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Part of the Advances in Marketing, Customer Relationship Management, and E-Services Book Series

Featured New Release: Global Marketing Strategies for the Promotion of Luxury Goods

By IGI Global Scientific Publishing on Apr 4, 2016
FOR IMMEDIATE RELEASE

”GlobalApril 4, 2016, Hershey, PA – IGI Global, an international publisher of progressive information science and technology research, is pleased to announce the release of Global Marketing Strategies for the Promotion of Luxury Goods.

Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxury markets have grown and continue to grow, uncovering successful methods for maintaining brand image and consumer desire is critical to the success of high-end brands. Global Marketing Strategies for the Promotion of Luxury Goods explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this timely reference publication is designed for use by business professionals, researchers, and graduate-level students.

Edited by Fabrizio Mosca (University of Turin, Italy) and Rosalia Gallo (Universitat Autònoma de Barcelona, Spain), this resource is part of the Advances in Marketing, Customer Relationship Management, and E-Services book series.

To provide a review for this publication, please contact Ann Lupold, Promotions Coordinator (information below). To evaluate this text for potential course adoption, contact Marketing Assistant Melissa Wagner at mwagner@igi-global.com.


About IGI Global: Founded in 1988, IGI Global, headquartered in Hershey, Pennsylvania (USA), is an innovative international publishing company specializing in the publication of information science and technology reference works including books, encyclopedias, journals, teaching cases, proceedings, and databases focusing on the subject areas of: engineering, healthcare, business, education, social science, library science, environmental science, public administration, computer science, and the humanities. IGI Global produces high-quality scholarly publications aimed at providing the research community and academic research libraries with reference publications on emerging innovations in diverse fields. For more information about IGI Global, please visit www.igi-global.com/.

Contact: Ann Lupold
Promotions Coordinator
IGI Global
701 E. Chocolate Avenue, Hershey, PA 17033
717-533-8845 x132
alupold@igi-global.com
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