Bringing together contributions from international experts in digital strategy, the research handbook depicts the contours of the major threads of investigation that shape the digital transformation... Show More

Bringing together contributions from international experts in digital strategy, the research handbook depicts the contours of the major threads of investigation that shape the digital transformation process at firm, platform, market, and industry levels. Chapters explore the fundamentals of digital strategy and digitization, the design of digital organizational architectures, how value is created and captured through data strategies, and the manifold challenges that firms face in the digital era. From the impact of big data analytics and artificial intelligence on management thinking and practice to the nature of digital competition and user engagement on social media platforms, the research handbook takes stock of emerging issues and advancements in digital strategy research and ultimately considers how future digital strategy frameworks might be cultivated.