chinese immigrant entrepreneurs living in Australia and New Zealand. The results of the data analysis reveal that cross-border entrepreneurs are in actual fact relying on the significant framework of the transnational digital ecosystem. Cross-border e-commerce platforms not only play a bridging role between home and host country ecosystems but provide entrepreneurial capitals as digital ecosystem promised.

Despite the promise of cross-border e-commerce, attracting consumers is still a worldwide challenge. Many cross-border e-commerce platforms have responded to the challenges by embracing innovative... Show More

Despite the promise of cross-border e-commerce, attracting consumers is still a worldwide challenge. Many cross-border e-commerce platforms have responded to the challenges by embracing innovative tools like live streaming. However, there has been limited understandings of the unique nature of live streaming and its empirical influence. Taking an affordance view of live streaming, this study defines affordance of live streaming as the capacities provided by live streaming and examines how affordance of live streaming affect consumer behavior in the cross-border e-commerce context based on information transparency perspective. Results show that although live streaming does not directly affect consumers’ cross-border purchase intention, it can increase consumers’ purchase intention through increasing perceived information transparency. In addition, affordance of live streaming can further moderate the relationship between different types of information transparency and consumers’ cross-border purchase intention. The findings provide a much-needed contribution to academia and business.

This study uses the critical incident technique to collect and analyze incidents of service failure and success involving a logistics sharing service in which the service providers are individuals.... Show More

This study uses the critical incident technique to collect and analyze incidents of service failure and success involving a logistics sharing service in which the service providers are individuals. The authors also explore the key factors that affect customer satisfaction, along with the official and ideal recovery strategies. Data is based on interviews with 35 business users in Taiwan in 2017. A card sorting exercise is employed to classify the collected incidents and strategies into categories. The results show that the determinants of success and failure in logistics sharing services include drivers, platform operation, the matching system, and communication. Compensation is the most effective recovery strategy, whereas doing nothing is the least effective. Suggestions based on our results can help managers of the sharing economy to avoid or recover from failures and attain success.

The rapid development of cross-border e-commerce over the past decade has accelerated the integration of the global economy. At the same time, cross-border e-commerce has increased the prevalence of... Show More

The rapid development of cross-border e-commerce over the past decade has accelerated the integration of the global economy. At the same time, cross-border e-commerce has increased the prevalence of cybercrime, and the future success of e-commerce depends on enhanced online privacy and security. However, investigating security incidents is time- and cost-intensive as identifying telltale anomalies and the source of attacks requires the use of multiple forensic tools and technologies and security domain knowledge. Prompt responses to cyber-attacks are important to reduce damage and loss and to improve the security of cross-border e-commerce. This article proposes a digital forensic model for first incident responders to identify suspicious system behaviors. A prototype system is developed and evaluated by incident response handlers. The model and system are proven to help reduce time and effort in investigating cyberattacks. The proposed model is expected to enhance security incident handling efficiency for cross-border e-commerce.

Distance and space are important factors affecting international trade, but they have different effects on cross-border e-commerce (CBE) due to the creation of the Internet. This study utilizes... Show More

Distance and space are important factors affecting international trade, but they have different effects on cross-border e-commerce (CBE) due to the creation of the Internet. This study utilizes spatial autocorrelation, the multi-dimension gravity model and the Spatial Durbin model to conduct an comparative analysis of international trade and CBE within one-belt one-road (BR) countries. Our study obtained several key findings. Firstly, the spatial autocorrelation effect which exists in international trade does not exist in CBE. Secondly, the geographical distance effect of CBE is not significant, which is different from that of international trade. Thirdly, CBE is affected by GDP, culture, policy and institution distances which is not entirely consistent with international trade. Finally, the Spatial Durbin model shows that the spillover effect of CBE and international trade are both significant in the inverse distance weight matrix. These findings provide not only important theoretical contributions but also a practical guide for Government policy makers of the BR and CBE.

Product country-of-origin (COO) is now playing a central role in consumers’ purchase behavior. Previous studies have investigated several factors that impact COO. However, little attention has been... Show More

Product country-of-origin (COO) is now playing a central role in consumers’ purchase behavior. Previous studies have investigated several factors that impact COO. However, little attention has been paid to the impact of COO on consumers’ product evaluation on Chinese products, especially in the cross-border e-commerce context. Using a multi-methods design, this study first unearthed the antecedents of COO image towards Chinese products from the qualitative data in Study 1 by drawing on the legitimacy theory and then develops a contextual model of consumers’ product evaluation and purchase intention, integrating the role of a product with a different level of involvement. Using quantitative survey data from 252 foreign consumers, the study tests the research model in Study 2. The findings provide empirical evidence to support the model and highlight the importance of COO cues on foreign consumers’ purchase intention towards Chinese products. The results also enhance our understanding of consumers’ purchase decision in cross-border e-commerce.