MLA
Yıldız, Emel, and Hasan Ayyıldız. "Electronic Word-of-Mouth: Factors Affecting Consumer Review Writing Behavior on Electronic Platforms." Handbook of Research on Effective Marketing in Contemporary Globalism, edited by Bryan Christiansen, et al., IGI Global, 2014, pp. 227-280. https://doi.org/10.4018/978-1-4666-6220-9.ch014
APA
Yıldız, E. & Ayyıldız, H. (2014). Electronic Word-of-Mouth: Factors Affecting Consumer Review Writing Behavior on Electronic Platforms. In B. Christiansen, S. Yıldız, & E. Yıldız (Eds.), Handbook of Research on Effective Marketing in Contemporary Globalism (pp. 227-280). IGI Global. https://doi.org/10.4018/978-1-4666-6220-9.ch014
Chicago
Yıldız, Emel, and Hasan Ayyıldız. "Electronic Word-of-Mouth: Factors Affecting Consumer Review Writing Behavior on Electronic Platforms." In Handbook of Research on Effective Marketing in Contemporary Globalism, edited by Bryan Christiansen, Salih Yıldız, and Emel Yıldız, 227-280. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-6220-9.ch014
Export Reference