"Marketing Decision Making and the Management of Pricing" Receives Excellent Review in CHOICE Magazine

By IGI Global on Nov 4, 2013

Hershey, PA – November 4, 2013– IGI Global, an international publishing company specializing in high-quality research publications in the fields of computer science and information technology management, is pleased to announce the recent favorable review of Marketing Decision Making and the Management of Pricing: Successful Business Tools by Choice magazine. More than 25,000 academic librarians, faculty, and key decision makers rely on the reviews in Choice magazine and Choice Reviews Online for collection development and scholarly research. Choice reaches almost every undergraduate college and university library in the United States.

Marketing Decision Making and the Management of Pricing: Successful Business Tools Written by Dr. Rajagopal of EGADE Business School, Tecnologico de Monterrey (ITESM), Mexico, Marketing Decision Making and the Management of Pricing: Successful Business Tools provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership. This reference source is useful for corporate managers, undergraduate and graduate students, and research scholars intending to increase their knowledge on pricing strategy and profit management. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services Book Series, and was recently reviewed in Choice magazine, a premier source for reviews of academic books of interest to those in higher education.

"Pricing is a complicated beast in the business world. Managers must have a comprehensive overview of the strategic implications of selecting the right price for products and services. Consumers tend toward a disparate baseline view of profitability; price may largely represent value and quality of their purchases. Rajagopal (an academic based in Mexico) dives headlong into these converging views of market effects and customer value to portray key elements of strategic and tactical pricing. He integrates an extensive stream of pricing literature on basic and advanced concepts, including pricing metrics and the process dynamics of pricing decisions." [...] "Summing Up: Recommended. Upper-division undergraduate students through practitioners."

- S. M. Mohammed, SUNY Fredonia

For more information on pricing and maximizing profits in business organizations, visit the Marketing Decision Making and the Management of Pricing: Successful Business Tools webpage. To request a copy of this book for review, please contact alupold@igi-global.com.

About the Author: Dr. Rajagopal is Professor of Marketing at EGADE Business School, Tecnologico de Monterrey (ITESM), Mexico City Campus and Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. He is also Fellow of the Chartered Management Institute, and Fellow of Institute of Operations Management, United Kingdom. He has been listed with biography in various international directories including Who’s Who in the World since 2008, and 2000 Outstanding Intellectual of the 21st Century published in 2009 by International Biographical Center, Cambridge UK.

He has to his credit 38 books on marketing management and rural development themes and over 400 research contributions that include published research papers in national and international refereed journals. He is Editor-in-Chief of International Journal of Leisure and Tourism Marketing, International Journal of Business Competition and Growth, International Journal of Built Environment and Asset Management, and Regional Editor of Emerald Emerging Markets Case Studies. He is also member of editorial board of various journals of international repute. Dr. Rajagopal is a management educator, trainer and researchers of international repute. He has been a prestigious member of the National System of Investigators in Mexico since 2004 and has been conferred the highest recognition of National Researcher- SNI Level-3 by the National Council of Science and Technology, Government of Mexico in September 2012.

About IGI Global: Established in 1988, IGI Global, headquartered in Hershey, Pennsylvania, is a leading academic publisher of books, journals, encyclopedias, teaching cases, proceedings, and databases. Offering premier and peer-reviewed content to international researchers, librarians, and universities, their publications focus on the utilization and management of information science and technology in areas such as: education, social science, library and information science, healthcare, business management, public administration, computer science, and engineering. More information at: www.igi-global.com.

Contact: Ann Lupold
Title: Newsroom Contact
Address: 701 E. Chocolate Avenue, Hershey, PA 17033
Email: alupold@igi-global.com
Tel.: 717-533-8845 x132
Fax: 717-533-8661
Web: www.igi-global.com
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