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10% Discount on All E-Books through IGI Global’s Online Bookstore
With the continued paper shortages and supply chain issues, we have been informed by our partners that there will be substantial delays in printing and shipping publications, especially as we approach the holiday season. To help incentive the electronic format and streamline access to the latest research, we are offering a 10% discount on all our e-books through IGI Global’s Online Bookstore. Hosted on the InfoSci
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IGI Global to Convert an Additional 30 Journals to Full Gold Open Access for the 2022 Volume Year
IGI Global is to convert an additional 30 journals to full gold open access (OA) for their 2022 volume year, which will expand their OA collection to contain 60 gold open access and one (1) platinum open access journal.
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All IGI Global Scholarly Journals Shift to "Digital Preferred" Format
In response to the overwhelming demand for electronic content coupled with the mission to decrease the overall environmental impacts of print production and distribution, all IGI Global journals will shift into a digital preferred model for the 2022 volume year. Under this model, journals will become primarily available under electronic format and articles will be immediately available upon acceptance. Print subscriptions and print + electronic subscriptions will still be available, but for the print version, all articles that are published during the volume year will become available at the end of the year in a single (1) printed volume.
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IGI Global’s New DEI e-Book Collection
Acquire Over 320+ E-Books on Diversity, Equity, and Inclusivity from a publisher that has been dedicated to DEI since its inception over 30 years ago. Now, benefit from a collection of all of our DEI e-Books at a 90% Discount.
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*5% discount offer is eligible on hardcover, softcover, e-books, and hardcover + e-books titles and is automatically applied directly to the shopping cart. Discount offer only valid on purchases made directly through IGI Global’s Online Bookstore and offer expires 30 days after the publication’s release. This automatic discount is not intended for use by book distributors or wholesalers.
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Marketing (26)
Apr 7, 2020
The Key Role of Fandoms in Marketing
Hear From Expert Dr. Nathalie Collins
Nikki Borgel
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May 22, 2019
How the NFL is Using Emotional Branding to Combat its Violent Image
The Recent NFL Draft Was as Much Heartwarming as it Was Team Building
IGI Global
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May 22, 2019
Scopus Indexes the International Journal of Public Administration in the Digital Age (IJPADA)
Scopus Indexes the International Journal of Public Administration in the Digital Age (IJPADA)
IGI Global
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Apr 12, 2017
Flight Fight
Two IGI Global Editors-in-Chief weigh in on the latest incident involving United Airlines forcibly removing a passenger
Colby Conway
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North America
Mar 17, 2017
IGI Global Announces New 2018 Journals
Newly added journals for the 2018 copyright year
IGI Global
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Jan 27, 2017
Dr. Ho Keat Leng Speaks on Emerging Marketing Trends in Asia
Dr. Leng is being honored as part of the Dr. Patricia Cranton Outstanding Scholars Program
IGI Global
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Oct 1, 2015
When Digital Marketplace Exclusivity Becomes Discrimination
“Target Marketing and Ethics Brand Advertising and Marketing Campaigns" offered for open access for the month of October
IGI Global
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Jun 23, 2015
Harnessing Consumer Emotions for Successful Marketing Strategy
EGADE Business School scholars announce exciting new title
IGI Global
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Oct 16, 2013
Bryan Christiansen of Prymarke, LLC, Speaks on Publishing
Christiansen's forthcoming book "Transcultural Marketing for Incremental and Radical Innovation" scheduled for a November release
IGI Global
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Oct 8, 2013
Space Tourism: A New Industry
The right price can take you out of this world
IGI Global
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Sep 9, 2013
Australia vs. the Tobacco Industry
Tobacco companies face tough regulations in the land down under
IGI Global
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Sep 3, 2013
China Resistant to Bite Regarding Apple's iPhone
Revised Marketing Strategies Needed to Boost Sales
IGI Global
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May 30, 2013
Social Retail: How Online Media is Changing the Way We Shop
Is Social Media the New Marketing Weapon?
IGI Global
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Fateh Ali Khan Panni
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Jan 17, 2013
February Symposium features "Customer-Centric Marketing Strategies: Making the Best Business"
Featuring Fateh Ali Khan Panni of the School of Business at City University, Bangladesh
IGI Global
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Sep 13, 2011
Ethics in Educational Marketing
As online academic programs continue to become more common and grow in popularity, marketing of these programs is a necessity to inform potential students of their many educational options.
IGI Global
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Sep 13, 2011
Educational Casebooks Highlight Distance Education
"Knowledge acquisition and sharing, or in short, learning, is going through dramatic changes because of rapidly emerging new information and communication technologies and the social transformation that they generate," asserts A. W., President of Talal Abu-Ghazaleh University of Business, Bahrain, in the Foreword to one of IGI Global's latest casebooks, Cases on Innovations in Educational Marketing: Transnational and Technological Strategies.
IGI Global
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Jul 26, 2011
An E-Marketing Plan for Online Learning (Part 2)
Dr. Hai-Jew's newest publication, Constructing Self-Discovery Learning Spaces Online: Scaffolding and Decision Making Technologies, will become available this Winter. An excellent resource for any library, her edited research volume, Virtual Immersive and 3D Learning Spaces: Emerging Technologies and Trends, is currently available in the IGI Global Bookstore.
IGI Global
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Jul 22, 2011
An E-Marketing Plan for Online Learning (Part 1)
Dr. Hai-Jew's newest publication, Constructing Self-Discovery Learning Spaces Online: Scaffolding and Decision Making Technologies, will become available this Winter. An excellent resource for any library, her edited research volume, Virtual Immersive and 3D Learning Spaces: Emerging Technologies and Trends, is currently available in the IGI Global Bookstore.
IGI Global
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Education
Marketing
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Jun 7, 2011
Educational Marketing Reaches Across the Globe
In many parts of the world today, a certain amount of education is seen as a necessity to become successful or to obtain even a mid-level job, while in other parts of the world, education is still not widely available to many people due to geographic or financial restrictions.
IGI Global
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Jun 3, 2011
The Web Redesign: Evolution of Platform-Based Advertising
IGI Global would like to thank Dr. Ndubuisi Ekekwe for contributing this guest editorial post. His recent publication, "Nanotechnology and Microelectronics: Global Diffusion, Economics and Policy" is now available.
IGI Global
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