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Consumer Attitudes toward Online Video Game Purchases

Consumer Attitudes toward Online Video Game Purchases

Wilson Ozuem, Michael Borrelli
Copyright: © 2015 |Pages: 30
ISBN13: 9781466682009|ISBN10: 1466682000|EISBN13: 9781466682016
DOI: 10.4018/978-1-4666-8200-9.ch081
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MLA

Ozuem, Wilson, and Michael Borrelli. "Consumer Attitudes toward Online Video Game Purchases." Gamification: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2015, pp. 1609-1638. https://doi.org/10.4018/978-1-4666-8200-9.ch081

APA

Ozuem, W. & Borrelli, M. (2015). Consumer Attitudes toward Online Video Game Purchases. In I. Management Association (Ed.), Gamification: Concepts, Methodologies, Tools, and Applications (pp. 1609-1638). IGI Global. https://doi.org/10.4018/978-1-4666-8200-9.ch081

Chicago

Ozuem, Wilson, and Michael Borrelli. "Consumer Attitudes toward Online Video Game Purchases." In Gamification: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 1609-1638. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-8200-9.ch081

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Abstract

Much research has been carried out on online shopping and the implications of such a purchasing format for consumers and retailers. The majority of these studies have focused on consumer attitudes toward online shopping and how these can be useful predictors of online shopping adoption. Despite these insights from adoption theory, extant research has not yet distilled the most effective means of understanding consumers' attitudes toward online video game purchases. This chapter aims to shed light on this issue by developing an integrative framework to examine how the advent of Internet technologies affects consumers' attitudes toward video games.

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