"Influences of Search Engine Optimization on Performance of SMEs: A Qualitative Perceptive" offered for free access

How Can Small Businesses Win Against Corporate Giants?

By Caroline Campbell on Jun 15, 2017
SEO, Small Business, SMEs Steve Jobs said it best when he said, “Innovation distinguishes between a leader and a follower.”

Job’s story is a technology fairy tale of three humble men, one garage and a dream. Jobs along with his colleagues Steve Wozniak and Bill Fernandez built the first Apple computer in 1976 and from there ended up inking the deal of a lifetime. This story inspires millions of entrepreneurs and small businesses to make their mark on business and enterprise, but many are faced with the challenges of cutting through the crowded marketplace.

In the current business climate, Small to Medium-sized Enterprises (SMEs) need to stay vigilant and innovative to reach the global market and compete against larger companies. Profs. Stella Tomasi and Xiaolin Li speak to a solution for higher business visibility in their article Influences of Search Engine Optimization on Performance of SMEs: A Qualitative Perceptive, which discusses how small companies can use Search Engine Optimization (SEO) to appear ahead of larger companies and increase their overall annual sales revenue. The study also uses multiple cases to illustrate SEO’s impact on SMEs and outlines the varying benefits of the business tactic.

To learn more about SEO’s effect on SMEs, access “Influences of Search Engine Optimization on Performance of SMEs: A Qualitative Perceptive” for free now.

This article is also featured in IGI Global’s Journal of Electronic Commerce in Organizations (JECO) which features comprehensive coverage and understanding of the social, cultural, organizational and cognitive impacts of e-commerce technologies and advances on organizations around the world. JECO discusses the influence of electronic commerce on organizational behavior, development and management in organizations. The secondary objective of this publication is to expand the overall body of knowledge regarding the human aspects of electronic commerce technologies and utilization in modern organizations, assisting researchers and practitioners to devise more effective systems for managing the human side of e-commerce.

Some of IGI Global’s e-commerce-related publications include the titles below:

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