Filtering by: Marketing (28)
How can advertisers possibly keep up with billions of unique individuals on the planet? Enter artificial intelligence.
IGI GlobalRead More
Business and ManagementMarketingBooks & E-BooksResearch Trends
A Q&A with Prof. Reason Masengu on their recent publication.
IGI GlobalRead More
Business and ManagementMarketingInterview
Flight Fight
Apr 12, 2017 Flight Fight
Two IGI Global Editors-in-Chief weigh in on the latest incident involving United Airlines forcibly removing a passenger
Colby ConwayRead More
Hospitality, Travel & Tourism ManagementMarketingNorth America
IGI Global Announces New 2018 Journals
Dr. Leng
Dr. Leng is being honored as part of the Dr. Patricia Cranton Outstanding Scholars Program
IGI GlobalRead More
MarketingBooks & E-BooksInterviewAwards & RecognitionAsiaChina
When Digital Marketplace Exclusivity Becomes Discrimination
Understanding Consumer Behavior and Consumption Experience