Email Updates RSS
Search

Effective Social Media Marketing for Today’s Businesses

By IGI Global on May 24, 2011
Social media such as Facebook, Twitter, blogs, and vlogs, is everywhere, and it is being utilized for increasingly diverse purposes. For companies that are having trouble reaching or receiving feedback from their customers, or that just want to do more to keep in contact with consumers, social media provides an excellent outlet.

In a new article called " Online Social Media as a Driver of Buzz Marketing: Who's Riding?," the authors, Khan Md. Raziuddin Taufique (Presidency University, Bangladesh) and Faisal Mohammad Shahriar (Leading University, Bangladesh) explore buzz marketing today through social media. The authors define buzz marketing as, "an alternative strategy of creating preference and demand among prospective customers." Throughout the article, the authors lay out the potential uses of buzz marketing and social media for businesses. They also describe types of potential customers who will come across their social media outlets and potentially participate and/or become customers, and how to best reach those types of potential clientele. For more information about this article, visit www.igi-global.com/bookstore/article.aspx?titleid=54042.

This article was published in Volume 1, Issue 2 of the new IGI Global journal, the International Journal of Online Marketing (IJOM) (Editor-in-Chief: Hatem El-Gohary, Birmingham City University, UK). IJOM is an applied research, refereed, international journal that provides complete coverage of the opportunities, challenges, and current trends encountered by researchers and practitioners in the field of online marketing. The journal offers an important and critical platform for researchers, practitioners, entrepreneurs, policymakers, and educators to present and discuss their experiences and perspectives on important issues and current trends related to marketing activities and research in an online context. IJOM publishes original research papers, case studies, conference reports, management reports, book reviews, notes, and commentaries on all aspects of online marketing. For more information on this journal including subscription details and a free sample copy, visit www.igi-global.com/ijom.International Journal of Online Marketing (IJOM)


Browse for more posts in:
MarketingBusiness and ManagementJournals

No comments Comments

Log in or sign up to comment.
Be the first to comment!

More from IGI Global

Apr 25, 2024 How AI Changes the Game with Targeted Advertising and Rapid Upscaling
How can advertisers possibly keep up with billions of unique individuals on the planet? Enter artificial intelligence.
IGI GlobalRead More
Business and ManagementMarketingBooks & E-BooksResearch Trends
Apr 23, 2024 Participate in the IGI Global Annual Academic Publishing Trends & Open Access Survey 2024
In its second year, the IGI Global Annual Academic Publishing Trends & Open Access Survey 2024 seeks to create a realistic outlook on problems faced by the academic community and their potential solutions.
IGI GlobalRead More
Resources for LibrariansResources for ResearchersOpen Access
Apr 18, 2024 Uniting Nations with Multinational Electronic Health Records to Stop Lassa Fever's Pandemic Threat!
The World Health Organization (WHO) has reported a surge in Lassa fever cases in Nigeria, emphasizing the urgent need for containment measures.
IGI GlobalRead More
Medical, Healthcare, and Life SciencesHealthcare Information SystemsBooks & E-BooksResearch Trends
Apr 16, 2024 IGI Global Announces the 2024 Journal Reviewers Award Winners
IGI Global congratulates the winners of this year's Journal Reviewer Award
IGI GlobalRead More
JournalsAwards & RecognitionOpen Access
Apr 15, 2024 What Defines Authorship and Who Should Be Included in a Manuscript’s Byline?
For decades, academic publishing has been plagued with discrepancies surrounding authorship of scholarly research...
IGI GlobalRead More
Books & E-BooksAcquisitions
Apr 15, 2024 Doody’s Selects IGI Global Books for Special Topics List
Two IGI Global publications have been recognized by Doody's for their excellence and niche topic focus.
IGI GlobalRead More
Medical, Healthcare, and Life SciencesMedia and CommunicationsBooks & E-BooksAwards & Recognition
Apr 11, 2024 Technology is Making Disparities Worse
Digital Inclusion Week underscored the urgent need for a national digital equity plan in the US due to disparities in internet access and digital skills.
IGI GlobalRead More
Apr 8, 2024 Nearly 90% of IGI Global’s Frontlist Books Now Indexed in Scopus
The majority of IGI Global's books Frontlist is now indexed by Scopus. Learn what this prestigious recognition means for the publisher and the experts behind these books.
IGI GlobalRead More
Books & E-BooksAwards & RecognitionReviews & Indexing
Apr 4, 2024 Navigating Neglected Maintenance and Safety Risks of Flight Travel
A United Airlines Flight 837 bound for Tokyo from San Francisco could not take off due to a mechanical issue.
IGI GlobalRead More
Business and ManagementComputer Science and Information TechnologyScience & EngineeringHospitality, Travel & Tourism ManagementAerospace EngineeringBooks & E-BooksResearch Trends
Apr 3, 2024 Interview with a Global Guru in Education
Hear from Dr. Velliaris, who was voted as a Top 30 Global Guru in Education.
EducationBooks & E-BooksInterviewAuthor News
First Previous 1 2 3 4 5 6 7 8 9 10  ... Next Last