The balance between ethical and successful business practices, particularly in a globalized market, is something that businesses and researchers are still struggling with today. Oftentimes, the most rewarding methods are at risk of providing one-sided benefits, whether it be from environmental or social standpoints. Despite the profit companies may gain from unethical behavior, it is also important for businesses to maintain good consumer relationships and engagement. Understanding moral and global business practices is essential in establishing successful and sustainable business operations. According to Dr. Tarnue Johnson, organizational neuroscience may provide insight into understanding ethical business decisions and how best to apply them.
Dr. Johnson has graciously interviewed with IGI Global and provided his insights on the future of his research, as well as how readers can benefit from his publications and relevant insights.
What inspired you to pursue research activities in your area of study?
I’m always inspired to pursue research activities that result in new findings because of my passion for learning, and my desire to understand the forces that shape our modern world of business and economic enterprise. I’m also interested in marshalling my research skills and abilities to the purpose of generating solutions germane to the myriad of management challenges facing business development and growth of entrepreneurship in Africa. What gives me even greater inspiration to perform in academia is the sense of personal achievement that comes from establishing some guideposts that may create the foundations for new and future paradigmatic advances in business and social science research.
What are the future directions of your research areas?
One of the future directions might revolve around the export of the Chinese capitalist model. Today, China’s role as a source of foreign direct investment (FDI) in Africa and other parts of the developing world is quickly outstripping other nations. This trend calls for more research activities focused on examining the extent to which Chinese management philosophy and global business practices align with critical stakeholder and ethical imperatives of for-profit business initiatives. I submit that this ethical turn must happen if China is to embrace a stakeholder model of business enterprise. Thus, the acknowledgement of an oversized Chinese role in economic development and the arena of global trade suggest that it might be interesting to gain some insight into how the state capitalist model being pursued by the Chinese government influences its economic and trade diplomacy. One research question to ponder would be: “Are the features of state-regulated capitalism in China similar to the features of classical transnational capitalism that has historically been pursued by corporate entities based in developed countries?”
What are some other evolving research trends you have observed in your industry/field over the past several months and what would you say are some of the innovative research directions you foresee in the future? How do you feel your publication sets the pace for these innovations?
Some of my publications have established the stage for future directions in workplace collaboration research, focusing on the role of communicative and intersubjective interactions geared at achieving consensus and mutual understanding. Research conducted in 2011 by Becker, Cropanzano, and Sanfey extoled the field of organizational neuroscience as an emerging area of scholarly knowledge that sheds light on the implications of brain science for behavior in the workplace. The authors claimed that this area of organizational research would help scholars rethink their concept of human nature. Subsequent studies by other authors have since followed, focusing on how processes within the brain influence human behaviors and decision-making processes. I hope that my publications have also set the pace for future innovations to expand the neurological basis for linguistically-induced organizational collaboration, and engenders the formation of ethical norms and organizational effectiveness. Future research could also focus on the use of neuroimaging and other neuroscientific methods to shed light on how, and why, individuals participate in communicative actions that involve the formation of norms to guide work teams or larger organizational efforts. These lines of research would no doubt be innovative and might yet yield new results relevant to 21st century organizational practices and challenges.
What has your experience been like publishing with IGI Global?
My experience has been generally good. I sincerely look forward to more collaboration with IGI Global going into the future. I should add that I have benefited greatly from the constant stream of news on current and future publishing opportunities that the organization is constantly coming up with. I’m currently collaborating with a colleague on a book manuscript and we have been getting all the help and support we need. I truly hope this kind of collaborative approach to manuscript publishing at IGI Global continues well into the future.
IGI Global is grateful for the opportunity to collaborate with Dr. Tarnue Johnson, and we look forward to future collaborations resulting in quality content. Please be sure to recommend his book, Globalization and the Ethical Responsibilities of Multinational Corporations: Emerging Research and Opportunities, to your institution, or for librarians, purchase this publication directly from IGI Global’s Online Bookstore.
For more information on this topic, be sure to check out these related publications and recommend them to your library:
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