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Filtering by: Marketing (27)
Jan 5, 2024 A Q&A with Prof. Reason Masengu
A Q&A with Prof. Reason Masengu on their recent publication.
IGI GlobalRead More
Business and ManagementMarketingInterview
Apr 7, 2020 The Key Role of Fandoms in Marketing
Hear From Expert Dr. Nathalie Collins
Nikki BorgelRead More
Business and ManagementMarketingBooks & E-BooksChaptersInterviewOceaniaAuthor NewsAMCIS
May 22, 2019 How the NFL is Using Emotional Branding to Combat its Violent Image
The Recent NFL Draft Was as Much Heartwarming as it Was Team Building
IGI GlobalRead More
Business and ManagementMedia and CommunicationsBusiness IntelligenceConsumer ManagementMarketingHuman Aspects of BusinessBooks & E-BooksChaptersResearch Trends
May 22, 2019 Scopus Indexes the International Journal of Public Administration in the Digital Age (IJPADA)
Scopus Indexes the International Journal of Public Administration in the Digital Age (IJPADA)
IGI GlobalRead More
Business and ManagementComputer Science and Information TechnologyGovernment and LawMedia and CommunicationsBusiness Information SystemsBusiness IntelligenceE-BusinessMarketingGlobal BusinessGlobal Information TechnologyPublic & Sector ManagementBusiness & Organizational ResearchIT GovernanceJournalsInfoSci-JournalsAwards & RecognitionReviews & Indexing
Flight Fight
Apr 12, 2017 Flight Fight
Two IGI Global Editors-in-Chief weigh in on the latest incident involving United Airlines forcibly removing a passenger
Colby ConwayRead More
Hospitality, Travel & Tourism ManagementMarketingNorth America
IGI Global Announces New 2018 Journals
Mar 17, 2017 IGI Global Announces New 2018 Journals
Newly added journals for the 2018 copyright year
IGI GlobalRead More
MarketingDistance EducationEngineering EducationEnvironmental EngineeringIT Research & TheoryJournals
Dr. Leng
Jan 27, 2017 Dr. Ho Keat Leng Speaks on Emerging Marketing Trends in Asia
Dr. Leng is being honored as part of the Dr. Patricia Cranton Outstanding Scholars Program
IGI GlobalRead More
MarketingBooks & E-BooksInterviewAwards & RecognitionAsiaChina
When Digital Marketplace Exclusivity Becomes Discrimination
Oct 1, 2015 When Digital Marketplace Exclusivity Becomes Discrimination
“Target Marketing and Ethics Brand Advertising and Marketing Campaigns" offered for open access for the month of October
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Business and ManagementSocial Sciences and HumanitiesMedia and CommunicationsMarketingSustainable DevelopmentBusiness & Organizational ResearchHuman Aspects of BusinessHuman Aspects of TechnologyJournalsArticlesInfoSci-JournalsNorth AmericaFree ContentResources for LibrariansAuthor NewsResources for ResearchersResources for DistributorsResources for Instructors
Understanding Consumer Behavior and Consumption Experience
Jun 23, 2015 Harnessing Consumer Emotions for Successful Marketing Strategy
EGADE Business School scholars announce exciting new title
IGI GlobalRead More
Business and ManagementSocial Sciences and HumanitiesMedia and CommunicationsBusiness IntelligenceMarketingBusiness & Organizational ResearchBooks & E-BooksChaptersArticlesLatin & South AmericaBook SeriesResources for LibrariansAuthor NewsResources for ResearchersResources for DistributorsResources for InstructorsResources for Translators
Bryan Christiansen Of Prymarke, LLC, Speaks On Publishing And His Forthcoming Publications
Oct 16, 2013 Bryan Christiansen of Prymarke, LLC, Speaks on Publishing
Christiansen's forthcoming book "Transcultural Marketing for Incremental and Radical Innovation" scheduled for a November release
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Business and ManagementGovernment and LawNewsletterBusiness IntelligenceMarketingGlobal BusinessGlobal Information TechnologyBusiness & Organizational ResearchBooks & E-BooksInterviewNorth AmericaMiddle East & AfricaInfoSci-BooksBook SeriesAuthor NewsResources for Researchers