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ASEAN Region Catches Up with E-Tourism Technology

By IGI Global Scientific Publishing on Dec 28, 2010
The inaugural ASEAN e-Travel Mart has recently been announced by its organizers, the Tourism Technology Association (TTA), based in Thailand, and the ASEAN Tourism Association, based in Malaysia. This event will be held in Bangkok, Thailand on March 23-25, 2011. The ASEAN Tourism Association incorporates all of the countries in the ASEAN, the Association of Southeast Asian Nations, including Indonesia, Malaysia, the Philippines, Singapore, Thailand, Brunei, Burma (Myanmar), Cambodia, Laos, and Vietnam. This e-Travel Mart has been created for all ASEAN travel industry professionals, including tour operators, hospitality companies, and hotels, who are looking to expand business within the tourism industry using technology. International travel buyers and travel industry IT experts are also welcome to attend the mart.

Topics covered in the mart will include learning how to efficiently sell and distribute hotel rooms, air tickets, tours, and other travel services through using the latest electronic platforms. Attending organizations do not need to be technology experts, but are expected to be directed toward incorporating smarter technology practices in their organizations. This mart is designed to encourage the ASEAN travel industry to catch up with other travel industries internationally. The first Electronic Standards for the ASEAN Tourism Industry will alsobe announced at this event. More information about this event can be found on their website at www.aseanetm.com/. ( http://business.asiaone.com/Business/News/Story/A1Story20101126-249307.html and www.freesun.be/news/index.php/the-first-asean-e-travel-mart-announced)

As the ASEAN tourism industry works to move forward within the realm of tourism technology, IGI Global, an information science and technology publisher, presents one of its newest releases, Digital Culture and E-Tourism: Technologies, Applications and Management Approaches, edited by Miltiadis Lytras, University of Patras, Greece; Patricia Ordóñez de Pablos, University of Oviedo, Spain; Ernesto Damiani, University of Milan, Italy; and Lily Diaz, University of Art and Design Helsinki, Finland. This publication is making great strides in fulfilling the need for research covering e-tourism and digital culture. The book presents integrated approaches to culture and tourism, emphasizing content, context and multiple dynamic views of interactions. Covering applications of such technologies as broadband networks, Web 2.0, open source software and semantic knowledge portals, this text is a valuable resource for students, researchers and contributors to the cultivation of a regional and global vision for the management of cultural content and tourism.Digital Culture and E-Tourism: Technologies, Applications and Management Approaches


Some of the other many target audiences that will benefit greatly from this book include government officers, e-culture and e-tourism consultants and experts, academics and researchers in the field both in universities and business schools, information technology directors and managers, quality managers and directors, politicians, professors in academia, policy makers, human resource directors, libraries and information centers serving the needs of the aforementioned groups, corporate heads of firms, senior general managers, managing directors, and board directors. As the editors of the reference contend, "This edition fosters multidisciplinary discussion and research on the adoption of information and communication technologies (ICT) in the contexts of culture and tourism. Its key objective is to be the leading scholarly scientific reference edition for all those interested in, researching and contributing to the cultivation of a regional and global vision for the management of cultural content and tourism."

For more information on this reference, please visit www.igi-global.com/Bookstore/TitleDetails.aspx?TitleId=45944.

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