“Meat Myths and Marketing" offered for free access.

‘Real Men Eat Meat’ and Other Myths to Get You to Eat that Cow

By IGI Global on Aug 10, 2017
From the beginning of time, hunting and meat consumption have played an important role in human health and development. However, this consumption has morphed over time and created a booming industry where nearly 70 billion animals are slaughtered and consumed by 7 billion humans.

Cow It is an alarming ratio that borders on unbelievable, but in her chapter, “Meat Myths and Marketing," Prof. Diana Bogueva investigates this increase in meat consumption and warns of its consequences.

Over the past few decades, meat has become a staple in the average diet, a factor that meat companies perpetuated with marketing campaigns that expanded upon such myths as “We were meant to eat meat” and “Real men eat meat”. As consumers embraced these ideals, meat seemed to become a necessary addition to every meal, and an unwelcome detriment to not only human health, but the environment as well.

Recently, the National Oceanic and Atmospheric Administration is reporting the increase of dead zones, or low-oxygen area in oceans and lakes, and many are pointing their fingers at Tyson Foods and other meat moguls as they are instigating the amount of toxins being dumped into waterways. Additionally, there are studies emerging worldwide that reveal the damaging impacts of meat consumption and production.

But at a time when there are an influx of reports on the harmful effects seemingly all food production has on our well being, the question must be asked: What is considered an irrefutable fact and what can be dismissed as sensationalist fiction?

Access “Meat Myths and Marketing” for free now to discover the real impact meat consumption and production have on human health and the natural environment.

This chapter is featured in the award-winning publication Impact of Meat Consumption on Health and Environmental Sustainability. This best-selling publication addresses the difficulties, challenges and opportunities in reducing excessive meat consumption in order to mitigate human and environmental damage.

Recently, Impact of Meat Consumption on Health and Environmental Sustainability was awarded the “Best Sustainable Food Book” in the Gourmand International's Gourmand Awards and the World Book Gourmand Award. Founded in 1995, the Gourmand Awards annually honor the best food and wine books, printed or digital, as well as food television. Books from 205 countries participate in these prestigious awards, the only international competition of the sector. The Gourmand Awards have been compared to the Oscars in identifying outstanding food developments and research.

For more information on food consumption and agriculture, please see the publications below:

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