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Appellation of Origin Brands in China

Appellation of Origin Brands in China

Yongge Niu, Cheng Lu Wang
Copyright: © 2014 |Pages: 10
ISBN13: 9781466662421|ISBN10: 1466662425|EISBN13: 9781466662438
DOI: 10.4018/978-1-4666-6242-1.ch015
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MLA

Niu, Yongge, and Cheng Lu Wang. "Appellation of Origin Brands in China." Brand Management in Emerging Markets: Theories and Practices, edited by Cheng Lu Wang and Jiaxun He, IGI Global, 2014, pp. 239-248. https://doi.org/10.4018/978-1-4666-6242-1.ch015

APA

Niu, Y. & Wang, C. L. (2014). Appellation of Origin Brands in China. In C. Wang & J. He (Eds.), Brand Management in Emerging Markets: Theories and Practices (pp. 239-248). IGI Global. https://doi.org/10.4018/978-1-4666-6242-1.ch015

Chicago

Niu, Yongge, and Cheng Lu Wang. "Appellation of Origin Brands in China." In Brand Management in Emerging Markets: Theories and Practices, edited by Cheng Lu Wang and Jiaxun He, 239-248. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-6242-1.ch015

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Abstract

Appellation of origin brands are largely based on the geographical characteristics where the products may possess certain unique features due to suitable climate and abundant natural resources, but are also derived from historical heritage that a particular place is well known for its unique product and production. Therefore, such brands are typically named based on two components: the geographic designation and the product. For centuries, it has become a common practice in China that a producer uses its product place part of its brand name. This chapter provides a comprehensive overview of the Chinese Appellation of Origin Brands (AOBs), particularly exploring their unique characteristics, their development process, and the environmental factors that influence their brand performance.

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