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The Ethical Dilemma in Digital Marketing

Your Personal Information is Being SOLD

By IGI Global Scientific Publishing on Oct 3, 2024
digitalHow much is your data worth to large companies? This article explores how companies trade consumer data with national corporations to support their marketing strategies. With personal information available online like never before, businesses now have extensive access to consumer data, such as gender, age, income, and more. Navigating this access requires careful legal and ethical consideration.

When handled responsibly, this consumer data can empower businesses to create targeted marketing strategies that enhance engagement and responsiveness, ensuring the right ads reach the right audience. But which data should remain private, and what should be open for access? Dr. James Hutson, who’s written several books on artificial intelligence, provides insights on the ethical issues of data security in digital marketing which can be found in the SCOPUS-Indexed book, Confronting Security and Privacy Challenges in Digital Marketing (ISBN: 9781668489581).
9781668489581
Confronting Security and Privacy Challenges in Digital Marketing
Profs. Paulo Botelho Pires, José Duarte Santos, Inês Veiga Pereira, and Ana Isabel Torres
©2023 | 393 pgs. | ISBN13: 9781668489581
Topics Covered Include:
  • Artificial Neural Networks
  • Big Data
  • Consumer Privacy
  • Data Security



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photo of Dr. Hamed Taherdoost
“This work aims to provide an academic and practical guide for navigating the rapidly changing terrain of digital marketing in the face of growing cybersecurity risks. This contribution is vital for understanding the delicate balance between technological innovation and the ethical use of consumer data in an interconnected, immersive retail future.”

– Dr. James Hutson, Lindenwood University, Author of Chapter 3 of the book, Confronting Security and Privacy Challenges in Digital Marketing
9798369366608
Ethical AI and Data Management Strategies in Marketing
Profs. Shefali Saluja, Varun Nayyar, Kuldeep Rojhe, and Sandhir Sharma
©2024 | 303 pgs. | ISBN13: 9798369366608
Topics Covered Include:
  • Artificial Intelligence Enabled Customer Experience
  • Data Governance
  • Database Management
  • Ethical Marketing



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9798369320815
Emerging Technologies and Security in Cloud Computing
Profs. D. Lakshmi and Amit Kumar Tyagi
©2024 | 539 pgs. | ISBN13: 9798369320815
Topics Covered Include:
  • Cyber Threats
  • Data Confidentiality
  • Emerging Technologies
  • Information Technology Professionals



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9781668459911
Information Security and Privacy in Smart Devices
Profs. Carlos Rabadão, Leonel Santos, and Rogério Luís de Carvalho Costa
©2023 | 328 pgs. | ISBN13: 9781668459911
Topics Covered Include:
  • Consent Management Systems
  • Cyber Threat Intelligence
  • Information Retrieval Methods
  • Privacy Preservation



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9798369322154
Ethical Marketing Through Data Governance Standards and Effective Technology
Profs. Shefali Saluja, Varun Nayyar, Kuldeep Rojhe, and Sandhir Sharma
©2024 | 328 pgs. | ISBN13: 9798369322154
Topics Covered Include:
  • Artificial Intelligence in Marketing
  • Data Privacy Standards
  • Marketing Analytics
  • Online Advertising Standards



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9798369321652
AI-Driven Marketing Research and Data Analytics
Profs. Reason Masengu, Option Takunda Chiwaridzo, Mercy Dube, and Benson Ruzive
©2024 | 490 pgs. | ISBN13: 9798369321652
Topics Covered Include:
  • AI and Augmented Reality (AR) in Marketing
  • Artificial Intelligence Driven Marketing Campaigns
  • Bias and Fairness in Marketing Data and Algorithms
  • Evolution of Digital Marketing



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9781668477359
Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence
Profs. Afzal Sayed Munna, Md Sadeque Imam Shaikh, and Baha Uddin Kazi
©2023 | 260 pgs. | ISBN13: 9781668477359
Topics Covered Include:
  • Contemporary Approaches
  • Internet of Things (IoT)
  • Machine Intelligence
  • Safety Gadgets



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9798369319703
Evolution of Cross-Sector Cyber Intelligent Markets
Prof. Eugene J. Lewis
©2024 | 469 pgs. | ISBN13: 9798369319703
Topics Covered Include:
  • Cross-Sector Collaboration
  • Cyber Intelligent Markets
  • Cybersecurity Vulnerabilities
  • Web of Vulnerabilities



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9798369317624
Digital Technologies, Ethics, and Decentralization in the Digital Era
Profs. Balraj Verma, Babita Singla, and Amit Mittal
©2024 | 365 pgs. | ISBN13: 9798369317624
Topics Covered Include:
  • Bias Inclusivity
  • Data Sovereignty
  • Digital Revolution
  • Privacy Challenges



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9781668470299
Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World
Prof. Pantea Keikhosrokiani
©2023 | 404 pgs. | ISBN13: 9781668470299
Topics Covered Include:
  • Consumer Behavior
  • Immersive Technologies
  • User Experience
  • Virtual Ecosystem



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About IGI Global – Publishing Tomorrow’s Research Today
Founded in 1988 and headquartered in Hershey, Pennsylvania, USA with a subsidiary office (IGI Science and Technology, Ltd.) in Beijing, China, IGI Global is a rapidly growing, mid-sized, independent international academic publisher dedicated to releasing high-quality, peer-reviewed scholarly research publications in the three major academic subject areas of Business & Management, Science, Technology, & Medicine (STM), and Education & Social Science. Our commitment is to advance the discovery of pioneering scientific research promptly through swift and agile processes, with books released in approximately 6-9 months from start to finish. With more than 200,000 research collaborations with experts from leading institutions around the world, IGI Global anticipates publishing over 1,000 books during 2025 copyright year, positioning our publishing output among the industry’s giants with centuries of history. Our Open Access Journal Program includes nearly 200 fully open access journals, making IGI Global one of the largest 100% open access journal publishers in the world. Through traditional book publishing and open access options, IGI Global strives to bring cutting-edge high-quality research at the pace of innovation, ensuring that tomorrow’s research is published today.
Learn more about IGI Global here.

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